Mark Edwoods has over 30 years of experience in marketing and advertising. He has held positions such as National Marketing Manager, Marketing Manager, and Account Manager. He has worked with many large companies in South Africa and abroad. Edwoods has expertise in developing marketing strategies, branding, advertising, and client management.

1. CURRICULUM VITAE OF MARK EDWOODS
PERSONAL PARTICULARS
NAME : Edwoods, Mark Hilton Parkinson
CONTACT NUMBERS : 084 979 2949/ mhpedwoods@gmail.com
ID NUMBER : 6204205923081
OWN TRANSPORT : Yes
LANGUAGES : English
AVAILABILITY : Immediate
:
EDUCATION AND TRAINING
EDUCATION : 1979: Matric
Churchill Boys' High Harare
Subjects:
English Literature, English, Mathematics,
Physics and Chemistry, Principles of
Accounts
TERTIARY EDUCATION : Damelin College:
IMM Marketing Diploma
IMM Advertising Diploma (Top Student)
COMPUTER LITERACY : MS Word
MS Excel
MS Internet
MS Outlook
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2. CAREER HISTORY
Company Name : Mark Edwoods
Digital consultant & writer
Period : Dec-2004 to current
Most recent clients have included; Telkom | Business Connexion, South
African Airways, Fidelity Security, Blackwood Power, Medscheme Medical
Aid.
Company Name : THE CITIZEN
Position Held : Marketing Manager
Employment Period : Feb-2003 to Nov-2004
Reason for leaving : Contract completed
Duties:
• Preparing a new brand and marketing strategy for the newspaper
• Commissioned an in-depth AMPS analysis and thereafter a qualitative
research project
• With both the quantitative and qualitative data and together with key
individuals at the newspaper, prepared a detailed recommendation as
a way forward for the newspaper
Company Name : CHECKERS HYPERAMA
Position Held : National Marketing Manager
Employment Period : Nov-2001 to Nov-2002
Reason for leaving : Re-structuring after MD resigned
Duties:
• Reported directly to the Managing Director
• One of a five member executive management team
• Responsible for the development and implementation of the
company’s marketing and brand management strategies including:
• Store design and décor
• Merchandising
• Advertising and promotions
• Corporate responsibility programmes
• Advertising, Display, Store Design and Development
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3. Company Name : ERIC EDWOODS (PVT LTD)/GREEN
MARKETING
Position Held : Owner/Manager
Employment Period : Oct-1996 to Sep-2001
Reason for leaving : Emigrated to South Africa
Duties:
• Managed:
• Grocery warehousing
• Marketing/Sales
• Merchandising
• Third party distribution and marketing
• Marketing of own brand (Loerie)
• Managed 20 staff members
• Dealt with all the major retailers, hotels and restaurants
• Serviced the local retail and catering market and imported and
exported within the region
• Assisted in running a client's organic herb-and-spice farm and food
manufacturing business
Company Name : TRUWORTHS (PTY) LTD
Position Held : CRM & Advertising Manager
Employment Period : Sept-1990 to Aug-1996
Reason for leaving : Emigrated to Zimbabwe
Duties:
• CRM Manager reporting to the Marketing Director
• Responsible for the marketing of the Truworths account facility:
• The development of marketing strategies, advertising,
promotional and direct response plans
• Budget setting and control
• Implementation of above strategies and plans through the use of
direct mail, in-store promotions, staff incentive schemes and
above-the-line advertising
• Launch and presentation of these to both head office and
divisional/area and stores management countrywide via road
shows
• Advertising Co-ordination and Brand Manager:
• Develop and implement the advertising and brand strategies for
the four Truworths brands, viz. Truworths, Truworths Man,
Daniel Hechter and Truworths LTD
• Managed the in-house advertising department comprising of
twelve staff members
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4. Company Name : SONNENBURG MURPHY LEO
BURNETT ADVERTISING
Position Held : Account Manager
Employment Period : Aug-1988 to Jul-1990
Reason for leaving : Moved to Cape Town
Duties:
• Reporting to Chairman and vice Chairman
• Clients:
• Jet Stores
• Liberty Life
• Revlon Cosmetics
• I was employed by the agency to bed down a new retail clothing
account (Jet Stores) they had just acquired
• Set up all necessary internal systems in order to manage the Jet
Stores account
• Took over the management of two further accounts (Liberty Life
Insurance and Revlon Cosmetics and Toiletries
Company Name : MCCANN
Position Held : Account Manager
Employment Period : Feb-1986 to Jul-1988
Reason for leaving : Head-hunted by SMLB Advertising
Duties:
• Reported to the Account Director
• Clients:
• Hyperama, Liquor Town, Ellerines, Radio 702, Sasol Fuels,
Hewlett Packard
• Day-to-day management of Hyperama account
• Involved in the development of advertising strategies, brand
development and print negotiations
Company Name : GREY PHILIPS BUNTON MUNDEL
& BLAKE
Position Held : Account Executive
Employment Period : Aug-1985 to Jan-1986
Reason for leaving : Retrenched
Duties:
• Reporting to the Account Director
• Clients:
• Carlton Paper, Beecham, Wimpy Restaurants, S A Eagle
Insurance, Anglo Alpha
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5. • Assisting the Account Director in the day-to-day running of the
accounts and in the development of advertising, promotional and
brand strategies
Company Name : YOUNG & RUBICAM HEDLEY BYRNE
Position Held : Production Manager & Account
Executive
Employment Period : Jan-1982 to Jul-1985
Reason for leaving : Head-hunted by GPBM&B
Duties:
• Reporting to the General Manager
• Responsible for print production buying and day-to-day management
of the Pick ‘n Pay account
Company Name : HARRISON COWLEY ADVERTISING
UK
Position Held : Production Controller
Employment Period : Jan-1980 to Dec-1981
Reason for leaving : Emigrated to South Africa
Duties:
• Responsible for print production
Company Name : ERIC EDWOODS ADVERTISING
(PVT) LTD
Position Held : Advertising Trainee
Employment Period : Jun-1979 to Dec-1979
Reason for leaving : Emigrated to UK
Duties:
• Spent periods in all departments within the agency in addition to
periods at print reproduction houses, sound recording studios and
radio stations
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6. • Assisting the Account Director in the day-to-day running of the
accounts and in the development of advertising, promotional and
brand strategies
Company Name : YOUNG & RUBICAM HEDLEY BYRNE
Position Held : Production Manager & Account
Executive
Employment Period : Jan-1982 to Jul-1985
Reason for leaving : Head-hunted by GPBM&B
Duties:
• Reporting to the General Manager
• Responsible for print production buying and day-to-day management
of the Pick ‘n Pay account
Company Name : HARRISON COWLEY ADVERTISING
UK
Position Held : Production Controller
Employment Period : Jan-1980 to Dec-1981
Reason for leaving : Emigrated to South Africa
Duties:
• Responsible for print production
Company Name : ERIC EDWOODS ADVERTISING
(PVT) LTD
Position Held : Advertising Trainee
Employment Period : Jun-1979 to Dec-1979
Reason for leaving : Emigrated to UK
Duties:
• Spent periods in all departments within the agency in addition to
periods at print reproduction houses, sound recording studios and
radio stations
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