Star Light Hotel has been a trusted brand in the hospitality industry located near Kolatali beach point in Cox’s Bazar, the largest unbroken sandy beach in the world (120km). The owner, Mr. Tasfiqul Islam, established this hotel in 2011 with the intention of providing quality hospitality services within this geographical location. Star Light Hotel Today is the perfect place for leisure, especially for honeymoons, families, and corporate programs. The Star Light Hotel promises an unforgettable experience for its guests. (Highlight this sentence) The vision of Star Light is to contribute to the Bangladeshi tourism sector to enrich its own culture, values, and top-notch hospitality. Our goal is to ensure a comfortable and elegant stay for the guests with transcendent service and current technological comforts. Star Light offers services such as renting rooms, houses, or other lodging accommodations for a fee, including all services offered at the hotel, including, but not limited to, business center services, massage services, swimming pool fees, laundry services, etc. In addition, Star Light has a loyalty program that rewards guests with exclusive perks and discounts for future stays. They also have partnerships with local attractions and restaurants to offer guests special deals and packages during their stay.

1. ByTheRaisingStar
Managerial Presentation
On A Hypothetical Hotel
Named Star Light Hotel

2. Section 1: Introduction of the
Organization
Background:
Theowner,Mr.’X’,establishedthishotelin2011withtheintentionofprovidingqualityhospitality
serviceswithinitsgeographicallocation,KolatoliBeach,Cox’sBazar.
ThevisionofStarLightistocontributetotheBangladeshitourismsectortoenrichits
ownculture,values,andtop-notchhospitality.Ourgoalistoensureacomfortableand
elegantstayfortheguestswithtranscendentserviceandcurrenttechnological
comforts.

3. Product/Service Description
Star Light Hotel offers services such as :
 Rentingrooms,houses,orotherlodgingaccommodationsforafee.
 Includingallservicesofferedatanyhotel
 Businesscenterservices,massageservices,swimmingpool,laundryservices

4. Star Light Hotel uses two kinds of
resources:
physical resources
o Financial
o Human
o Technological
marketing resources
o Knowledge
o Informationtechnology
o Reputation
o Brands

5. Business Environment
(External and Internal)
 TheETZwillattractmoretouriststothearea,increasingthedemandforaccommodationand
servicesprovidedbyStarLightHotel.
 Cox'sBazarisprimarilyseasonal.
 The120-kilometer-long, largestuninterruptedsandbeachintheworldandCox'sBazar'sreputation
fornaturalbeautymakeitthetourismhubof Bangladesh.

6. Organization's efforts with corporate social
responsibilities
 Marketplace - Responsibilitytoour guests, suppliersandpartners asahotelcompany.
 Workplace - Commitmentto whatweregardasour mostvaluableresource: our
employees.
 Environment - Doingallwecantoreduceourimpact ontheenvironment.
 Community - Ensuringthat eachofour hotelsisanactivepartnerin the communities
inwhichtheyoperate.

7. Section2: Planning
 What Is The Mission of The Organization?
Mission statementsdescribeanorganization's reasonforexistence.
 Define and assess the organizations goals
Strategic Goals
• Increaserevenueby30%inthenextfiveyears
• Increasecustomersatisfaction byfivepoints inthefiveyear
Tactical Goals
• Increasereservation feeby10% innext2years
• Offerrewardsto loyalguests
Operational Goals
• Establishasmooth bookingprocess
• Providediscounts, freebies,andcomplementaryservice

8. Specify the different
types of plans
Strategic Plans:
• Offerroomupgradespre-arrival
• ProvideMeetingroomsandconferencerooms
Tactical Plans:
• Makefoodandbeveragedealspop.
• Motivateandcontrolemployees.
• Renovatetechnology.
Operational Plans:
• Ensurecleanliness
• Increaseprebookingviaonline
• Provideguidefortour

9. the Internal and External Analysis (SWOT Analysis)
S.W.O.T. Star Light Hotel
Strength - Strong character (building, interior, location)
Weakness - Dependency on tourist season
Opportunities - Online booking
Threats - Pandemic

10. How The Firm Is Organized:
Ahotelorganizationalstructureisaplanthatdefinesthe
rolesandresponsibilitiesofdifferent departments andstaffin
ahotel.Ithelpstocreateorderandefficiencyinhotel
operationsandservicedelivery.
Section3:Organizing

11. The Formal Structure & The Chain
of Command:
General
Manager
Rooms
Division
Personnel Accounts Marketing Engineering
Food &
Beverage
Assistant
Manager

12. Star Light Hotel Is
Centralized and
Here’s Why:
 Faster and more
consistent decision-
making
 Better control and
coordination of
activities
 Lower operational costs
and duplication of
resources
 Easier implementation of
group-wide policies and
standards

13. What is the leadership
style?
TheStarLightHotelfollowsthedemocratic
leadershipstyle.
Section4: Leading & Motivating

14.  Who are the organization's
heroes?
 TheStarLightHotelHeroesareapaneloftrustedexpertswhosharetheirexperienceand
knowledgewiththewiderhotelindustrywiththeaimofeducatingandempoweringtheir
peers.
For example: frontline staff, desk agents, housekeeping, maintenance personnel, food
andbeverage personnel andothers.

15. Describe the motivational
environment.
A motivational environment is a workplace that encourages and
motivates employees to perform to the best of their
abilities.
Employeesarerewardedfortheirhardworkandachievements.
Employeesaregivenopportunitiestolearnnewskillsandtalenewchanges.

16. Section5:Controlling
Strategic Structural Operational Financial
• Safetyissue
• DemandsofGen-Z
• AnalyzeThe
Customers
• TechforBooking
• GeneralMangers
• DepartmentManager
• Operationsstaff
• UsinglatestTech
• Stock
Management
• Supplier
Management
• UniformedSystemof
accounts
• RevenueGathering
• Investment
Possibilities
Types Of Control :

17. Financial
Control
Most Important financial Control is
the budgeting Department.
 Financial Budget
 Cash Flow
 Cash Budget
 Capital Expense
Budget
 Operating Budget
 Profit & Revenue
Budget

18. Section6: Conclusion
Why Is It Crucial To Have A Proper
Report?
Amanagerialreportreflects onhowtheorganizationis
performing.Throughthisonecandecideonhowthefuturesteps
shouldbetakenandwhatneedstobechanged.

19. Talking About Everything Which
Connects the whole Hotel
Organization:
Talkingaboutthebackgroundoftheorganization,Description ofService
provided,Management hierarchy, Planning,LeadingandControlling.

20. Recommendation For The Hotel
Thelocation/placementhashelpedalotand needtobe
utilizedmorethroughmarketing.OtherStepscanbe
takensuchas:
Takingnecessary Steps andforeseeing the possible obstacles
Staff improvement
Monitor allthe managerswhether they areperforming theirduty

21. The End
Thank You For Your Time &
Attention