Microeconomics Presentation On Lamborghini

2. Overview Of The Company
•Founded in 1963
•Lamborghini is an luxury super
sports car brand.
•Lamborghini is headquartered in
Sant’Agata Bolognese, Italy.
•Sold Worldwide in Europe, Africa,
Asia, North & South America

3. History Of Market
• The term ‘supercar’ was used in the
1920s
• In mid-1950s sports cars with outstanding
performance entered the market.
• Early Super Sports Cars were 1954
Mercedes 300SL and the 1953 Chevrolet
Corvette C1.
• Developments in the 60s include the
creation of the Ford GT, because Ferrari
refused to join Ford, and the release of
the mid-engined Lamborghini Miura

4. Competitors
Ferrari
$258,000 - $1.75M
Porche
$56,000 - $165,000
Aston Martin
$150,000 - $1.87M

5. Revenue Streams
•Clothing
•Accessories
•Bags
•Laptops (ASUS)
• Urus
• Huracán
• Aventador
• Centenario
• Sián

6. Competition Structure Of The Market

7. Competition Structure
Competitive

8. Consumer Income

9. Consumers’s Income
$480,000 A Year

10. Price of Related Goods
Accessories
Cars
$45,500
$43,000 $60 - $120
Audi TT
Audi S3

11. Tastes Within The Market
Lamborghini Asterion Lamborghini Estoque

13. Expectations Within Market
•Target Women And Families
•Self Driven Vehicles

14. Number Of Buyers
Lamborghini increase worldwide
sales by 51%
New Super SUV adds
momentum by selling 1,761 units

15. Elasticity
Raising prices will increase the
value of the car by making them
an collectable (increases profits)
Lowering prices will make the
vehicle more affordable which
making them a common car
(decreases profits)
Lamborghini is an luxury super
sports car that mostly purchased
by the upper class.

16. Input Price

17. Technology
LamborghiniTERZO MILLENNIO

18. Expectations
• The Italian brand and manufacturer of super
sports cars and Super SUVs is using
Salesforce to connect every aspect of the
Lamborghini ownership experience.
• Lamborghini wants to create the ultimate digital
experience for its customers.
• Lamborghini launched Lamborghini Unica, an
exclusive mobile app, allowing Lamborghini
owners to interact both with their supercars and
with Lamborghini lifestyle, events and
opportunities.

19. Entry/Exit
Starting your own car company takes
great ambition.
This very stressful and expensive
process
Chances are you can earn more than
you invested in the company if you
create a need in the automotive
industry .

20. Number Of Establishments
135 Dealerships Worldwide

21. Works Cited
• Lamborghini Automobili Spa. (n.d.). Retrieved from https://www.lamborghini.com/en-en/company.
• History of Supercars: Models and Highlights. (n.d.). Retrieved from
https://www.marshallgoldman.com/history-of-supercars/
• Gorzelany, J. (2019, April 23). How Much Does A Ferrari Actually Cost? Retrieved from
https://www.motor1.com/features/345015/how-much-is-a-ferrari/4054706/.
• Paramus, L. (n.d.). LAMBORGHINI PARAMUS. Retrieved from
https://www.lamborghiniparamus.com/how-much-does-a-lamborghini-cost-paramus-nj.htm.
• Berk, B. (2018, April 11). Aston Martin's Most Affordable Vehicle Is a Luxury Sports Coupe.
Retrieved from https://www.architecturaldigest.com/story/aston-martin-vantage-brands-most-
affordable-vehicle.
• CBS News. (2012, August 23). World's 9 most ridiculously expensive cars. Retrieved from
https://www.cbsnews.com/pictures/worlds-9-most-ridiculously-expensive-cars/5/.
• Overload, A. (2015, July 6). Chris Brown's NEW Lamborghini Aventador. Retrieved from
http://autooverload.com/chris-browns-new-lamborghini-aventador/.

22. Works Cited
• Zigu. (n.d.). Lamborghini Marketing Mix (4Ps) Strategy. Retrieved from
https://www.mbaskool.com/marketing-mix/products/17400-lamborghini.html.
• https://images.app.goo.gl/vJJdpDipn8JnUYKx9 2008
• Lamborghini Estoque concept: Motor1.com Photos. (2017, October 9). Retrieved from
https://www.motor1.com/photo/2372299/2008-lamborghini-estoque-concept/.
• Nedelea, A. (2019, August 9). 13 Cars With 700 Horsepower You Can Buy Today @ Top Speed.
Retrieved from https://www.topspeed.com/cars/13-cars-with-700-horsepower-you-can-buy-today-
ar184368.html.
• Stewart, B. (2017, November 14). Drive This, Not That: 10 Inexpensive Imitators Autos. Retrieved from
https://www.popularmechanics.com/cars/g722/drive-this-not-that-10-inexpensive-imitators-
cars/?slide=18.
• Salesforce Supports Automobili Lamborghini in Building Connected Customer Experiences. (n.d.).
Retrieved from https://www.salesforce.com/company/news-press/press-releases/2018/09/180919-k/.
• Web Savvy Marketing. (2017, January 31). Retrieved from

23. Works Cited
• LaMarco, N. (2019, February 11). How to Get Started in the Business of Car Hauling. Retrieved from
https://bizfluent.com/how-4937681-started-business-car-hauling.html.
• Ferruccio Lamborghini - Story. (n.d.). Retrieved from https://www.lamborghini.com/en-en/brand/people/ferruccio-
lamborghini.
• Padeanu, A. (2018, November 12). Ferrari F40 Tribute Is Stunning From All Angles. Retrieved from
https://www.motor1.com/news/275922/ferrari-f40-tribute-render/.
• WallpaperSiteUltimate destination for true HD, 4K & 8K resolution wallpapers. (n.d.). Retrieved from
https://wallpapersite.com/wallpaper/Porsche-911-GT3.
• Introducing Lamborghini Terzo Millennio. (n.d.). Retrieved from https://www.lamborghini.com/en-en/models/concept/terzo-
millennio.
• Record figures take Automobili Lamborghini to a new level: 5,750 cars delivered in 2018. (2019, January 10). Retrieved
from https://media.lamborghini.com/english/latest-news/record-figures-take-automobili-lamborghini-to-a-new-level--5-750-
cars-delivered-in-2018/s/2da49ad6-608a-4a1b-8711-370c47356528.
• Padeanu, A. (2019, October 8). 2025 Lamborghini 4-Door Grand Tourer Could Be An Electric Estoque. Retrieved from
https://www.motor1.com/news/375108/2025-lamborghini-estoque-electric-rumor/.