The summary analyzes two frozen yogurt brands, Red Mango and White Hat, located in Trinoma mall. Both brands target urban professionals aged 21-30 but White Hat attracts more students. Red Mango offers more menu options like waffles and coffee while White Hat focuses only on yogurt. Location and facilities give each brand advantages, with Red Mango positioned near fitness stores and White Hat near the escalator. Customer surveys found most patronize both brands regularly and have high brand loyalty, though more purchase from Red Mango for its product variety.
A research on a MNC organization / a company and contribute solution for resolving issues related to the topic given to your group from subject of study.
Your required task to perform : Choose a MNC Company to do a research on information about background, operation and find a case involved (the issues must be a passive situation).
PPT on Sudha Ice Cream COMFED (A study on ice cream market in Patna town) Kritika Maskara
To know about the ice cream market in Patna town. To know the competitors of Sudha ice cream, Also to know the strategies of top Ice cream brands in Patna. Some suggestions were also provided to improve the sale of Sudha ice cream in Patna.
Are you supporting unfair labor practices with your purchases? Project FAIR, Texas Grand Champion for the Middle Division of Texas Future Problem Solving Program's Community Problem Solving Competition, presents information about Fair Trade practices and their work to educate their community. We are confident that this information will make a difference!
This document discusses common techniques used in retail store design and product placement to subtly influence customer purchases and shopping behavior. Some key points made:
- Stores often place special offers and selected products near the entrance to grab attention. They guide customers in a clockwise direction through the store.
- Red is a attention-grabbing color often used to mark sales and encourage impulse buys, though prices may not actually be reduced.
- Produce displays use appealing colors like green, orange, red and yellow to signal products are healthy.
- Cash registers are often visible from outside to give the impression of a popular, busy store and entice new customers inside. In clothing stores they may be hidden to encourage extra browsing
Most shopping malls contain department stores that offer a wide variety of merchandise across different categories like clothing, shoes, cosmetics, home goods, and toys. Shopping malls also typically house grocery stores or markets, as well as food courts with options for meals and snacks. Additionally, malls usually have numerous clothing stores, accessory stores, pharmacies, technology stores, pet stores, and toy stores to serve a range of shoppers' needs.
A research on a MNC organization / a company and contribute solution for resolving issues related to the topic given to your group from subject of study.
Your required task to perform : Choose a MNC Company to do a research on information about background, operation and find a case involved (the issues must be a passive situation).
PPT on Sudha Ice Cream COMFED (A study on ice cream market in Patna town) Kritika Maskara
To know about the ice cream market in Patna town. To know the competitors of Sudha ice cream, Also to know the strategies of top Ice cream brands in Patna. Some suggestions were also provided to improve the sale of Sudha ice cream in Patna.
Are you supporting unfair labor practices with your purchases? Project FAIR, Texas Grand Champion for the Middle Division of Texas Future Problem Solving Program's Community Problem Solving Competition, presents information about Fair Trade practices and their work to educate their community. We are confident that this information will make a difference!
This document discusses common techniques used in retail store design and product placement to subtly influence customer purchases and shopping behavior. Some key points made:
- Stores often place special offers and selected products near the entrance to grab attention. They guide customers in a clockwise direction through the store.
- Red is a attention-grabbing color often used to mark sales and encourage impulse buys, though prices may not actually be reduced.
- Produce displays use appealing colors like green, orange, red and yellow to signal products are healthy.
- Cash registers are often visible from outside to give the impression of a popular, busy store and entice new customers inside. In clothing stores they may be hidden to encourage extra browsing
Most shopping malls contain department stores that offer a wide variety of merchandise across different categories like clothing, shoes, cosmetics, home goods, and toys. Shopping malls also typically house grocery stores or markets, as well as food courts with options for meals and snacks. Additionally, malls usually have numerous clothing stores, accessory stores, pharmacies, technology stores, pet stores, and toy stores to serve a range of shoppers' needs.
Running Head FRUITY SURPRISE1FRUITY SURPRISE4Frui.docxwlynn1
Running Head: FRUITY SURPRISE 1
FRUITY SURPRISE 4
Fruity Surprise
Strayer University
Professor: Andrea Banto
Strategic Management
Dorian D. Herring
February 11, 2019
Fruity Surprise
Target Market
Types of Consumers
Fruity Surprise is a unique enterprise which offers differentiated and customizable beverages to their consumers. The company is offering healthy smoothies which are made according to the preferences of the client making the firm stand out from other companies looking to or in the business (Nienhaus, 2016). The possibilities of flavors offered at Fruity Surprise are infinite. Apart from this, the company is dedicated to providing the smoothies in disposable cups which can be consumed on the go. The Company is located in the Bay Area specifically San Francisco which has a population of 805, 235 people according to the 2010 population census. The SanFrancisco area is part of the nine counties of Bay area (Bay Area Census, 2019). This means that many people from the metropolitan area working in the schools and industries in the region experience busy lives which can be complemented by the smoothie treat. The people from this part of the city need a smoothie or snack shop that does provide not only fast drinks but also healthy snacks considering the blue and white collar-nature of their jobs. The exact place of establishment is a central region with several recreational facilities such as the Fair Lakes, the San Francisco lions club among others. It is also endowed with universities and schools as well as offices. This means that people looking to catch a snack while on the go will be attracted to the startup. There are 780, 971 households in the region with a population density of with over 2000 people per square mile Bay Area Census, 2019). The income of the residents per annum is placed at roughly $100000 per annum for the 2010 census. The per capita income in the region is $45478. This area belongs to diverse ethnicities such as the whites at 48%, blacks at 6.1%, Asians at 33% and the other races taking up the remaining percentage Bay Area Census, 2019).
Demographics
On the basis of the demographic data provided above it is reasonable to infer that the population within the region has the ability to purchase Fruity Surprise Smoothies on a regular basis. This is based on the fact that the household income is stable and good enough to afford a cup of frozen Fruity Surprise smoothies which costs less than $3. Secondly, our products at Fruity Surprise is a drink that provides a healthy product in a frozen cup of juice. This is something that is likely to catch the people’s attention regardless of their levels of education. It is also notable that the younger population especially those in college and secondary institutions might find themselves inclined to the Fruity Surprise products. For this population the option of customizing their healthy cup of Fruity Surprise is captivating. In the same context, residents of all .
In this report we carefully analyze the way in which related companies implement their marketing strategies towards the atmospherics and environment of their locations.
A study on consumer behaviour towards lay'sSoumya Anchi
The document summarizes a study on consumer behavior towards Lay's potato chips in Dharwad, India. The study collected data through surveys of 100 respondents. Key findings include:
1. The majority of respondents, 75%, preferred Lay's chips over other brands like Haldiram's and Bingo.
2. The most preferred Lay's flavors were Spanish Tomato (32%), Hot and Sweet (23%), and Classic Salted (19%).
3. Most respondents, 76%, felt Lay's had enough flavor varieties and consumed the chips often or very often.
4. Taste was the main compelling factor for 86% of respondents when purchasing Lay's, rather than brand, price or other
This document provides a public relations plan for Trimona Yogurt, a Bulgarian yogurt company. It includes a situation analysis, SWOT analysis, objectives, strategies and tactics. The plan aims to increase brand awareness of Trimona Yogurt and its authentic, all-natural product among health conscious consumers. The PR agency recommends expanding product sizes, using brand ambassadors, increasing promotional materials and event participation, and improving the website and social media presence. The goal is to spread awareness of Trimona Yogurt's tradition and health benefits to reach more customers and increase revenue.
For Public Relations, we had to design a public relations plan for a Bulgarian Yogurt brand, Trimona. My main part of the project was to design and create the whole book.
Summer Internship Poject Report On Kellogg's PringlesS.K. Abbas
This document discusses a study conducted on Pringles, a Kellogg Company snack brand. It provides an introduction to Kellogg Company and the FMCG industry in India. The study aimed to analyze Pringles availability, sales, and potential opportunities. Data was collected from various shops and stores on Pringles availability and interest from shop owners. The analysis found varying availability and sales across areas. It was concluded that there is scope for Pringles to expand in South Delhi and opportunities exist through new flavors, promotions, and smaller packs. For continued success, Kellogg must adapt to customer wants.
The Once Upon a Farm Brand and Millennial ParentsSamuelHeavens
A theoretical media plan for organic baby food and applesauce company 'Once Upon a Farm'. Note: This paper was created for educational practice and purpose.
Stonyfield Organic yogurt seeks to increase sales and market share through a campaign created by Vision Media agency. The campaign aims to reach women ages 34-49 by emphasizing Stonyfield's commitment to sustainability, organic practices, and community initiatives. The objectives are to achieve 80% comprehension and 40% conviction of the Stonyfield brand through advertising across various media channels over 12 months.
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
This marketing plan proposes strategies for introducing the Jamba Juice healthy lifestyle brand to Thailand. It begins with an analysis of Jamba Juice's products and competitors in Thailand. The plan then discusses targeting health-conscious middle-class Thai and expatriate professionals in Bangkok. It proposes a holistic marketing approach that considers employees, corporate social responsibility, and suppliers. The integrated marketing strategy focuses on market penetration through newspaper ads, promotions, sampling, internet marketing, and in-store advertising to achieve objectives of profits and customer numbers in the first year.
The document provides background information and recommendations for The Protein Pub, a shake shop located in Duluth, Minnesota that sells shakes, supplements, and healthy snacks. It describes the store's history, products, target markets of regular gym goers, downtown professionals, and college students, and competitive landscape. Observation data and recommendations are provided to increase sales and customer traffic through tactics like redesigning the overhead menu, adding sidewalk signage, and reorganizing merchandise.
- David Glasser, founder and CEO of Simple Ideas, presented to potential new investors about the company's children's juice brand First Juice.
- First Juice focuses on being the healthiest juice for children under 6 with organic fruits and vegetables, low sugar, and unique flavors. It has gained market share against competitors.
- Research shows First Juice is seen as the healthiest brand but faces challenges with awareness, availability, and price sensitivity from new mothers. The presentation outlined plans to expand distribution and launch new products to pursue older children and international markets.
Turning Silver into Retail Gold - WhitepaperCecilia LV
This document discusses how retailers and manufacturers can better cater to the needs of Singapore's growing silver generation of consumers aged 55 and older. Some key points:
- The silver generation accounts for 40% of grocery shopping in Singapore but their needs are often not met by current products and shopping environments.
- They face challenges like finding foods for special diets, uninnovative personal care products, small print on packaging, and unfriendly retail environments.
- To succeed, companies should innovate products that meet aging-related needs, improve packaging and labels, and make retail environments more senior-friendly through staff assistance, benches, and promotions in local languages.
- Catering well to the silver
Red Mango is a frozen yogurt chain founded in 2002 with over 145 stores. It has a positive social media presence with 358 total posts, most on Twitter. The document provides recommendations to increase engagement through encouraging customer posts, using pictures to promote the product, implementing Foursquare specials, and leveraging check-ins. It also addresses questions around the healthiness of frozen yogurt compared to competitors.
More DISRUPTION on https://www.techingrocery.com/
'Dried vegetables, protein-rich yogurt, burger without beef. These products are not only the core of organic shops, they become alternatives increasingly popular with consumers who aspire to a generally healthier diet … even if sugary is still a venial sin assumed. Overview of these food trends observed in Europe with Innova Market and Nielsen insights.
More DISRUPTION on https://www.techingrocery.com/
Consumption behavior of fruit shake drinkers in Quezon CityGil Alfonso Jr.
The market research is about introducing a new brand of fruit shake that will serve the lower-end market. It includes comprehensive market research process; identifying existing brands; conducting market survey and generating possible market segments.
Creativity need not be only art, here is a presentation to its utmost
high.. This covers how one could turn a shop into a dry fruit brand. The plan is executed and we have received good responce. This is way we say going by the PPT.
Agri-intelligence strategy provides in depth analysis of the issues that could derail the efforts of agribusinesses as they enter into the agricultural industry.
Running Head FRUITY SURPRISE1FRUITY SURPRISE4Frui.docxwlynn1
Running Head: FRUITY SURPRISE 1
FRUITY SURPRISE 4
Fruity Surprise
Strayer University
Professor: Andrea Banto
Strategic Management
Dorian D. Herring
February 11, 2019
Fruity Surprise
Target Market
Types of Consumers
Fruity Surprise is a unique enterprise which offers differentiated and customizable beverages to their consumers. The company is offering healthy smoothies which are made according to the preferences of the client making the firm stand out from other companies looking to or in the business (Nienhaus, 2016). The possibilities of flavors offered at Fruity Surprise are infinite. Apart from this, the company is dedicated to providing the smoothies in disposable cups which can be consumed on the go. The Company is located in the Bay Area specifically San Francisco which has a population of 805, 235 people according to the 2010 population census. The SanFrancisco area is part of the nine counties of Bay area (Bay Area Census, 2019). This means that many people from the metropolitan area working in the schools and industries in the region experience busy lives which can be complemented by the smoothie treat. The people from this part of the city need a smoothie or snack shop that does provide not only fast drinks but also healthy snacks considering the blue and white collar-nature of their jobs. The exact place of establishment is a central region with several recreational facilities such as the Fair Lakes, the San Francisco lions club among others. It is also endowed with universities and schools as well as offices. This means that people looking to catch a snack while on the go will be attracted to the startup. There are 780, 971 households in the region with a population density of with over 2000 people per square mile Bay Area Census, 2019). The income of the residents per annum is placed at roughly $100000 per annum for the 2010 census. The per capita income in the region is $45478. This area belongs to diverse ethnicities such as the whites at 48%, blacks at 6.1%, Asians at 33% and the other races taking up the remaining percentage Bay Area Census, 2019).
Demographics
On the basis of the demographic data provided above it is reasonable to infer that the population within the region has the ability to purchase Fruity Surprise Smoothies on a regular basis. This is based on the fact that the household income is stable and good enough to afford a cup of frozen Fruity Surprise smoothies which costs less than $3. Secondly, our products at Fruity Surprise is a drink that provides a healthy product in a frozen cup of juice. This is something that is likely to catch the people’s attention regardless of their levels of education. It is also notable that the younger population especially those in college and secondary institutions might find themselves inclined to the Fruity Surprise products. For this population the option of customizing their healthy cup of Fruity Surprise is captivating. In the same context, residents of all .
In this report we carefully analyze the way in which related companies implement their marketing strategies towards the atmospherics and environment of their locations.
A study on consumer behaviour towards lay'sSoumya Anchi
The document summarizes a study on consumer behavior towards Lay's potato chips in Dharwad, India. The study collected data through surveys of 100 respondents. Key findings include:
1. The majority of respondents, 75%, preferred Lay's chips over other brands like Haldiram's and Bingo.
2. The most preferred Lay's flavors were Spanish Tomato (32%), Hot and Sweet (23%), and Classic Salted (19%).
3. Most respondents, 76%, felt Lay's had enough flavor varieties and consumed the chips often or very often.
4. Taste was the main compelling factor for 86% of respondents when purchasing Lay's, rather than brand, price or other
This document provides a public relations plan for Trimona Yogurt, a Bulgarian yogurt company. It includes a situation analysis, SWOT analysis, objectives, strategies and tactics. The plan aims to increase brand awareness of Trimona Yogurt and its authentic, all-natural product among health conscious consumers. The PR agency recommends expanding product sizes, using brand ambassadors, increasing promotional materials and event participation, and improving the website and social media presence. The goal is to spread awareness of Trimona Yogurt's tradition and health benefits to reach more customers and increase revenue.
For Public Relations, we had to design a public relations plan for a Bulgarian Yogurt brand, Trimona. My main part of the project was to design and create the whole book.
Summer Internship Poject Report On Kellogg's PringlesS.K. Abbas
This document discusses a study conducted on Pringles, a Kellogg Company snack brand. It provides an introduction to Kellogg Company and the FMCG industry in India. The study aimed to analyze Pringles availability, sales, and potential opportunities. Data was collected from various shops and stores on Pringles availability and interest from shop owners. The analysis found varying availability and sales across areas. It was concluded that there is scope for Pringles to expand in South Delhi and opportunities exist through new flavors, promotions, and smaller packs. For continued success, Kellogg must adapt to customer wants.
The Once Upon a Farm Brand and Millennial ParentsSamuelHeavens
A theoretical media plan for organic baby food and applesauce company 'Once Upon a Farm'. Note: This paper was created for educational practice and purpose.
Stonyfield Organic yogurt seeks to increase sales and market share through a campaign created by Vision Media agency. The campaign aims to reach women ages 34-49 by emphasizing Stonyfield's commitment to sustainability, organic practices, and community initiatives. The objectives are to achieve 80% comprehension and 40% conviction of the Stonyfield brand through advertising across various media channels over 12 months.
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
This marketing plan proposes strategies for introducing the Jamba Juice healthy lifestyle brand to Thailand. It begins with an analysis of Jamba Juice's products and competitors in Thailand. The plan then discusses targeting health-conscious middle-class Thai and expatriate professionals in Bangkok. It proposes a holistic marketing approach that considers employees, corporate social responsibility, and suppliers. The integrated marketing strategy focuses on market penetration through newspaper ads, promotions, sampling, internet marketing, and in-store advertising to achieve objectives of profits and customer numbers in the first year.
The document provides background information and recommendations for The Protein Pub, a shake shop located in Duluth, Minnesota that sells shakes, supplements, and healthy snacks. It describes the store's history, products, target markets of regular gym goers, downtown professionals, and college students, and competitive landscape. Observation data and recommendations are provided to increase sales and customer traffic through tactics like redesigning the overhead menu, adding sidewalk signage, and reorganizing merchandise.
- David Glasser, founder and CEO of Simple Ideas, presented to potential new investors about the company's children's juice brand First Juice.
- First Juice focuses on being the healthiest juice for children under 6 with organic fruits and vegetables, low sugar, and unique flavors. It has gained market share against competitors.
- Research shows First Juice is seen as the healthiest brand but faces challenges with awareness, availability, and price sensitivity from new mothers. The presentation outlined plans to expand distribution and launch new products to pursue older children and international markets.
Turning Silver into Retail Gold - WhitepaperCecilia LV
This document discusses how retailers and manufacturers can better cater to the needs of Singapore's growing silver generation of consumers aged 55 and older. Some key points:
- The silver generation accounts for 40% of grocery shopping in Singapore but their needs are often not met by current products and shopping environments.
- They face challenges like finding foods for special diets, uninnovative personal care products, small print on packaging, and unfriendly retail environments.
- To succeed, companies should innovate products that meet aging-related needs, improve packaging and labels, and make retail environments more senior-friendly through staff assistance, benches, and promotions in local languages.
- Catering well to the silver
Red Mango is a frozen yogurt chain founded in 2002 with over 145 stores. It has a positive social media presence with 358 total posts, most on Twitter. The document provides recommendations to increase engagement through encouraging customer posts, using pictures to promote the product, implementing Foursquare specials, and leveraging check-ins. It also addresses questions around the healthiness of frozen yogurt compared to competitors.
More DISRUPTION on https://www.techingrocery.com/
'Dried vegetables, protein-rich yogurt, burger without beef. These products are not only the core of organic shops, they become alternatives increasingly popular with consumers who aspire to a generally healthier diet … even if sugary is still a venial sin assumed. Overview of these food trends observed in Europe with Innova Market and Nielsen insights.
More DISRUPTION on https://www.techingrocery.com/
Consumption behavior of fruit shake drinkers in Quezon CityGil Alfonso Jr.
The market research is about introducing a new brand of fruit shake that will serve the lower-end market. It includes comprehensive market research process; identifying existing brands; conducting market survey and generating possible market segments.
Creativity need not be only art, here is a presentation to its utmost
high.. This covers how one could turn a shop into a dry fruit brand. The plan is executed and we have received good responce. This is way we say going by the PPT.
Agri-intelligence strategy provides in depth analysis of the issues that could derail the efforts of agribusinesses as they enter into the agricultural industry.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Micro market v2
1. Mastering Opportunity - Micro-Market Analysis<br />Seeking Opportunities<br />A report on Micro-Market Analysis through observation of two establishments in the same market segment<br />The Researchers studied two brands in the Frozen Yogurt Industry namely Red Mango and White Hat. The researchers believed that through these brands, it will be easier to determine who is ahead in terms of quality, facility and the variety of choices to choose from. For the researchers to be able to identify this, the researchers first looked for a branch, which is competitive in terms of sales. Then, the researchers used the branch to determine the objectives why are customers buying from the said brand. Now the researchers made a comparison between White Hat and Red Mango.<br />White Hat is 100% Filipino owned brand in the Philippines. White Hat first opened its first branch in SM Mall of Asia back in July 2008. What is interesting is that they managed to came up with their own unique recipe from nothing. But with the help of an an Italian Gelato expert;, they managed to come up with a perfectly smooth and creamy YOGURT with a slight tangy sourness. White Hat offers 21 toppings for their 98% fat free yogurt to appeal to health conscious, urban young adults.Red Mango on the other hand, is a top Fro-Yo brand which started in South Korea. Their Head Qurters can be found in Dallas, Texas in the United States. They have expanded in the Philippines and opened it’s first branch in Trinoma on January 2009. <br />The Tanmantiong Sisters were the one who brought Red Mango here in the Philippines. The Tanmantiong Sisters is also the Daughter of Jollibee President Ernesto Tanmantiong. What Red Mango envisions to it self is that, Red Mango should be able to position it self as the Star Bucks of the Fro-Yo (Frozen Yogurt) Arena. It also positions itself as a brand, which pushes for a “Coffeehouse Environment.” A Coffeehouse Environment where it is a place where meetings could be held, Customers could chill and relax in the Yogurt Shop.<br /> Red Mango also offers a variety of Menus to Choose from. “Red Mango offers all-natural, probiotic-packed frozen yogurt, smoothies and iced teas (Bozell and Jacobs Case Study).”<br />0781050<br />Red Mango is also dependent on flavors and recipes provided by the parent company. However, Red Mango Philippines has the flexibility to choose which ones to carry locally. White hat on the other hand, being wholly Filipino owned, developed it’s own “perfect” flavor and has more flexibility in terms of flavors, recipe and product offering. <br />Customers<br />The researchers made a study where there will be a direct communication from the consumers to the study. The Method that the Researchers used was the Survey Descriptive Method of Study. The researchers, through the use of Survey Form used a a Survey Form which was directly answered by the Customers entering and buying from the store. The Survey Form asked a series of questions, which concerns the demographics, psychographic, and brand awareness of the customers. <br />Survey Results<br />The survey results reveal that Red Mango and White Hat both caters to the same target market consumers: The Target Market Consumers are the urban professionals ranging from 21 to 30 years old having high brand recall and loyalty. This simply shows that White Hat and Red Mango had been able to provide to needs of the customers in terms of selling Frozen Yogurt. It also satisfies the tastes of these consumers making them happy and contented with Fro- Yo. The results of the survey in terms of its secondary target market also revealed that there are more students going to White Hat rather than Red Mango. Red Mango on the other hand caters to 31-50 age groups as its secondary target market.<br />Location<br />Red mango Currently has 7 branches in the Philippines: 6 in Metro Manila and one in Cebu. The Branch that the researchers used for their study was in Red Mango and White Hat in Trinoma. Red Mango is located at the 3rd Floor of Trinoma’s Wellness Zone where establishments like Fitness First, Belo Medical Group, Healthy Options, Powerbooks and Toys R’ Us can also be found. Please see picture below for reference purposes<br />White hat on the other hand is located at the 2nd Floor of Trinoma Mall’s Sport Zone fronting the Escalators in plain view of people coming from the 1st and 3rd floors of the mall. It has 15 branches in Metro Manila and 5 branches in the provinces.<br />Location is an imperative aspect in this study because this is one way or another showing the capability of both stores to cater to its target markets. <br />The Wellness Zone in Trinoma is so dense by health conscious, sports minded, and family oriented Individuals, which makes it appealing to White Hat and Red Mango. In General, People usually go to this area with a specific purpose: Either that would be to take care of their skin, buy a book, purchase an appliance, or buy a toy. Usually what happens when individuals goes to the mall, they usually have a companion with them, and what usually happen is that when they see the kiosk of Red Mango, they will sit in and eat Frozen Yogurt. Accessibility to the public has been one of the perennial factors why Customers buy to them. Even persons going to the bookshop, when they see the Red Mango kiosk, they would drop by and buy some and eat it either in the kiosk (Dine in) or for to go. So basically, Red Mango positioned itself quite perfectly. <br />The People in Sports Zone in Trinoma usually look for Sports equipment, apparels or what have you. When these individuals happens to pass by White Hat, sometimes it is irresistible for them not o drop by since the Below the Line promotions of White hat is something that you wont impossible to see. <br />Since the price is not too high for them (customers) to buy one, people occasionally stop by to get something. The dining area of White Hat compared to Red Mango is also bigger and the seating capacity it offers is more than that of Red mango, which could accommodate at least 30 persons. The Position where White Hat is near the escalator gives an plus for them since people would be able to see White Hat easily. Red Mango is also is positioned right at the back of the escalators, which also has its own advantage. The Location of White hat also happens to be a key why it has high sales<br />Price and Offering<br />The Pricing for Both establishments is basically the same. The Price of Yogurt for Red mango is at Php90.00 for 40oz while White Hat priced their Yogurt at Php85.00. The Price of the Toppings for both White Hat and Red Mango is basically the same. What makes Red Mango ahead of White Hat is that it offers more selection like Waffles, Coffee, and Tea. White Hat has a limited variety of choices to choose from aside from Frozen Yogurt.<br />Process and Technology<br />The employees of Red mango seem to have more expertise and more knowledgeable in relation with their products. They seem to have more knowledge because they have been able to process other offerings in their menu aside from FRO YO such as making waffles, blended juices, and brewed coffee. The employees of White Hat have sufficient knowledge in terms of the services it offers. They have the basic tools needed to make a Frozen Yogurt. That's it. Although the order of process for White Hat is much Quicker compared to Red Mango. White Hat and Red Mango has Yogurt Maker and Mixer.<br />Conclusion<br />The Result of the Survey reveals that customers tend to have high brand loyalty (Brand Recall, Repeat of Purchase) with Red Mango slightly having advantage on Product, Packaging, Price, and staffing. White Hat has an advantage in terms of promotion, placement, and facilities. To sum, they directly compete with each other. They are aiming for one goal, which is to provide quality Frozen Yogurt in the Industry. Both of them have their own set of loyal patrons and both capture their target market very well.<br />CUSTOMER SURVEY FORMCUSTOMER BEHAVIOUR WHITE HAT = 34RED MANGO = 20 YESNOYESNODid you know what to order already?1915147Did you take time to check choices before ordering?Yogurt (Plain) - 13; Toppings - 10; Monkey's Hat - 3; Make Your Own - 1; Baker's Hat - 3; Cooky Hat - 1; Chocolate - 1; Healthy Hat - 3; Peanut Butterball Waffle - 1; Waffle - 1; Cobbler's Hat - 1; No Reply - 681010What did you order?Yogurt (Plain) - 13; Toppings - 10; Monkey's Hat - 3; Make Your Own - 1; Baker's Hat - 3; Cooky Hat - 1; Chocolate - 1; Healthy Hat - 3; Peanut Butterball Waffle - 1; Waffle - 1; Cobbler's Hat - 1; No Reply - 6Yogurt with toppings - 9; Waffles - 2; Greentea with toppings - 4; Plain - 1; Tropical Crush -1; CAT - 1; No Reply - 2Did you stay to finish your order?34 20 How long did you stay in or near the kiosk?1 hour - 4; 30 to 45 min - 8; 15 min - 4; 1 to 5 min - 7; after we finished - 2; no replies - 92 hrs - 1; 1 hour - 4; 30 min - 4; 15 min - 4; 10 min - 2; 5 min or less - 1; No Reply - 4How often do you buy from this store?2x a week - 2; 1x a week - 4; whenever I see a branch/I can - 2; 2 to 3x a month - 7; 1x a month - 4; sometimes - 3; seldom - 4; first time - 4; no reply - 43x a week - 1; 2x a week - 2; 1x a week - 5; 2-3 x a month - 3; 1x a month - 2; depends on my mood -1; occasionally - 1; often enough - 1; everytime I'm in the mall - 1; first time - 1; seldom -2 YESNOYESNODo you know of other competitors for this product/store?259155Please identify 1 or 2 competitors:Red Mango - 19; Tutti Frutti - 8; Froyo - 6; California Berry - 3; Golden Spoon - 1; No Reply - 9White Hat -11; Golden Spoon - 3; YohFroz - 5; California Berry - 2; Tutti Frutti - 4; Fruity Froyo - 1; TCBY - 1; No Reply - 4Do you buy from them too?2311146From which store do you buy most often?White Hat - 17; Tutti Frutti - 3; Red Mango - 3; Trinoma - 2; Froyo -1; K. Rogers -1; No Reply - 7Red Mango - 9; White Hat - 3; Trinoma -3; California Berry - 1; No Reply - 2ESTABLISHMENT SURVEYHow do you find the price?cheap - 0reasonable - 24cheapreasonable -14 expensive - 6 expensive - 5 How do you find the service?caring - 15un-caringcaring - 11un-caring attentive - 24lousyattentive - 7lousy pleasant - 18unpleasantpleasant - 13unpleasant friendly - 17unfriendlyfriendly - 10unfriendlyHow is the speed of service?fast - 23slowfast - 11slow fast enough - 12a little slow - 1fast enough - 9a little slowIs the place clean?clean - 32dirtyclean - 20dirty not so clean - 2not so dirtynot so cleannot so dirtyCUSTOMER INFOAge0 to 10 - 0; 11 to 20 - 7; 21 to 30 - 20; 31 to 40 - 3; 41 to 50 - 2; 51+ - 20 to 10 - 0; 11 to 20 - 2; 21 to 30 - 6; 31 to 40 - 5; 41 to 50 - 5; 51+ - 2Came singly or with a groupSINGLE - 8GROUP - 26single - 2GROUP - 17Occupationstudent - 12; manager - 3; IT consultant - 3; airline employee - 2; employee - 3; lawyer, housewife, info officer, programmer, PTA, Librarian, Entrepreneur, Banker, Freelance Model, sales executive.Businessperson - 4; Employee - 7; Housewife - 3; Consultant, Chef, Interior Designer, Student - 2, Art DirectorGenderFemale - 20; Male - 14Female - 11Male - 9Educational AttainmentPost-Grad - 3; Masters - 2; College - 24; HS - 5Post Grad - 1; College - 16; HS - 2; No Reply - 1<br />