1.
About
Melanie
K.
Goetz
Melanie
is
a
water
utility
consultant,
AWWA
author,
speaker,
specialized
in
helping
municipalities,
utilities,
governments,
and
their
stakeholders
effectively
convey
the
value
of
water
to
the
public.
With
over
three
decades
of
public
communications
experience,
she
has
been
a
driving
force
behind
defining
and
implementing
effective
long-­‐term
communication
plans,
public
education,
implementing
rate
changes,
gaining
voter
support,
and
conducting
outreach
campaigns
throughout
North
America.
Currently
her
list
of
clients
includes
water
utilities,
watersheds,
stormwater
councils,
water
authorities,
and
wastewater
utilities.
While
she
is
a
person
water
utilities
will
call
in
time
of
a
media
crisis,
community
uprising,
or
when
the
public
needs
to
be
notified
about
water
contamination,
she
is
dedicated
to
proactive
public
relations.
It
means
having
a
plan
that
includes:
proactive
media
relations,
public
relations,
conveying
water
quality,
branding,
social
media,
website
maintenance,
public
education,
and
involving
the
public
in
a
positive
way.
Current
Water
Related
Clients
American
Water
Works
Association
Arapahoe
County
Water
and
Wastewater
Authority
Barr-­‐Milton
Watershed
Authority
Canadian
Federal
Government
Castle
Pines
Metro
District
Chatfield
Watershed
Authority
Cherry
Creek
Watershed
Authority
Contra
Costa
Water
District
(California)
Cottonwood
Water
and
Sanitation
District
Douglas
County
Clear
Stormwater
Authority
Perry
Park
Water
and
Sanitation
District
Purgatoire
Watershed
Authority
Roxborough
Water
and
Sanitation
District
State
of
North
Dakota:
Southwest
Water
Authority
Todd
Creek
Village
Metro
District
American
Water
Works
Published
Author
(Available
at
AWWA.org
and
Amazon)
Communicating
Water’s
Value:
Talking
Points,
Tips
&
Strategies,
AWWA,
2014
Communicating
Water’s
Value
II:
Wastewater,
Watersheds
&
Stormwater,
AWWA,
2017
Education
Old
Dominion
University,
Norfolk,
VA
-­‐
Masters
in
Business
Administration
University
of
Colorado,
Boulder,
CO
-­‐
Bachelors
of
Science
in
Business
Volunteer
Roxborough
Water
&
Sanitation
District
Board
Member
(7
years)
McArthur
Ranch
Park
&
Recreation
District
Board
Member
(8
years)

2.
Recent
Speaking
&
Webinars
Engagements
Alberta
Canada
Water
&
Wastewater
Operators
Association
American
Water
Works
Association
Summer
Workshop
Arizona
Water
Keynote
Speaker
British
Columbia
Canada
Water
&
Wastewater
Association
CO
Wastewater
Utility
Council
Contra
Costa
Water,
California,
Management’s
Retreat
Presentation
Forester
University
Webinars
Georgia
Authority
of
Water
Professionals
Indiana
Water,
AWWA
Section
Michigan
Water
Keynote,
AWWA
Section
North
Dakota,
South
Dakota,
and
Minnesota
Conference
Tennessee/Kentucky
AWWA
Section
Published
Articles
British
Columbia
Water
and
Wastewater
(BCWWA)
Watermark
Magazine
Spring
2015,
Mirror
Marketing:
Changing
Behavior
through
Our
Need
to
Conform
Winter
2015,
Emerging
Technologies
and
the
Apology
Journal
of
the
American
Water
Works
Association
(AWWA)
August
2012,
Framing
Transparency:
Crafting
The
Utility
Bill
March
2013,
It’s
A
Numbers
Game:
The
Psychology
Behind
Rate
Pricing
April
2013,
Helping
Customers
Connect
Tiered
Rates
With
Actual
Water
Use
June
2013,
Defining
Rates
By
The
Gallon
Makes
Water
Worth
the
Price
July
2013,
The
Irrationality
of
Rational
Numbers
August
2013,
Invisible
Peril:
Managing
Rate
Issues
Through
Public
Involvement
September
2013,
The
Paradox
of
value:
Water
Rates
and
the
Law
of
Diminishing
Marginal
Utility
October
2013,
Diluting
the
Inevitable:
A
Case
for
Doubling
Water
Rates
January
2014,
Leveraging
the
Power
of
Rebates:
The
Difference
is
in
the
Breakage
March
2014,
Show
Us
The
Money
April
2014,
The
Dangerous
Liaison
Between
A
Discount
Culture
&
Cost
Control
May
2014,
Understanding
and
Leveraging
Social
Norms
June
2014,
Perception
and
the
Value
of
Water:
It’s
All
Relative
July
2014,
Looking
Inward
to
Enable
Effective
Outreach:
A
Case
for
Customer
Appreciation
December
2014,
Poor
or
Affluent:
The
Value
of
Water
is
Related
to
Costs
March
2015,
Do
No
Harm:
Perverse
Consequences
of
Misjudging
Public
Response
August
2015,
Communication
Without
Words:
How
Utilities
Can
Become
Visible
September
2015,
Risky
Business:
Factoring
in
Public
Perceptions
January
2016,
A
Capital
Idea
May
2016,
Why
Surveys
Work
and
How
They
Can
Disappoint
August
2016,
Beacons
of
Light
in
a
World
of
Shadows
October
2016,
The
Power
of
the
Apology
December
2016,
Tap
Crawl
From
Down
Under,
(Co-­‐Authored
with
Peter
Prevos,
Coliban
Water)
Stormwater
Journal,
Forester
Media
March/April
2016,
Protecting
the
Waterways
with
Crowdsourcing
Jan/Feb
2016,
How
to
Avoid
Communication
Disasters