This document provides an overview of the bada 2.0 mobile platform. It highlights key features such as multi-tasking, speech recognition, NFC, Wi-Fi Direct and push notifications. It describes the expanded developer tools and coverage including HTML5, JavaScript frameworks, Flash, and WAC 2.0. Finally, it outlines new business opportunities for in-app ads, a global store, and various billing methods on the bada 2.0 platform.

1. bada Overview
Concept & bada2.0 Highlights

5. Platform stack

6. High-level architecture
bada
SHP

7. bada 2.0 Key Features
Accelerated Functions:
- Multi-tasking, Speech recognition, NFC, Wi-Fi Direct, Push Notification
Exteneded Developer Coverage:
- HTML5, JavaScript Framework, Flash, WAC 2.0
Enhanced Tools:
- Emulator, Performance analyzer, Profiler
Enriched Business Opportunities:
- In-app ads, Global store, Various methods of billing

8. bada2.0 Hightlights (1/2)
Web Application Framework
(Proprietary) JavaScript Framework
- rich UIs which have the same look and feel as a native bada app
- device APIs
HTML5
WAC2.0 API
More Framework Features
Enhanced Support for Flash, HTML5
Support for HTTP live streaming
Integrated support for a JSON parser
Clipboard

9. bada2.0 Hightlights (2/2)
Business
In-app Ads
- Support for multiple ad networks
NFC
Gaminig
Wi-Fi Direct
OpenAL
Common
UI2.0
Layout management
Enhanced Inter-application Communication
Support for Speech-to-Text, Text-to-Speech

10. 시사점
Need to provide a proprietary JavaScript framework ?
- jQuery is the winner
Developer Tools
- Does developer need to learn another tool?
In-house development seems to be a little bit behind in the
trends