The document provides an overview of Marketing Improvement, a data consultancy company. It discusses Marketing Improvement's services such as customer data auditing, customer targeting, and building marketing databases. It also describes Marketing Improvement's FlexPoint behavioral modeling approach and how it can be used to improve marketing ROI by segmenting customers based on their profitability.
What is design, and why does it matter?
Design is where form meets function, and it's key to your digital marketing efforts. In today's presentation, you'll learn what design is, how it fits into converting your website visitors into paying customers, and about the importance of landing pages. We'll also dive deep into ways you can use design for conversion.
Find out how to design your hotel website to make the best experience for potential guests.
Leveraging Data for a True Omnichannel ExperienceSandy Karcher
Whether engaging with your brand in store, on the website, via mobile app or across the vast array of social channels your customer expects a consistent brand voice and quality of experience. How do you learn about your customer’s behavior across these channels and adjust your strategy accordingly? Does every brand need to exist on every channel or can you focus your efforts to those channels most popular with your target demographics? Learn the answers to these questions and the specific practices to guide your own brand through this process.
5 Key Trends for Modern Revenue ManagementNet Affinity
The first in a two-part series, this slideshare will take you through 5 of the most important trends in revenue management today. This isn't about the timeless fundamentals - instead, it's about the key forces changing the field, and how revenue managers can adapt and grow with them.
IDC 2009 Sales Barometer & Top Ten PredictionsLee Levitt
IDC presents its Top 10 Predictions and an overview of our key findings & recommendations regarding the challenges of selling in 2009. Based on extensive primary research, IDC finds that technology organizations are cautiously optimistic and that high performing sales organizations are shifting investments from direct sales and some training to inside sales, better lead qualification, demand generation and sales enablement.
If you are interested in discussing these findings further or to explore the changes your organization should consider to improve the likelihood of success in 2009, please contact me.
Making Metrics Matter: An investigation of sales-aligned marketing reporting...Remen Okoruwa
31 HubSpot Marketing Agency Partners share details on how they report on the metrics that matter most to clients, and the challenges they face in reporting.
Which future trends will have the biggest impact on marketers by 2020? This report, sponsored by Marketo, explores. For more information please see: futureofmarketing.eiu.com
What is design, and why does it matter?
Design is where form meets function, and it's key to your digital marketing efforts. In today's presentation, you'll learn what design is, how it fits into converting your website visitors into paying customers, and about the importance of landing pages. We'll also dive deep into ways you can use design for conversion.
Find out how to design your hotel website to make the best experience for potential guests.
Leveraging Data for a True Omnichannel ExperienceSandy Karcher
Whether engaging with your brand in store, on the website, via mobile app or across the vast array of social channels your customer expects a consistent brand voice and quality of experience. How do you learn about your customer’s behavior across these channels and adjust your strategy accordingly? Does every brand need to exist on every channel or can you focus your efforts to those channels most popular with your target demographics? Learn the answers to these questions and the specific practices to guide your own brand through this process.
5 Key Trends for Modern Revenue ManagementNet Affinity
The first in a two-part series, this slideshare will take you through 5 of the most important trends in revenue management today. This isn't about the timeless fundamentals - instead, it's about the key forces changing the field, and how revenue managers can adapt and grow with them.
IDC 2009 Sales Barometer & Top Ten PredictionsLee Levitt
IDC presents its Top 10 Predictions and an overview of our key findings & recommendations regarding the challenges of selling in 2009. Based on extensive primary research, IDC finds that technology organizations are cautiously optimistic and that high performing sales organizations are shifting investments from direct sales and some training to inside sales, better lead qualification, demand generation and sales enablement.
If you are interested in discussing these findings further or to explore the changes your organization should consider to improve the likelihood of success in 2009, please contact me.
Making Metrics Matter: An investigation of sales-aligned marketing reporting...Remen Okoruwa
31 HubSpot Marketing Agency Partners share details on how they report on the metrics that matter most to clients, and the challenges they face in reporting.
Which future trends will have the biggest impact on marketers by 2020? This report, sponsored by Marketo, explores. For more information please see: futureofmarketing.eiu.com
Comtrade System Integration - Digital Banking in Retail - Customer EngagementVladimir Ljubibratic
Digital transformation as a business strategy is enabling disruption at the industry level and how it is happening is one company at time. VeriTouch solution for Microsoft Dynamics 365 platform is allowing banking organizations to better engage customers, empower employees, optimize operations and transform their products.
Ricoh Customer Communication Management: invulling geven aan de big data-stra...Ricoh Nederland
Description: De rol van communicatie in het beïnvloeden van gedrag is de laatste jaren razendsnel veranderd. Mede dankzij de opkomst én de mogelijkheden van big data. We gaan van massacommunicatie naar massaal persoonlijk communiceren. Zowel op papier als digitaal en in de combinatie daarvan. Om dit te realiseren, is het goed inrichten van de IT-infrastructuur en van informatieprocessen cruciaal. Met Customer Communication Management van Ricoh kunnen organisaties invulling geven aan hun big data-strategie en zich richten op consistente, relevante en daarmee effectieve communicatie met de klant.
How to use LTV predictions in Marketing Campaigns?Addepto
In today’s customer-focused market, it is very important to know the customer lifetime value (LTV). LTV helps companies focus their business around the most “profitable” customers and predict customer lifetime value through the use of machine learning.
Read more more about LTV in marketing campaigns in this white paper. Learn how identify your most productive media channel using predicted LTV. Discover best practices approach to use LTV in marketing campaigns.
RFM Segmentation is the easiest and most frequently used form of database segmentation. It is based on three key metrics: Recency, Frequency and Monetary Value of customer activity. RFM is often used with transactional history in e-commerce, but can also work for Social Media interactions, online gaming or discussion boards. Based on calculated segments a marketer can prepare cross-sell, up-sell, retention and reactivation capampaigns. This deck provides a simple introduction to the RFM Segmentation methodology.
According to Gartner, Big Data will be the next “disruptive technology” and will transform customer relationship management industry.The possibilities that Big Data offers are endless but companies first need to invest in CRM software
Summary: The science of re-establishing growth: when, where and how, Mark Rob...IngvildFarstad
This presentation looked into what software companies should be tracking to understand when, where and how to re-establish growth. Mark Roberge shared his frameworks to quantitatively answer when, where, and how to scale in a scientific, data-driven approach
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...Heroes of CRM Conference
CrossEngage Co-Founder Dr. Markus Wübben and Echte Liebe Founder Prof. Dr. Mark Elsner present "Acquisition vs. Retention: Why it’s a Match".
As the platform economy grows, the CRM landscape changes, with traditional customer retention becoming much harder to achieve. The temptation is to focus heavily on acquisition rather than retention. As the pair demonstrate, retention should remain a top priority, however retention can now often be equated with re-acquisition.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Fight churn! Six initiatives to keep your customersIngvildFarstad
Churn can be measured in terms of ARR and # of customers and both are important to measure and track. Knowing your churn is important for forecasting, but the real value lies in understanding why customers choose to cancel their subscriptions. We have run several projects with our portfolio companies to understand the root causes of churn and improve the value proposition.
Deel Ia van driedelinge presentatie over wat bereikt is én wat nog bereikt moet worden om de wereldbevolking te kunnen blijven voeden, op een duurzame wijze zowel uit sociaal, ecologisch als economisch perspectief.
Comtrade System Integration - Digital Banking in Retail - Customer EngagementVladimir Ljubibratic
Digital transformation as a business strategy is enabling disruption at the industry level and how it is happening is one company at time. VeriTouch solution for Microsoft Dynamics 365 platform is allowing banking organizations to better engage customers, empower employees, optimize operations and transform their products.
Ricoh Customer Communication Management: invulling geven aan de big data-stra...Ricoh Nederland
Description: De rol van communicatie in het beïnvloeden van gedrag is de laatste jaren razendsnel veranderd. Mede dankzij de opkomst én de mogelijkheden van big data. We gaan van massacommunicatie naar massaal persoonlijk communiceren. Zowel op papier als digitaal en in de combinatie daarvan. Om dit te realiseren, is het goed inrichten van de IT-infrastructuur en van informatieprocessen cruciaal. Met Customer Communication Management van Ricoh kunnen organisaties invulling geven aan hun big data-strategie en zich richten op consistente, relevante en daarmee effectieve communicatie met de klant.
How to use LTV predictions in Marketing Campaigns?Addepto
In today’s customer-focused market, it is very important to know the customer lifetime value (LTV). LTV helps companies focus their business around the most “profitable” customers and predict customer lifetime value through the use of machine learning.
Read more more about LTV in marketing campaigns in this white paper. Learn how identify your most productive media channel using predicted LTV. Discover best practices approach to use LTV in marketing campaigns.
RFM Segmentation is the easiest and most frequently used form of database segmentation. It is based on three key metrics: Recency, Frequency and Monetary Value of customer activity. RFM is often used with transactional history in e-commerce, but can also work for Social Media interactions, online gaming or discussion boards. Based on calculated segments a marketer can prepare cross-sell, up-sell, retention and reactivation capampaigns. This deck provides a simple introduction to the RFM Segmentation methodology.
According to Gartner, Big Data will be the next “disruptive technology” and will transform customer relationship management industry.The possibilities that Big Data offers are endless but companies first need to invest in CRM software
Summary: The science of re-establishing growth: when, where and how, Mark Rob...IngvildFarstad
This presentation looked into what software companies should be tracking to understand when, where and how to re-establish growth. Mark Roberge shared his frameworks to quantitatively answer when, where, and how to scale in a scientific, data-driven approach
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...Heroes of CRM Conference
CrossEngage Co-Founder Dr. Markus Wübben and Echte Liebe Founder Prof. Dr. Mark Elsner present "Acquisition vs. Retention: Why it’s a Match".
As the platform economy grows, the CRM landscape changes, with traditional customer retention becoming much harder to achieve. The temptation is to focus heavily on acquisition rather than retention. As the pair demonstrate, retention should remain a top priority, however retention can now often be equated with re-acquisition.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Fight churn! Six initiatives to keep your customersIngvildFarstad
Churn can be measured in terms of ARR and # of customers and both are important to measure and track. Knowing your churn is important for forecasting, but the real value lies in understanding why customers choose to cancel their subscriptions. We have run several projects with our portfolio companies to understand the root causes of churn and improve the value proposition.
Deel Ia van driedelinge presentatie over wat bereikt is én wat nog bereikt moet worden om de wereldbevolking te kunnen blijven voeden, op een duurzame wijze zowel uit sociaal, ecologisch als economisch perspectief.
Another quick overview of Twitter, trying to explain with simple words what it is and why people and businesses can benefit using it in their day to day life.
Location Based Marketing & Engagement SolutionsRakesh Kakkar
We offer Brand and Marketing Alliances to reach 40 million + captive audience network across India.
Brand Stand Media offers Advertising, Engagement & Alliance solutions at platforms like McDonalds, Costa Coffee, Pizza Hut, Baskin Robbins, Time Zone, Archies Gallery & Airport Food Courts. We work for some of the most marketing savvy clients. Our key offering - largest captive audience pool for marketers, advertisers and sellers in India.
Location Based Marketing & Social Media Shane Lennon
A short overview given to some non-profit and small business folks on social media and the use of location based services in marketing to drive foot traffic.
Powering ABM with AI—Rollworks & People.aiRollWorks
The marketing landscape is constantly changing as traditional marketing strategies and technologies give way to increasingly innovative and effective ones. This is in part driven by the ever-growing need to target key customers in more efficient, effective, and measurable ways – driving revenue for businesses while decreasing acquisition costs.
That’s why we’re excited to have RollWorks’ (a division of AdRoll Group) VP of Marketing, Jennifer Toton, sit down with People.ai’s own CMO, Dayle Hall, two experts in ABM and AI respectively, to discuss current and emerging trends and strategies B2B marketers will implement in 2019.
What You’ll Learn
-How quality data will play an essential role in a successful B2B marketing strategy
-Specific ways marketers are leveraging AI to enhance their ABM strategies
-Why and how marketers are moving beyond basic attribution models
-How marketers are leveraging multi-channel prospect engagement
-And much more!
Using Data To Further Sales & Marketing Alignment - Radius at The Sales Devel...Tenbound
Using Data To Further Sales & Marketing Alignment - Radius at The Sales Development Conference 2017 September 21st, 2017 San Francisco tenbound.com/conference
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation.
Too often our strategies are mear tactics and driven by vendors and technology they would like to sell us.
This presentation is a 2 hr version of a 2.5 day class I put together for our clients and perspective clients.
Meeting Maker Marketing Campaigns: How to Connect Sales with AnyoneLaurie Beasley
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and President of the Direct Marketing Association of Northern California shows how you can connect sales with anyone by using meeting maker marketing campaigns. https://dmanc.org https://beasleydirect.com
Measuring the Effectiveness of B2B MarketingHileman Group
Measuring the business impact of digital marketing efforts continues to be one of the biggest struggles in B2B. Learning how to effectively measure these campaigns will help ensure the success of your team and organization. View this presentation to learn how to integrate data, measure ROI and more in order to improve your B2B marketing efforts.
8 Top Digital Marketing Metrics To TrackBMN Infotech
n the digital age, marketing is defined differently than it was in the past. It is no longer limited to light branding and nebulous awareness campaigns.
As part of our mission to help companies make the best software selection decisions. The goal was to answer some of the critical questions that companies should ask themselves before embarking on this business task.
9. What is the FlexPoint? Eliminate Experiment Invest
10. FlexPoint – The theory Moving a voter from one extreme to vote for the other party is almost impossible. The closer they are to the centre, the easer it is. Arrow’s Theory applies this to ALL product choices. .. And FlexPoint uses the Direct Marketing conversion rates to segment the market universe by profitability based on CURRENT results. The “Floating Voter” L R
11.
12. FlexPoint provides a clear focus on ROI Struggling Welfare Good prospects Bad prospects ££ Optimising the Budget ££ Targeting the Message The Total Market Corporate Chieftans Metropolitan Adventurers Wannabe Wealthy Comfortable Suburbanites Grey Perspectives
13. What is the FlexPoint? Eliminate Experiment Invest
16. Predicting Channels to Market FlexPoint Code = Relative Investment to Acquire 1= Low Investment 20 = High Investment Cross Tabulation Showing Number of Prospects in the Marketing Database FlexPoint Code For Direct Mail FlexPoint Code For OutBound TeleSales Only Respond to Mail Only Respond to TeleSales Always Respond Never Respond
17. Predicting Channels to Market FlexPoint Code = Relative Investment to Acquire 1= Low Investment 20 = High Investment Cross Tabulation Showing Number of Prospects in the Marketing Database FlexPoint Code For Direct Mail FlexPoint Code For OutBound TeleSales Only Respond to Mail Only Respond to TeleSales Always Respond Never Respond
18.
19. Before the Recession hit Employment…… Across vast swathes of the UK unemployment was below 2% in October 2008
20. 10% most recession prone by Postcode Sector By December it was creeping South and mirroring the bottom segment of the Recession-Proof Index Key
21. 20% most recession prone by Postcode Sector January saw more expansion, now drawing in the RPI segment 9 as well Key
22. 30% most recession prone by Postcode Sector The pattern repeats in February – parts of London are now affected as segment 8 sees rising unemployment Key
23. 40% most recession prone by Postcode Sector March sees yet more areas experiencing unemployment as segment 7 areas start to be affected Key
24. 50% most recession prone by Postcode Sector April’s figures show significant unemployment encroaching into RPI segment 6 Key
29. The 5 Touch Points that must occur only once in a marketing database Person Email Address Mobile Phone Address Landline Transactions Permissions Interests Sources
30.
31.
32. SCV aggregates multiple data sources – including CRM systems Analytics Fulfillment Website Call Centre Email Finance/admin Sales External Data
33. Automated System Process Data Flow CRM/SFA Database External Data Internal Systems Acquired Data A B C Outcome Mailings Validation Rules Rules Rules Rules Segmentation Cleanse & Enhance Match & De-dupe LOAD Dimensional Database Automated Reporting Automated Reporting Source Archive Automated Reporting Automated Reporting Counts & Analysis Campaign Management Marketing Communications Automated Reporting
34. Outline Project Roadmap Initial kick off, formation of project teams and creation of full project plan. Definition of reports required for build and database construction phase Build rules workshops, validation routines & associated meta data Load automation trials with selected data sources Full Database Build Modification of table structures Integration with email transmission & campaign response capture Reporting of build rule implications Example report sets for database build and file load Trial extracts and analysis Trial reports set = Project reviews 0 1 2 3 4 6 7 8 Week Number
We’ve all heard of the “floating voter” – the person who can be moved by the merest puff of wind. Ken Arrow took the ’60’s work on voter theory and applied to every choice – especially product choice – that we make. He found that you could model the amount of effort needed to move an individual from buying Ford to buying Vauxhall. But, in the ’70’s the computing power and the Direct Marketing knowledge necessary did not exist. Today both do. By using the response or non-response to direct marketing stimulii as “votes” and combining this with easily obtainable demographic variables, FlexPoint can create a “value segmentation” that allots both customers and prospects into groups that reflect the net value of the group vs. the net marketing cost required to achieve the sales within that group.
FlexPoint works in the way that the best salesmen do. The best salesmen KNOW what kind of customer it is easier to sell to, and what kind of customer they will struggle with. They work out key questions to ask that qualify out the poor prospects. FlexPoint, by using Nobel Prize-winning mathematics, does the same thing on the mass scale of a marketing database. It should NOT be confused with “propensity modelling” – this only gets you more customers that “look like” the ones you’ve got. FlexPoint goes further, it finds the people who “act like” the most responsive customers AND categorises on a sliding scale of almost infinite sensitivity.
Traditional segmentations are designed with a view to targeting messages – you wouldn’t say the same thing to a millionaire executive as to a struggling single mother. And the same is true in business – different industries have different issues. This is where propensity modelling fails. Because it only looks at who HAS bought it is, in fact, only showing the propensity of people to respond to the message. FlexPoint goes further and identifies within the segment the relative cost of getting a response – in other words it provides a horizontal filter.