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Spa Enterprise Business Awards (SEBA) 2013
Celebrating Business Talent in Droitwich Spa
Sponsorship Proposal
March 2013
Join the search for our
SEBA STARS of 2013
Mission Statement
The Spa Enterprise Business Awards (SEBA 2013) is a business enterprise competition in
Droitwich Spa to celebrate the business talent in the area which will encourage
entrepreneurship and boost economic growth by bringing together established businesses
and business start-ups thus developing a thriving business community.
Project Objectives
This business competition will:
1. provide an avenue to celebrate and reward the local business talent
2. bring together and further develop a strong business community in Droitwich Spa
3. identify winners and runners up for each competition category who will be rewarded
with prizes to help develop their businesses and reward hard working business people
4. provide a unique networking opportunity for sponsors and stakeholders
SEBA’s mission & objectives
"There comes a time in the life of an entrepreneur when one has
to start giving back to society. In a way it's almost like repaying a
debt to society whose members bought the products and
services in the first place and thus created the wealth."
Sir Stelios Haji-Ioannou - founder of easyJet.
SEBA’s inspiration
From the experience of our
Project Director, Jacqui Morley, who,
following redundancy early in 2012,
started her business as a
freelance Project Manager. In the
face of the challenging economic climate, she
had the vision to bring the established business community
together to reward and mentor emerging business talent.
2013 sees this inaugural year of this exciting new business awards for
Droitwich Spa run by businesses, for businesses. The competition
incorporates a new way of combining bringing together established
businesses, encouraging new business start-ups and incorporating a
fresh approach to B2B networking.
We are passionate that our competition entrants should not be the only
winners in this project. All our sponsors, stakeholders, judges and
members of the SEBA project team will have opportunities to raise their
company profiles by having their companies highly promoted on our
advertising and PR material together with their logos and contact
information on our website and Facebook, together with extensive
networking opportunities with like-minded businesses.
SEBA 2013 is therefore the perfect medium for building brand-awareness
and to be seen as being a key part of the Droitwich Spa business
community. The PR launch and awards networking night
along with other events through the year are expected to
provide fantastic opportunity for promotion by local media
including radio and television, dedicated website and
social media.
Celebrating and Rewarding Business
Competition Categories & Criteria
SEBA’s project team and judging panel of experts have carefully set the
criteria for the 3 competition categories which are designed to be as
inclusive as possible:
 Business Innovation of the Year - Awarded to the business that can
demonstrate how an innovation or change to its business model has
delivered tangible success. Entry fee £50
 Entrepreneur of the Year - An individual who has demonstrated
business success in their business since April 2010. Entry fee £50
 New Enterprise Excellence - This category is designed for new business
start-ups (which have commenced since April 2010) which can
demonstrate a high level of success. Discounted entry fee only £25
Entry is via an application form which can be downloaded from the SEBA
website. Only companies and organisations who are based in the
Droitwich Spa Local Strategic Partnership Area are eligible to enter.
These areas include: Crowle, Cutnall Green, Dodderhill, Doverdale, Droitwich Spa,
Elmbridge, Elmley Lovett, Hadzor, Hampton Lovett, Hanbury, Hartlebury, Himbleton,
Hindlip, Huddington, Martin Hussingtree, North Claines, Oddingley, Ombersley,
Salwarpe, Stock and Bradley, Tibberton, Upton Warren, Westwood and Wychbold
Why get involved with SEBA?
 Brand association in this new and innovative business competition
 Attendance at each event with display and networking opportunities
 Promotion of association and endorsement of sponsors products and services
and use in advertising and promotional campaigns
 Opportunities to run sales incentives, build customer databases and run
competitions.
 Be part of this business competition model at an early stage and which, it is
planned, will be rolled out to other areas and regions to the West Midlands
and beyond.
Media Statistics and Planned Reach
 BBC business journalists – Steph McGovern (BBC Breakfast), Evan Davis
(presenter of Dragons’ Den), Micky Clark (Radio 5 Live and Radio 4),
Andrew Verity (Radio 5 Live), Joanne Malin (BBC Midlands Today
and BBC WM Radio), Patrick Burns (BBC Midlands Politics Show)
 Key business leaders and influencers - Lord Digby Jones
Publication Readership /
Audience
Publication / Station Readership /
Audience
Droitwich Advertiser 78,000 weekly Worcester News 60,000 daily
BBC Hereford & Worcester 94,000 Worcestershire Life 5,000
Wychavon Magazine Every household
in Wychavon
Anticipated Media Activity
21%
21%
21%
8%
21%
8%
Networking On event Website
Radio & TV Social Media Print
SEBA Media Coverage so far……
1st March 2013
Business pages p24
14th March 2013
Business pages p68
13th March 2013 - Website
28th March 2013 p11
SEBA’s sponsors and stakeholders
These are some of the organisations and businesses who are already
supporting the project……via one of the following methods:
1. their product or service has been offered as a prize to one of our
competition category winners or runners up,
2. sponsoring an element of the competition logistics.
3. grant funding
SEBA Endorsements
SEBA is receiving endorsements from key influencers and business people who
will also be attending various key events throughout the year……
Peter Luff MP
MP for Mid-Worcestershire
Keynote speaker at
PR Launch 19th April 2013
Neil Westwood
Magic Whiteboard
Successfully won investment
from the popular BBC series
Dragons’ Den in 2008
SEBA Celebrity Judge and
keynote speaker at
PR Launch 19th April 2013
Nathan Littleton
Future Visions
Won Institute of Directors Young
Entrepreneur Award in 2006
Keynote speaker at
Awards Networking Evening
25th November 2013
SEBA Events 2013
PR Launch
19th April 2013 11am to 1pm at
at St Andrews Town Hotel, Droitwich
with keynote speakers Peter Luff MP and
Neil Westwood, of Magic Whiteboard who
won investment in Dragons’ Den in 2008
Awards Networking Event
25th November 2013 (evening)
at St Andrews Town Hotel, Droitwich
with keynote speaker
Nathan Littleton of Future Visions
who won the Institute of Director Young
Entrepreneur Award in 2006
We will also take advantage of other
PR and networking occasions as
opportunities arise
Branding
Maximising Sponsors’ presence
The business competition is a positive way to bring the Droitwich Spa business
community together and provides a unique way for sponsors to develop brand
awareness and association with the project.
Opportunities for increasing sponsors brand awareness by featuring their logo
and/or company/organisation name include:
1. Website
2. Promotional material
3. Stand at networking and PR events throughout the year
4. Name incorporated into a competition category title e.g. New Business
Start-up sponsored by ABC Ltd
5. On the winners podium or backdrop at PR and networking events
Sponsorship Menu Options
Bronze Silver Gold
Product/Service
Prize donation
value up to £200
Product/Service
Prize donation
value £200 +
£500 £1000
Sponsor list on Website    
Facebook    
Stand at all events
(incl max 2 representatives)    
Advertisement on website    
Higher prominence of logo
on website etc
  
Podium / stage backdrop  
Company name incl in
category

runners up

winners
Free entry for 4 guests at
award networking event

Free entry for 8 guests at
award networking event

Incorporate logo into SEBA
logo

Exclusive title rights 
Other sponsorship packages are available at a small investment level, please contact us to discuss options available.
SEBA’s Project Team and Judging Panel
Jacqui Morley
SEBA Project Director
Neil Westwood
Magic Whiteboard
Project Team
Graham Beale - Councillor, Droitwich District Council
Bob Brookes - General Manager, Greenbox
Mary Collin - Owner, Best of Droitwich
Martin Driscoll - Martin Driscoll Design
Jacqui Morley - Spa Business Projects
Keith Westray - Droitwich Business Forum
Angie Wilkes - Kanzi Marketing
Janet Yates - Droitwich Spa Area Partnership Manager
Judging Panel
Bob Brookes - General Manager, Greenbox
Jane Dobson - Economic Development Officer,
Wychavon District Council
Martin Driscoll - Martin Driscoll Design
Andy Gwynn - Owner, Best of Droitwich
Jacqui Morley - Spa Business Projects
Anne Simper - Balancing Business
Jo Webb - Arnold Webb Accountants
Neil Westwood - Magic Whiteboard
Martin Driscoll
SEBA Creative Director
The Spa Enterprise Business Awards is a concept developed by
Spa Business Projects which offer a B2B service to support for
businesses providing:
 Project management
 Change Management
 Event organising
 PR and marketing campaigns
 Administration support
Our Expertise
Past Events & PR expertise
 Sales & marketing conferences
 Clinical case symposiums
 Charity events
 Press releases
 PR launches
Decisions. Decisions.
Decisions.
Decisions
Decisions
Decisions
Change Management
Decisions. Decisions.
Decisions.
SEBA Promise
To help companies reach new B2B
customers and suppliers via valuable
networking opportunities and reward new
evolving business talent with prizes which
are of real benefit and value to help
develop their businesses further
Decisions. Decisions.
Decisions.Brand promise.
Enhancing
Enabling
Extensive
Brand awareness
Support
Celebrate
Expertise
Experience
Networking
Professional
Innovation
Positive
Thriving
Passion
Respect
Individual
Supporting
Community
Understanding
Easy
Rewarding
Knowledgeable Choice
SEBA Promise
To help companies reach new B2B
customers and suppliers via valuable
networking opportunities and reward new
evolving business talent with prizes which
are of real benefit and value to help
develop their businesses further
Proposal prepared by:
Jacqui Morley, SEBA Project Director
Freelance Project Manager, Spa Business Projects
Website: www.spabusinessprojects.co.uk
Facebook: spabusinesssproj
Twitter: spabusinessproj
Email: jacqui@spabusinessprojects.co.uk
Mobile: 07771 870044
Address: 12 Isaacs Way, Droitwich Spa, Worcestershire WR9 8UZ
SEBA Contact Details:
Website: www.sebastars.co.uk
Facebook: 2013seba
Twitter: SEBAStars2013

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SEBA - Sponsorship Proposal

  • 1. Spa Enterprise Business Awards (SEBA) 2013 Celebrating Business Talent in Droitwich Spa Sponsorship Proposal March 2013 Join the search for our SEBA STARS of 2013
  • 2. Mission Statement The Spa Enterprise Business Awards (SEBA 2013) is a business enterprise competition in Droitwich Spa to celebrate the business talent in the area which will encourage entrepreneurship and boost economic growth by bringing together established businesses and business start-ups thus developing a thriving business community. Project Objectives This business competition will: 1. provide an avenue to celebrate and reward the local business talent 2. bring together and further develop a strong business community in Droitwich Spa 3. identify winners and runners up for each competition category who will be rewarded with prizes to help develop their businesses and reward hard working business people 4. provide a unique networking opportunity for sponsors and stakeholders SEBA’s mission & objectives
  • 3. "There comes a time in the life of an entrepreneur when one has to start giving back to society. In a way it's almost like repaying a debt to society whose members bought the products and services in the first place and thus created the wealth." Sir Stelios Haji-Ioannou - founder of easyJet. SEBA’s inspiration From the experience of our Project Director, Jacqui Morley, who, following redundancy early in 2012, started her business as a freelance Project Manager. In the face of the challenging economic climate, she had the vision to bring the established business community together to reward and mentor emerging business talent.
  • 4. 2013 sees this inaugural year of this exciting new business awards for Droitwich Spa run by businesses, for businesses. The competition incorporates a new way of combining bringing together established businesses, encouraging new business start-ups and incorporating a fresh approach to B2B networking. We are passionate that our competition entrants should not be the only winners in this project. All our sponsors, stakeholders, judges and members of the SEBA project team will have opportunities to raise their company profiles by having their companies highly promoted on our advertising and PR material together with their logos and contact information on our website and Facebook, together with extensive networking opportunities with like-minded businesses. SEBA 2013 is therefore the perfect medium for building brand-awareness and to be seen as being a key part of the Droitwich Spa business community. The PR launch and awards networking night along with other events through the year are expected to provide fantastic opportunity for promotion by local media including radio and television, dedicated website and social media. Celebrating and Rewarding Business
  • 5. Competition Categories & Criteria SEBA’s project team and judging panel of experts have carefully set the criteria for the 3 competition categories which are designed to be as inclusive as possible:  Business Innovation of the Year - Awarded to the business that can demonstrate how an innovation or change to its business model has delivered tangible success. Entry fee £50  Entrepreneur of the Year - An individual who has demonstrated business success in their business since April 2010. Entry fee £50  New Enterprise Excellence - This category is designed for new business start-ups (which have commenced since April 2010) which can demonstrate a high level of success. Discounted entry fee only £25 Entry is via an application form which can be downloaded from the SEBA website. Only companies and organisations who are based in the Droitwich Spa Local Strategic Partnership Area are eligible to enter. These areas include: Crowle, Cutnall Green, Dodderhill, Doverdale, Droitwich Spa, Elmbridge, Elmley Lovett, Hadzor, Hampton Lovett, Hanbury, Hartlebury, Himbleton, Hindlip, Huddington, Martin Hussingtree, North Claines, Oddingley, Ombersley, Salwarpe, Stock and Bradley, Tibberton, Upton Warren, Westwood and Wychbold
  • 6. Why get involved with SEBA?  Brand association in this new and innovative business competition  Attendance at each event with display and networking opportunities  Promotion of association and endorsement of sponsors products and services and use in advertising and promotional campaigns  Opportunities to run sales incentives, build customer databases and run competitions.  Be part of this business competition model at an early stage and which, it is planned, will be rolled out to other areas and regions to the West Midlands and beyond.
  • 7. Media Statistics and Planned Reach  BBC business journalists – Steph McGovern (BBC Breakfast), Evan Davis (presenter of Dragons’ Den), Micky Clark (Radio 5 Live and Radio 4), Andrew Verity (Radio 5 Live), Joanne Malin (BBC Midlands Today and BBC WM Radio), Patrick Burns (BBC Midlands Politics Show)  Key business leaders and influencers - Lord Digby Jones Publication Readership / Audience Publication / Station Readership / Audience Droitwich Advertiser 78,000 weekly Worcester News 60,000 daily BBC Hereford & Worcester 94,000 Worcestershire Life 5,000 Wychavon Magazine Every household in Wychavon
  • 8. Anticipated Media Activity 21% 21% 21% 8% 21% 8% Networking On event Website Radio & TV Social Media Print
  • 9. SEBA Media Coverage so far…… 1st March 2013 Business pages p24 14th March 2013 Business pages p68 13th March 2013 - Website 28th March 2013 p11
  • 10. SEBA’s sponsors and stakeholders These are some of the organisations and businesses who are already supporting the project……via one of the following methods: 1. their product or service has been offered as a prize to one of our competition category winners or runners up, 2. sponsoring an element of the competition logistics. 3. grant funding
  • 11. SEBA Endorsements SEBA is receiving endorsements from key influencers and business people who will also be attending various key events throughout the year…… Peter Luff MP MP for Mid-Worcestershire Keynote speaker at PR Launch 19th April 2013 Neil Westwood Magic Whiteboard Successfully won investment from the popular BBC series Dragons’ Den in 2008 SEBA Celebrity Judge and keynote speaker at PR Launch 19th April 2013 Nathan Littleton Future Visions Won Institute of Directors Young Entrepreneur Award in 2006 Keynote speaker at Awards Networking Evening 25th November 2013
  • 12. SEBA Events 2013 PR Launch 19th April 2013 11am to 1pm at at St Andrews Town Hotel, Droitwich with keynote speakers Peter Luff MP and Neil Westwood, of Magic Whiteboard who won investment in Dragons’ Den in 2008 Awards Networking Event 25th November 2013 (evening) at St Andrews Town Hotel, Droitwich with keynote speaker Nathan Littleton of Future Visions who won the Institute of Director Young Entrepreneur Award in 2006 We will also take advantage of other PR and networking occasions as opportunities arise
  • 13. Branding Maximising Sponsors’ presence The business competition is a positive way to bring the Droitwich Spa business community together and provides a unique way for sponsors to develop brand awareness and association with the project. Opportunities for increasing sponsors brand awareness by featuring their logo and/or company/organisation name include: 1. Website 2. Promotional material 3. Stand at networking and PR events throughout the year 4. Name incorporated into a competition category title e.g. New Business Start-up sponsored by ABC Ltd 5. On the winners podium or backdrop at PR and networking events
  • 14. Sponsorship Menu Options Bronze Silver Gold Product/Service Prize donation value up to £200 Product/Service Prize donation value £200 + £500 £1000 Sponsor list on Website     Facebook     Stand at all events (incl max 2 representatives)     Advertisement on website     Higher prominence of logo on website etc    Podium / stage backdrop   Company name incl in category  runners up  winners Free entry for 4 guests at award networking event  Free entry for 8 guests at award networking event  Incorporate logo into SEBA logo  Exclusive title rights  Other sponsorship packages are available at a small investment level, please contact us to discuss options available.
  • 15. SEBA’s Project Team and Judging Panel Jacqui Morley SEBA Project Director Neil Westwood Magic Whiteboard Project Team Graham Beale - Councillor, Droitwich District Council Bob Brookes - General Manager, Greenbox Mary Collin - Owner, Best of Droitwich Martin Driscoll - Martin Driscoll Design Jacqui Morley - Spa Business Projects Keith Westray - Droitwich Business Forum Angie Wilkes - Kanzi Marketing Janet Yates - Droitwich Spa Area Partnership Manager Judging Panel Bob Brookes - General Manager, Greenbox Jane Dobson - Economic Development Officer, Wychavon District Council Martin Driscoll - Martin Driscoll Design Andy Gwynn - Owner, Best of Droitwich Jacqui Morley - Spa Business Projects Anne Simper - Balancing Business Jo Webb - Arnold Webb Accountants Neil Westwood - Magic Whiteboard Martin Driscoll SEBA Creative Director
  • 16. The Spa Enterprise Business Awards is a concept developed by Spa Business Projects which offer a B2B service to support for businesses providing:  Project management  Change Management  Event organising  PR and marketing campaigns  Administration support Our Expertise
  • 17. Past Events & PR expertise  Sales & marketing conferences  Clinical case symposiums  Charity events  Press releases  PR launches
  • 19. Decisions. Decisions. Decisions. SEBA Promise To help companies reach new B2B customers and suppliers via valuable networking opportunities and reward new evolving business talent with prizes which are of real benefit and value to help develop their businesses further
  • 20. Decisions. Decisions. Decisions.Brand promise. Enhancing Enabling Extensive Brand awareness Support Celebrate Expertise Experience Networking Professional Innovation Positive Thriving Passion Respect Individual Supporting Community Understanding Easy Rewarding Knowledgeable Choice SEBA Promise To help companies reach new B2B customers and suppliers via valuable networking opportunities and reward new evolving business talent with prizes which are of real benefit and value to help develop their businesses further
  • 21.
  • 22. Proposal prepared by: Jacqui Morley, SEBA Project Director Freelance Project Manager, Spa Business Projects Website: www.spabusinessprojects.co.uk Facebook: spabusinesssproj Twitter: spabusinessproj Email: jacqui@spabusinessprojects.co.uk Mobile: 07771 870044 Address: 12 Isaacs Way, Droitwich Spa, Worcestershire WR9 8UZ SEBA Contact Details: Website: www.sebastars.co.uk Facebook: 2013seba Twitter: SEBAStars2013