Working together to develop relationships with audiences and stakeholderscollectionsaustralia
Manchester Art Gallery's Kim Gowland and Jane Wilcox presented a paper on identifying and building audiences at the recent Museums Australia conference in Newcastle last month. The presentation titled outlines how the gallery worked with the UK government and the North West Museum Hub to attract under represented audiences. For more, go to www.collectionsaustralia.net/publisher/outreach
Running events to promote or create work - Peter Fraser , Director at Insight Education & Tiresias Media.
www.eastlondondesignshow.co.uk
Part of Enterprise Week 2010
Using Fundraising Data to Increase GivingWest Muse
Presenter(s):
Sarah Kimmerle, Individual Giving Manager, Oakland Museum of California
Jen Villafane, Project Assistant, Fine Arts Museums of San Francisco
Moderator:
Eowyn Bates, Vice President of Institutional Advancement, San Diego Natural History Museum
Data mining and management are essential implements in your fundraising toolbox that enable you to focus, refocus, and strategize. Most museums use a development database to track donations and other basic information, but what else can you add to develop a better understanding of the participation and passions of your constituents? How can you use this knowledge to increase giving and engagement? This is an introductory session on managing and utilizing development data for museums of all sizes. #NutsAndBolts
CAST 2014 Presentation: How to Plan a miniCastTim Holt
Slides from the CAST 2014 Presentation: How to Plan a MiniCAST. Walks you through the process of doing a conference (not just a miniCAST). There is one simple secret: Dedicated volunteers!
Working together to develop relationships with audiences and stakeholderscollectionsaustralia
Manchester Art Gallery's Kim Gowland and Jane Wilcox presented a paper on identifying and building audiences at the recent Museums Australia conference in Newcastle last month. The presentation titled outlines how the gallery worked with the UK government and the North West Museum Hub to attract under represented audiences. For more, go to www.collectionsaustralia.net/publisher/outreach
Running events to promote or create work - Peter Fraser , Director at Insight Education & Tiresias Media.
www.eastlondondesignshow.co.uk
Part of Enterprise Week 2010
Using Fundraising Data to Increase GivingWest Muse
Presenter(s):
Sarah Kimmerle, Individual Giving Manager, Oakland Museum of California
Jen Villafane, Project Assistant, Fine Arts Museums of San Francisco
Moderator:
Eowyn Bates, Vice President of Institutional Advancement, San Diego Natural History Museum
Data mining and management are essential implements in your fundraising toolbox that enable you to focus, refocus, and strategize. Most museums use a development database to track donations and other basic information, but what else can you add to develop a better understanding of the participation and passions of your constituents? How can you use this knowledge to increase giving and engagement? This is an introductory session on managing and utilizing development data for museums of all sizes. #NutsAndBolts
CAST 2014 Presentation: How to Plan a miniCastTim Holt
Slides from the CAST 2014 Presentation: How to Plan a MiniCAST. Walks you through the process of doing a conference (not just a miniCAST). There is one simple secret: Dedicated volunteers!
How does your museum compare within your city, in your region or throughout the nation? An overview of the latest findings, results and tools from The Audience Agency’s Visitor Finder programme that is answering the difficult questions facing the sector. What has it discovered and, more importantly, how can it help you?
Cimeon Ellerton, Head of Programmes, The Audience Agency
The Collections Trust seminars are a one-day interactive workshop for people working in collections management.
They will look at the changing needs and expectations of museum audiences and how collections management practice and digital technology can help meet them. The workshop will cover:
• Being an effective advocate for the wider impact of collections management
• Using collections management to help your museum improve its services and its sustainability
• The relationship between Museum Accreditation and SPECTRUM as the standard for collections management
• How to develop a strategic approach to your collections and digital work
• How to ensure that your internal policies, procedures and systems are fit for the future
Congressi associativi: quanto contano gli incentivi nella scelta della destinazione
Speaker:
Florian Locatelli, CEO European Society for Regional Anaesthesia & Pain Therapy (ESRA)
Martina Querforth, Project manager ETA-Florence
Modera: Enrico Zuffi, Director EZ Associates Geneva
Segmentation tools used in the UK - Vishalakshi Roy | congres podiumkunsten ...Promotie Podiumkunsten
This workshop involved looking at various methods of approaching segmentation of audiences and examine some of the existing models popular in the UK. It will provide participants with an opportunity to discuss current approaches used in their organisation and share ideas with a view to enhance their approach.
www.congrespodiumkunsten.nl
Audience Development for Jazz: 7 Steps to HeavenFanny G. Martin
This presentation on Audience Development for Jazz was prepared for a network of voluntary jazz promoters based in the north of England. It covers: audience development key principles; understanding the audience journey; and creating one's own audience development plan.
Arts Council England Environmental Reporting - Communicating SuccessJulie's Bicycle
A reminder of the environmental reporting requirements including how to add new data to the IG Tools, plus a special focus on : Top tips on what you should be sharing with your stakeholders and how to do so effectively.
The first of The Audience Agency's nationwide Insight Events took place in London in December 2015.
With over 21 million transactions and 125,000 surveys, The Audience Agency’s Audience Finder is the largest cultural dataset in the world. But what does it tell us about our audiences?
This event for cultural organisations, large and small, publicly funded and West End, delved deeper into the behaviour of London audiences focusing on the key segments: Metroculturals and Kaleidoscope Creativity. Using data gathered from across London’s arts organisations and museums, we took a detailed look at frequency, lower attendance and digital engagement.
Audiences in London are busy: in and out of museums, going to their local arts centre, travelling to the West End and more. The more we know about what people are doing and what decisions they are making, the more we can increase the return on our investment of effort. Download a copy of the presentation below to find out more. Download
This is a presentation from Cimeon Ellerton, Head of Programmes at The Audience Agency, delivered at Nordic Grammy Award Conference in Oslo on 29 January 2015.
Cimeon Ellerton, Head of Programme at The Audience Agency, and Eva Kabzinska, Data Scientist at The Audience Agency, joined Claire Round, Director of Marketing and Brand at the ENO, delivered the keynote 'Data Science: towards a 360° degree view of audiences' at the AMA Digital Marketing Day on 8 December 2015.
The keynote shared the success and outcomes of Arts Data Impact, a Big Data initiative supported by the Digital R&D Fund for the Arts, which embedded data scientists into three of the UK's largest arts organisations - the National Theatre, English National Opera (ENO) and the Barbican.
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Similar to Visitor Finder London Cluster Presentation
How does your museum compare within your city, in your region or throughout the nation? An overview of the latest findings, results and tools from The Audience Agency’s Visitor Finder programme that is answering the difficult questions facing the sector. What has it discovered and, more importantly, how can it help you?
Cimeon Ellerton, Head of Programmes, The Audience Agency
The Collections Trust seminars are a one-day interactive workshop for people working in collections management.
They will look at the changing needs and expectations of museum audiences and how collections management practice and digital technology can help meet them. The workshop will cover:
• Being an effective advocate for the wider impact of collections management
• Using collections management to help your museum improve its services and its sustainability
• The relationship between Museum Accreditation and SPECTRUM as the standard for collections management
• How to develop a strategic approach to your collections and digital work
• How to ensure that your internal policies, procedures and systems are fit for the future
Congressi associativi: quanto contano gli incentivi nella scelta della destinazione
Speaker:
Florian Locatelli, CEO European Society for Regional Anaesthesia & Pain Therapy (ESRA)
Martina Querforth, Project manager ETA-Florence
Modera: Enrico Zuffi, Director EZ Associates Geneva
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This workshop involved looking at various methods of approaching segmentation of audiences and examine some of the existing models popular in the UK. It will provide participants with an opportunity to discuss current approaches used in their organisation and share ideas with a view to enhance their approach.
www.congrespodiumkunsten.nl
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This presentation on Audience Development for Jazz was prepared for a network of voluntary jazz promoters based in the north of England. It covers: audience development key principles; understanding the audience journey; and creating one's own audience development plan.
Arts Council England Environmental Reporting - Communicating SuccessJulie's Bicycle
A reminder of the environmental reporting requirements including how to add new data to the IG Tools, plus a special focus on : Top tips on what you should be sharing with your stakeholders and how to do so effectively.
The first of The Audience Agency's nationwide Insight Events took place in London in December 2015.
With over 21 million transactions and 125,000 surveys, The Audience Agency’s Audience Finder is the largest cultural dataset in the world. But what does it tell us about our audiences?
This event for cultural organisations, large and small, publicly funded and West End, delved deeper into the behaviour of London audiences focusing on the key segments: Metroculturals and Kaleidoscope Creativity. Using data gathered from across London’s arts organisations and museums, we took a detailed look at frequency, lower attendance and digital engagement.
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This is a presentation from Cimeon Ellerton, Head of Programmes at The Audience Agency, delivered at Nordic Grammy Award Conference in Oslo on 29 January 2015.
Cimeon Ellerton, Head of Programme at The Audience Agency, and Eva Kabzinska, Data Scientist at The Audience Agency, joined Claire Round, Director of Marketing and Brand at the ENO, delivered the keynote 'Data Science: towards a 360° degree view of audiences' at the AMA Digital Marketing Day on 8 December 2015.
The keynote shared the success and outcomes of Arts Data Impact, a Big Data initiative supported by the Digital R&D Fund for the Arts, which embedded data scientists into three of the UK's largest arts organisations - the National Theatre, English National Opera (ENO) and the Barbican.
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2. What we’re going to cover
•Introductions
•Introduction to The Audience Agency
•Visitor Finder
•What you get and how it works
•Key issues for London Museums
•Next steps
5. The Audience Agency
•Independent not for profit agency
•Covering England and Wales plus frequent international work
•Supporting the cultural sector to understand and grow their audiences
•Services include audience research, community engagement, marketing consultancy, evaluation
•London and Manchester offices plus regional teams
•ACE commission –Audience Finder
•Visitor Finder is the museums strand of Audience Finder
6. Visitor Finder
•Pilot project in London 2013
•Nine museums
•Standard audience survey
•What we learnt
•Keep it focused
•Most valuable for individual museums rather than strategic overview
•Support in using and applying important
8. Visitor Finder -nationally
Insights and practical advice to help museums develop their visitors through collecting, understanding and using data
9. How it works –three elements
Data-collection Analysis
Reporting
FRAMEWORK
primary research
HOW-TO RESOURCES
Guidance Workshops Facilitation
Application tools
SEGMENTATION
Audience Spectrum
On-line hub
10. How it works -clusters
West Midlands 1
West Midlands 2
Cambridge
London
Cornwall
W Yorks
Portsmouth
Manchester
Audience Finder
Audience Finder
11. The three elements: primary research
•Face to face research of museum visitors
•Assisted self completion surveys
•Paper surveys or tablets (provided)
•Full training provided
•Input data to your SNAP account (if using tablets this happens automatically)
•Ongoing access to your individual results via www.audiencefinder.org (compulsory questions)
•Cluster report
PRIMARY RESEARCH FRAMEWORK
12. Primary research questionnaire
Compulsory questions
All Audience/Visitor Finder participants
Optionalquestions
What is important to your cluster
Age
Gender
Ethnic origin
Disability
Postcode
Frequency of attendance
Could be…..
Increasing visit frequency
Maximising cultural tourism
Improving our marketing
Understanding how people are using digital to engage
Whatdo you need to know –as a group?
Max 2/3 themes
13. The nuts and bolts
•Target sample size -380 surveys between now and end March 2015
•Quality of data important –try to avoid bias
•Only certain types of visitors
•Only certain days of the week
•Questionnaires left on a desk
•Training provided for your staff/volunteers
14. How to resources
•Your facilitator –Sarah then London Manager
•Create your cluster reports
•Explore the implications
•Help you apply
•www.audiencefinder.org
•Audience Development Planner
•Case studies, articles, data, reports
•Workshops
•Digital engagement
•Cultural Tourism
•Audience Spectrum
RESOURCES
18. Segmentation: Audience Spectrum
•Population profiling tool
•Splits population into ten groups based on how they engage with arts and heritage
•Uses postcodes
•Can help you understand existing and find new visitors
SEGMENTATION
19. What it costs
•£275 (plus VAT) per museum for 12 months from sign up
•Includes:
•Standardised survey
•Analysis of your data
•On-line ‘live’ benchmark
•Detailed cluster report
•On-line resources
•Four workshops
20. What are the issues for London museums?
•What do you need to know about your visitors to help you reach more people and deepen engagement amongst existing visitors
•Other Visitor Finder clusters
•Understanding cultural tourists
•Understanding use of digital
•Spend in the area
•Satisfaction and motivations
21. Possible themes
•Understanding cross over with other museums
•Understanding more about families
•Understanding attitudes towards giving
•How effective are our communications
•How are visitors using digital
•What motivates visitors
•How do they rate the quality of their visit
22. Next steps
1.Complete sign up survey
2.Agree your cluster objectives
3.Agree your research questions
4.Sign off your activity plan (including confidentiality agreement)
5.Fieldworker training
6.Fieldwork
7.Reports and workshops
