KPI is an in-home healthcare agency experiencing high demand for services but low supply of staff. To address this, Badger Consultants proposes conducting a job analysis, creating a patient survey, and updating job descriptions. The objectives are to get client feedback to improve services, clarify roles to attract more applicants, and ensure positions are accurately described. This will help KPI enhance customer service, improve its website and organizational structure, and hire the right number of qualified people.