The document summarizes an online platform for sports field rental management that allows customers to rent fields online instead of calling multiple locations to check availability, and gives field owners a system to manage their business internally and externally. Key activities of the platform include customer acquisition and system upgrades. The target customer segments are sports players aged 15 to 35 and clubs looking to increase their brand awareness through social media and field advertisements. Interviews found that customers currently call an average of 4 fields by phone before finding availability, and most payments are made in cash by one person in the group. The platform aims to address this process and be most useful for smaller sports centers, some of which may not have computers.

1. Sport field rental made easy
Felipe Asfura
Consuelo Pavón
Alex Valenzuela
Slavko Yaksic

2. Online rental
Allows customers to Gives field owners a
Online platform for
rent online, instead platform to
sports field
of calling manage their
management and
multiple places to business internally
rental.
check availability. and externally.

3. Canvas
Key Partners
• Sport centers.
Key Activities
• Customer acquisition.
• System upgrade.
Cost Structure
• Sales and Customer Acquisition.

4. Canvas
Customer Relationships
• Trust
• Continuous use of the platform.
Channels
• Social media
• Advertisements on the fields
Customer Segments
• Sports players aging 15 to 35.
• Clubs that need to increase their brand awareness.

5. Interview Results - Users
 How many sport clubs do you call to
before finding an available court?
6% 9%
1 Club
30% 2 Clubs
3 Clubs
55% 4 Clubs
A 100% do it by phone.

6. Interview Results - Users
 How do you pay for the rental?
3%
15% Deposit
3%
One Person, Cash
One Person, Credit
Between All, Cash
79%

7. Interview Results - Customers
Currently it is a need
• The league “Acción Total” is
developing a similar platform.
It’s most needed on small
sports centers.
Some places don’t have
computers, that could be a
problem.

8. Canvas Changes
• I should offer the platform with a freemium
model.
Revenue
Streams
• It would be a good idea to develop strategic
alliances with big sports leagues.
Key
Partners
• Sports clubs that are often crowded would
Customer probably not be interested in the platform.
Segments

9. Demo

10. Demo

11. Demo

12. Demo

13. Q&A

14. Pontificia Universidad Católica de Chile
Thank You
Felipe Asfura