Microfundo - Tune Your World
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Microfundo is a platform that connects musicians seeking funding with individuals wanting to invest in and support artists. It works by allowing musicians to create profiles and set funding targets for projects like recording an album. Investors like college student Dani can browse artists, listen to their music, and invest small amounts to support projects in exchange for a share of future revenue. This helps musicians like Wanito from Haiti record music while providing returns to investors and supporting music and arts programs for youth.
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Question 2
This document discusses the target social groups for the media product WHATSTHATMIX. It aims to represent late teens and early twenties who enjoy clubbing and dancing. It also targets fans of DJ artists and those interested in attending gigs and music festivals. The magazine provides information about how to DJ and advice for aspiring musicians. It aims to represent both male and female audiences equally without discrimination.
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Target audience.
The target audience for this music is males and females aged 17-20. The music would be both meaningful and fun, helping young people express themselves. To connect with this audience, the artist's fashion, song lyrics, and music videos would relate to the lives and interests of teenagers, while live shows would be affordable for students. Small concerts and fashion, lyrics, and locations in videos that teenagers can relate to are described as ways to engage the target demographic.
Double page article
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EVALUATION: QUESTION 2
The media product represents males aged 18-25 who enjoy socializing with friends through activities like going to clubs or concerts. They aim to look good and stay up to date on fashion to attract dates as single individuals. The front cover features an 18-25 year old female model to appeal to the target audience. The contents page uses bright colors and fonts to look attractive and put readers in a happy mood. Double page articles allow the target audience to experience the electronic dance music scene and be inspired by DJs.
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Microfundo - Tune Your World
- 6. and dances
- 8. and celebrates music each day
- 10. { tune yourworld }
- 11. the new mashup :: music + microfinance
- 12. we’re changing the way the world funds music
- 13. here’s how it works:
- 14. there’s a 21 year-old college student in Boston, MA
- 15. her name is Dani
- 17. Dani has $30and a lot of friends
- 18. there’s a 21 year-old singer-songwriter in Port-au-Prince, Haiti
- 19. his name is Wanito(this is his song)
- 21. Wanito has a dream to record his songs
- 22. their connection is our mission
- 24. we connect musicians to $ (capital)
- 26. we’re flipping the hit-driven music industry system on it’s head
- 27. how?
- 28. a musician creates a profile on microfundo.com
- 29. Wanito needs funding to make a live recording
- 30. from his profile he chooses$1,000 “funding target”
- 31. he chooses to share 10% of his revenue with investors
- 32. your turn, Dani
- 33. Dani meets a few of the microfundo artists
- 34. like Sofia, Thiago, Joy & Wanito
- 35. Dani listens to their music & makes a playlist
- 36. she can’t get Wanito’s song out of her head
- 37. she likes this “invest in a musician” thing
- 38. Dani invests $30 in Wanito’s recording
- 39. she is now a “true fan”
- 40. who benefits from Dani’s investment?
- 41. (1)
- 42. Wanito has $ (capital) to produce his recording
- 43. (2)
- 44. Dani receives a small % of Wanito’s future revenue
- 45. (3)
- 46. microfundo receives 5% of the funding target
- 47. one more story
- 48. there’s an 8 year-old dancer in Rio de Janeiro, Brazil
- 49. her name is Ana
- 51. she’s learning dance in a program calledEspacoAberto(open space)
- 52. for Ana, it’s not just about dancing
- 53. EspacoAberto’syouth music & dance program increases self-esteem
- 54. provides a safe alternative todrugs and violence
- 55. and establishes a network of shared aspirations
- 56. back to Dani
- 57. Dani hosts a music & dance party
- 58. we call it a “microgig”
- 59. microfundo artists contribute music for compilations
- 60. every compilation purchased pays for youth music & dance classes
- 61. Dani invites all her friends
- 62. she plays music by microfundo artists
- 63. she screens a video aboutEspacoAbertoand Ana
- 64. Dani’s friends all bring $10
- 65. they go home with a new CD
- 66. now they’re “true fans” too
- 67. their money goes to Ana’s dance program
- 68. remember
- 69. this is not charity
- 70. we believe music can change lives
- 72. we’re mass producing fair trade musicians
- 74. join us at <microfundo.com>
- 75. join us at <microfundo.com>
- 76. join us at <microfundo.com>
- 77. join us at <microfundo.com>
- 78. join us at <microfundo.com>
- 79. join us at <microfundo.com>