Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Senior Manager, CSS Global Marketing
Industry
Advertising / Marketing / PR
Website
http://www.iknowtion.com
About
15 years of experience - marketing agency, client-side, BtoB, and BtoC environments - creating innovative marketing programs and impactful communications that ensure lasting relationships with customers and increased revenue for clients
HIGHLIGHTS
o Establish Marcom strategy and messaging structure for iKnowtion brand across all channels, raising awareness and generating demand
o Institute thought leadership forums for executive team and directors via blogs, speaking engagements, and events – created marketing analytics conference and secure speaking positions for national conferences
o Oversee budgets, allocate resources, manage vendors, and negotiate contracts for day-to-day opera...
Tags
customer insights
customer experience
voice of the customer
big data
omnichannel
integrated marketing
omnichannel marketing
analytics
voc
See more
Presentations
(2)Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Senior Manager, CSS Global Marketing
Industry
Advertising / Marketing / PR
Website
http://www.iknowtion.com
About
15 years of experience - marketing agency, client-side, BtoB, and BtoC environments - creating innovative marketing programs and impactful communications that ensure lasting relationships with customers and increased revenue for clients
HIGHLIGHTS
o Establish Marcom strategy and messaging structure for iKnowtion brand across all channels, raising awareness and generating demand
o Institute thought leadership forums for executive team and directors via blogs, speaking engagements, and events – created marketing analytics conference and secure speaking positions for national conferences
o Oversee budgets, allocate resources, manage vendors, and negotiate contracts for day-to-day opera...
Tags
customer insights
customer experience
voice of the customer
big data
omnichannel
integrated marketing
omnichannel marketing
analytics
voc
See more