Welcome to the informative presentation on the
history and marketing strategy of the iconic
automotive brand, Lamborghini.
From its humble beginnings to its current status as a
luxury sports car powerhouse, we will explore the
key milestones and strategies that have shaped the
Founded in 1963 by Ferruccio Lamborghini in Sant'Agata
Bolognese, Italy. Originally manufactured tractors before
entering the sports car market.
Introduced the Lamborghini Miura in 1966, a groundbreaking mid-
engine sports car often considered the first supercar, setting new
standards for speed and design.
Faced financial difficulties in the 1970s and went through multiple
6. Iconic design and brand
Solid financial support
provided by the Volkswagen
7. Limited product range
compared to competitors.
High price points, limiting
Vulnerability to economic
downturns due to the luxury
nature of the brand.
8. Expansion into emerging markets
with growing affluence.
Development of electric or hybrid
models to align with
Collaborations or partnerships for
9. Intense competition in the luxury
sports car segment.
Economic downturns affecting
Evolving regulatory standards
impacting performance and
10. Global Expansion
Examines the success of market expansion strategies
Measures customer satisfaction through feedback,
Tracks annual revenue growth,
reflecting the brand's market performance.
Each element contributes to the brand’s
success and growth.