Draft Uslf Social Media Class Briefing 25 Sep09
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This document provides information and instructions for using social media platforms like Facebook, Twitter, and Flickr. It discusses what social media is, why it's important, and how high-ranking military officials and government leaders are using social media. Step-by-step instructions are given for setting up accounts and profiles on Facebook and Twitter. The document aims to educate users on engaging with social media.
![What is Social Media? User friendly internet tools or services that people use to facilitate conversations Key is no gatekeeper: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Similar to Draft Uslf Social Media Class Briefing 25 Sep09
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Draft Uslf Social Media Class Briefing 25 Sep09
- 1. USLF Social Media Training As of 9/25/2009
- 3. Easy to use
- 5. Why is Social Media Important? There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.12:36 PM Jan 15th from TwitPic As of 9/25/2009
- 6. Why is Social Media Important? As of 9/25/2009
- 8. Commanding General of Multi-National Forces Iraq Ray Odierno ----Website As of 9/25/2009
- 9. Commanding General of Multi-National Forces Iraq Ray Odierno Facebook As of 9/25/2009
- 10. Multi-National Forces Iraq Flickr As of 9/25/2009
- 11. Multi-National Forces Iraq Facebook As of 9/25/2009
- 12. Multi-National Forces Iraq Facebook As of 9/25/2009
- 13. Multi-National Forces Iraq Twitter As of 9/25/2009
- 14. EUCOM Commander, Adm. Stavridis Twitter As of 9/25/2009
- 15. EUCOM Twitter As of 9/25/2009
- 16. Joint Chief of Staff Adm. Mullen Twitter As of 9/25/2009
- 17. President Barack Obama Twitter As of 9/25/2009
- 18. White House Twitter As of 9/25/2009
- 19. Step 1: Go to http://twitter.com. When you get to Twitter.com, you’ll see this page: As of 9/25/2009
- 20. Step 2: Click the Join the conversation! Green Box This page will appear: As of 9/25/2009
- 21. Step 3: Create a Username. If you are using this twitter account for brand management for your business, I’d recommend using your domain name minus the dot com/net/etc. (ie. http://twitter.com/mollermarketing) If it’s just for fun or personal use, use whatever you want as the username. Add your email address, personal or business. Type in the security code then click “I accept, Create my Account” (if you want, you can read the Terms of Service too). As of 9/25/2009
- 22. Step 4: Start connecting! As you can see by the picture below, Twitter asks for your email information. They state very clearly that they don’t use or share your information anywhere: “We don’t store your login, your password is submitted securely, and we don’t email without your permission.” As of 9/25/2009
- 23. As of 9/25/2009
- 24. 10 Easy Steps for Twitter Beginners 1. Set up your profile 2. Follow people with similar interests 3. Get into the conversation 4. Don’t spam 5. Update daily 6. Find the latest buzz and contribute 7. Help other people out 8. Create relationships 9. Integrate Twitter with other social networks 10. Establish relationships even outside Twitter As of 9/25/2009
- 25. Practice As of 9/25/2009
- 26. As of 9/25/2009
- 27. As of 9/25/2009
- 28. As of 9/25/2009
- 29. Practice As of 9/25/2009
- 30. Facebook Facebook is a global social networking website that is operated and privately owned by Facebook, Inc.[1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students get to know each other better. A January 2009 Compete.com study has ranked Facebook as the most used social network by worldwide monthly active users, followed by MySpace. As of 9/25/2009
- 31. EUCOM Commander, Adm. Stavridis Facebook
- 32. EUCOM Facebook
- 33. Joint Chief of Staff Adm. Mullen Facebook
- 37. As of 9/25/2009 Sign Up for Facebook Step 1 Visit Facebook and click on "Register" to get started. Before you sign up, you can "Take the Tour" or look for friends (see Resources below). Step 2 Fill in your name, email address and birthday. You will also be asked to select if you're in college, at a company, in high school or none of those. What you select will determine your main network. Step 3 Check your email. A confirmation will arrive with a link to confirm your email. If you don't see it right away, check you spam or junk mail folder.
- 38. As of 9/25/2009 Join a Network Step 1 Log in to Facebook with your email address and password. On your first log in, you will land on a page with directions for joining a network. Step 2 Join a regional network. Under "Join a Regional Network," type in your city and state. The box should auto-complete your entry. Facebook will let you know the network closest to you. Select the radio button next to the region you want to join. Step 3 Connect with co-workers and classmates. You must enter a verifiable email address from an approved company or school to join the corresponding network (see Resources below). Step 4 Set up your profile and look for friends. Once you have joined Facebook, you can start adding friends and coworkers. Fill in as much detail as possible on your profile so people can find you easily.
- 39. Questions? As of 9/25/2009
Editor's Notes
- Hi, I am COL Bryan Hilferty the Chief of Public Affairs in US Army Europe. Today we are going to talk a little bit about Social Media in general and then we are all going to sign up for Twitter accounts and Tweet, just like Oprah and Brittny and The President and the Chairman of the Joint Chiefs of Staff and the Commander of European Command.
- This is usually meant to refer to external conversations, but it is used for internal conversations, such as ODNI’s intel wikipedia: Intellipedia on JWICS, SIPRNet, and Intelink-U.For us, the MEDIA is no longer a gatekeeper. We can communicate directly to our multiple audiencesSocial media gives us the opportunity to communicate with billions of people (riendly and unfriendly)—editors/producers/webmasters are no longer gatekeepers.Cntent remains king—muist be relevant
- This photo was tweeted with the tweet you see here. It was how the world found out a plane had crash landed in the Hudson River next to Manhattan. Today we will start tweeting and we will send pictures via twitpic.ADM Stavridis blogged as the SOUTHCOM commander and has an active and interesting blog as the EUCOM CDR.Marine Gen. James E. Cartwright, vice chairman of the Joint Chiefs of Staff, was among the first military leaders to embrace social media. Before his current post, while commanding U.S. Strategic Command, he made the cutting-edge move of launching a command-and-control blog. His goal was to cut through the traditional top-down military structure and information stovepipes to improve communications. Air Force Gen. Victor E. Renuart, commander of U.S. Northern Command and North American Aerospace Defense Command, blogs regularly on his command’s Web site. When U.S. Africa Command was standing up as the newest geographic command, Army Gen. William E. “Kip” Ward made the first entry on its online blog, “Africom Dialogue” to describe the command’s goals to his own staff and the public at large. Since then, Ward and his staff regularly post updates about the command’s activities in the region, providing a feedback box that invites readers to respond. ADM Mullen, CJCS announced on a July 2 Twitter “tweet” that he’d just launched his own Facebook page. More than 3,300 of his Twitter followers get regular updates of his travels, messages and other news. Meanwhile, the commander of U.S. Central Command, Army Gen. David H. Petraeus, has been a long-time Facebook member. More than 6,250 fans have signed up for his page, and their comments are posted unfiltered, alongside many photos. Army Gen. Raymond T. Odierno, commander of Multinational Force Iraq, updates his Facebook page daily with photos, news and comments from his fans. The fan base grew exponentially -- to almost 3,000 members -- just two and a half weeks after the page launched in early April, after it was mentioned during a TV interview. Source: American Forces Press Service, July 10, 2009
- On the left is the Operations Process from FM 3.0 “Operations.’ On the right is a model of the communications process—looks much like the operations process because it is much like the operations process. Social media allows instant feedback, assessment, of our communications. Traditional media is all about output, Social media allows us to start to understand outcome.In GEN McChrystal’s recent report on Afghanistan, there was an annex on Strategic Communications and it said this “Modern strategic communication is about credible dialogue, not a monologue where we design our systems and resources to deliver messages to target audiences in the most effective manner.”No $ cost to the organization, but there is a time investment—must provide/update content and monitor the conversationsAs with all mass communications, must conduct targeting/audience analysis/market segmentation to be effectiveUSAREUR Social Media began in JuneTwitter: 467 photos 4201 unique views videos 782Facebook 161 including Bob Soodruff ABC NewsCurrent Social Media Products Being used by Army.mil:Twitter: [micro blogging]http://www.twitter.com/USArmyFlickr: [photo]http://www.flickr.com/soldiersmediacenterYouTube: [video]http://www.youtube.com/soldiersmediacenter Vimeo: [video]http://www.vimeo.com/usarmyiReport: [reporting]http://www.ireport.com/people/USArmyNowPublic [reporting]http://www.nowpublic.com/usarmyDelicious: [bookmarking]http://delicious.com/USArmyMediaFriendFeed [landing page for all social media sites]http://friendfeed.com/usarmy
- Here is a great initiative by USAG Bade-Wuerttmberg the BW NOW interactive site.FOR THE ACTUAL CLAS I WILL HAVE PRESET BOOKMARKS TO GO TO THE ACTUAL LIVE UPDATED SITES NOT SCREENSHOTS BUT WITH THE CURRENT RESTRICTIONS WE CANNOT DO THAT IN THIS PESENTATION
- Lets look at how MNF-I is using Social Media
- Here is their Twitter siteTwitter is a social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length. Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them.
- To find the Twitter homepage, you can either click here or type http://www.twitter.com directly into your browser. Once there, click the big green button that says “Get Started – Join!”
- The first thing you’ll have to do when signing up for a Twitter account is to think of a username. Many names are already taken, but luckily Twitter provides you with instant notification of username availability.After filling in a unique password and providing a valid email address, you’ll have to create the account. Make sure to use an email address that you monitor regularly, as many actions taken in Twitter will be sent directly to your email as notifications.
- One of the first things you will see after your account creation is the question “What are you doing?” Feel free to send out your first Twitter message, or Tweet, before setting up your profile. You’ll quickly want to head to the top navigation and follow the Settings link to fill in some of your personal information.Tweeting is a lot like blogging — your best bet is to provide interesting, useful content to your followers. That said, it’s also acceptable to let your followers know what’s going on in the non-professional side of your life, too
- Finding people you know on Twitter seems like a daunting task, but Twitter has made it easy by allowing you to search through your web email contacts. Using your Gmail, Hotmail, Yahoo Mail, AOL, or MSN account, you can search for every person you are connected with in any of your email accounts. Twitter promises that they don’t store your passwords, but if you are cautious about your email accounts you might want to skip this step. We have been tweeting this conference, so connect to me at bhilfertyAnd once you do that you can find other members here who have signed up and you can connect to them.
- Now, start follow one of the top tweeters.
- Here are 10 easy steps for Twitter Beginners.
- Now lets see how the myriad third party applications really make this usefulFirst we are going tweet pictures-we have preloaded some pictures on your computer and if you have a Twitter account, and you do, then you already have a TwitPic accountWhat is TwitPic?TwitPic lets you share photos on TwitterHow do I use TwitPic?You can post pictures to TwitPic from your phone, our API, or through the site itself.There are also popular twitter clients that have built-in support for TwitPic.How do I create an account?If you have a Twitter account then you already have a Twitpic account, just login to Twitpic with your Twitter username and password and you are all set.
- Bit.ly is a URL shortener. URL shortening is a technique on the World Wide Web where a provider makes a web page available under a very short URL in addition to the original address. For example, the page http://en.wikipedia.org/w/index.php?title=TinyURL&diff=283621022&oldid=283308287 can be shortened to http://tinyurl.com/mmw6lbCurrently, web developers tend to pass descriptive attributes in the URL to represent data hierarchies, command structures, transaction paths and session information. This may result in a URL that is aesthetically unpleasant and difficult to remember. Copying a URL that is hundreds of characters long can make the URL garbled. Then a short URL is useful to copy on an e-mail message or a forum post.
- Here are some of our senior leaders Facebook Sites
- Join a NetworkStep 1Log in to Facebook with your email address and password. On your first log in, you will land on a page with directions for joining a network.Step 2Join a regional network. Under "Join a Regional Network," type in your city and state. The box should auto-complete your entry. Facebook will let you know the network closest to you. Select the radio button next to the region you want to join.Step 3Connect with co-workers and classmates. You must enter a verifiable email address from an approved company or school to join the corresponding network (see Resources below).Step 4Set up your profile and look for friends. Once you have joined Facebook, you can start adding friends and coworkers. Fill in as much detail as possible on your profile so people can find you easily.