SlideShare a Scribd company logo
Profiting & Utilizing
Location Based Marketing
Brandie Feuer
@VegasGalB
About Me
250 Restaurants
100 Bars
50 Nightclubs
30 Hotels
3
92% of Sales
Occur Offline
4
Simply put,
location changes
everything
-Matt Honan, Wired Magazine January 2009
5
Where is More Important
Than Who
Lots of Logos
Tempering the Flutter
96%
4%
1%
Don't Use Use Use Daily
Data from Pew Internet
3 Goals of
Location Based
Marketing
9
New Customer Visits
Data from Comscore
Promote via OOH
Integrate into Existing Programs
WOM Endorsements
Tie to Loyalty Programs
Increased Profits
88% Find
Location Based
Offers Valuable
16
Check-In Incentives
9,034 Check-Ins
Real Time is the
New Ordinary
19
Brandie Feuer
@VegasGalB | brandie@lvima.com

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