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lamborghini

lamborghini history and swot analysis

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Ferruccio Lamborghini (1916–1993)
PRESENTING BY
SELVA MURALIDARAN.S
MBA “A”
125071083
Introduction
Welcome to the informative presentation on the
history and marketing strategy of the iconic
automotive brand, Lamborghini.
From its humble beginnings to its current status as a
luxury sports car powerhouse, we will explore the
key milestones and strategies that have shaped the
brand's success.
History
1
Founded in 1963 by Ferruccio Lamborghini in Sant'Agata
Bolognese, Italy. Originally manufactured tractors before
entering the sports car market.
Introduced the Lamborghini Miura in 1966, a groundbreaking mid-
engine sports car often considered the first supercar, setting new
standards for speed and design.
Faced financial difficulties in the 1970s and went through multiple
ownership changes.
2
3
Former production models Current production models
 Revuelto
 Urus
 Huracán
 350 GT
 400 GT
 Miura
 Espada
 Islero
 Jarama
 Urraco
 Countach
 Silhouette
 Jalpa
 LM002
 Diablo
 Murciélago
 Gallardo
 Aventador
SWOT
Analysis
Iconic design and brand
recognition.
High-performance and
technologically advanced
vehicles.
Solid financial support
provided by the Volkswagen
Group.
STRENGHTS:
Ad

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lamborghini

  • 1. Ferruccio Lamborghini (1916–1993) PRESENTING BY SELVA MURALIDARAN.S MBA “A” 125071083
  • 2. Introduction Welcome to the informative presentation on the history and marketing strategy of the iconic automotive brand, Lamborghini. From its humble beginnings to its current status as a luxury sports car powerhouse, we will explore the key milestones and strategies that have shaped the brand's success.
  • 3. History 1 Founded in 1963 by Ferruccio Lamborghini in Sant'Agata Bolognese, Italy. Originally manufactured tractors before entering the sports car market. Introduced the Lamborghini Miura in 1966, a groundbreaking mid- engine sports car often considered the first supercar, setting new standards for speed and design. Faced financial difficulties in the 1970s and went through multiple ownership changes. 2 3
  • 4. Former production models Current production models  Revuelto  Urus  Huracán  350 GT  400 GT  Miura  Espada  Islero  Jarama  Urraco  Countach  Silhouette  Jalpa  LM002  Diablo  Murciélago  Gallardo  Aventador
  • 6. Iconic design and brand recognition. High-performance and technologically advanced vehicles. Solid financial support provided by the Volkswagen Group. STRENGHTS:
  • 7. Limited product range compared to competitors. High price points, limiting market accessibility. Vulnerability to economic downturns due to the luxury nature of the brand. WEAKNESS:
  • 8. Expansion into emerging markets with growing affluence. Development of electric or hybrid models to align with environmental trends. Collaborations or partnerships for innovative technologies OPPORTUNITIES
  • 9. Intense competition in the luxury sports car segment. Economic downturns affecting luxury purchases. Evolving regulatory standards impacting performance and emissions. THREATS:
  • 10. Global Expansion Examines the success of market expansion strategies in key regions. Customer Satisfaction Measures customer satisfaction through feedback, reviews, and surveys. Revenue Growth Tracks annual revenue growth, reflecting the brand's market performance. MARKETING STRATEGIES  Brand positioning  Product innovation  Digital marketing  Event sponsorship  Customization  Financial performance  Global expansion Each element contributes to the brand’s success and growth.