The document summarizes the work of a creative digital agency over 20 years developing strategic digital marketing campaigns for clients. It provides examples of campaigns created for Volkswagen, Banco Macro, Coca-Cola, and Fravega that utilized social media promotions, mobile apps, microsites and digital ads to position brands and promote products in innovative ways. The agency emphasizes creative and effective digital solutions to achieve clients' marketing objectives.
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Valeria Herzer (our Global Strategic Planner) and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Valentina Candeloro
Global Marketing Manager
valentina.candeloro@havas-se.com
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
Valeria Herzer
Global Strategic Planner
valeria.herzer@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Havas sports & entertainment global review 2011 and 2012 predictionsJez Jowett
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by me Jez Jowett, Global Head of Social Media and Digital, also known as @Jezmond with great input from Valeria Herzer (our Global Strategic Planner)
I hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Valeria Herzer (our Global Strategic Planner) and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Valentina Candeloro
Global Marketing Manager
valentina.candeloro@havas-se.com
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
Valeria Herzer
Global Strategic Planner
valeria.herzer@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Havas sports & entertainment global review 2011 and 2012 predictionsJez Jowett
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by me Jez Jowett, Global Head of Social Media and Digital, also known as @Jezmond with great input from Valeria Herzer (our Global Strategic Planner)
I hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
Introduction to Augmented Reality - Please Share ! Navjeet Chhina
Explained are the core concepts of Augmented Reality and Virtual Reality. You will see a glossary of terms, along with use cases for business and metrics attached to creating immersive technology solutions
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEsinnerschrader
Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there.
Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now.
In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard.
Charge your phones and get ready! Cardboards will be provided.
https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/
https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be
Creating Value Beyond the Firm's Boundaries: Networks, Social Media, and Virt...Robin Teigland
A presentation on networks, social media, and virtual worlds I made for a group of Swedish journalists as well as the Swedish Public Relations Association (Sveriges Informationsförening) in April 2010.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
Introduction to Augmented Reality - Please Share ! Navjeet Chhina
Explained are the core concepts of Augmented Reality and Virtual Reality. You will see a glossary of terms, along with use cases for business and metrics attached to creating immersive technology solutions
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEsinnerschrader
Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there.
Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now.
In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard.
Charge your phones and get ready! Cardboards will be provided.
https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/
https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be
Creating Value Beyond the Firm's Boundaries: Networks, Social Media, and Virt...Robin Teigland
A presentation on networks, social media, and virtual worlds I made for a group of Swedish journalists as well as the Swedish Public Relations Association (Sveriges Informationsförening) in April 2010.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
Mactac Soignies - Solutions adhésives médicalesMactac Europe
Expertise dans le domaine des adhésifs médicaux
MACtac® est un fournisseur de référence depuis plus de 25 ans dans l’industrie
médicale.
Nos adhésifs hypoallergéniques sont utilisés dans une grande variété
de dispositifs médicaux : électrodes à usage unique, champs opératoires,
pansements ou appareils pour stomie.
Notre expertise de l’enduction, combinée à nos équipements de dernière
génération, nous permet de concevoir des solutions toujours plus innovantes
et fonctionnelles, dans le respect des délais et la maitrise des coûts.
Notre gamme de mousses, films et rubans non-tissés a été spécialement
conçue pour répondre à une grande diversité d’applications médicales.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Some of campaigns were created by Havas Sports & Entertainment Russia, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Ivan Sisnyov and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
CONTACT INFO
Ivan Sisnyov
Executive Director
CONTACT EMAIL ivan.sisnyov@havas-se.ru
BCAA is an interactive design agency specializing in rich user experiences, allowing people to uniquely experience, understand & share.
Established in 2007 by Mirko Arcese BCAA integrates strategy, design and engineering to build human-centered interactive digital experiences.
With a strong multicultural experience, a multidisciplinary team and a diverse design portfolio, BCAA design brand activations, virtual reality, augmented reality, interaction design, augmented performances and edutainment.
Dyno London is a digital production company converting creative insights and messages into designs, emails, websites, rich media as well as social and mobile applications. Our team of one hundred developers and fifty UX, UI and design creatives has extensive experience in building digital marketing products. We have executed vision for brands such as CocaCola, MTV or Volvo in partnership with world class creative agencies such as McCann or Havas.
rtobjects - a "World Streaming company - delivering interactive, cinematic visuals to everyone everywhere
First helping online buyers virtually see, interact with and experience products before they buy them.
Then delivering rich interactive visuals to light, portable headsets – helping make VR and AR mainstream realities.
Serving clients for nearly 20 years emphasising
ON DESIGN, DEVELOPMENT AND MARKETING
A creative digital agency working
with clients to create
EFFECTIVE AND INNOVATIVE DIGITAL ASSETS
Specializing in:
STRATEGY, CREATIVITY, SOCIAL MEDIA,
MOBILE MARKETING & PERFORMANCE OPTIMIZATION
Clients include:
VOLKSWAGEN, ZURICH, CARREFOUR, SAMSUNG, AUDI, COCA-COLA,
BANELCO Y PAGO MIS CUENTAS, SEAT, BANCO MACRO, DISNEY
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
NMS | The Brand Experience Agency PresentationDenis Los
For more than 11 years New Market Solutions Agency assists its Partners in marketing communication.
We are happy to share our experience with Samsung, Total, Danfoss, KIA Motors, Mercedes-Benz, Lactalis Group, Dr. Reddy's, Auchan, Hilti, Alfa-Bank, OKKO.
Basing on our vast experience and deep involvement into partner`s business and regardless the point in the lifecycle of a brand or a particular product, New Market Solutions Team will make customers truly “percept” your brand!
Fluid Proximity Marketing - Creating Digital Consumer Retail ExperiencesFluid
We love to play with new ideas and mix technologies together. In today's rapidly expanding digital media ecosystem, there is a wide array of digital tools for marketers to utilize. In this presentation we outline some best practises related to kiosk, digital signage, & experiential campaigns and follow with examples from a variety of cases, to demonstrate how to deliver maximum value from digital channels in BTL activations.
Fluid's mission is to develop ideas that create a cross platform communication environment that delivers immersive digital content & experiences to consumers.
Fluid provides an interactive digital marketing turnkey solution for multiple platforms. From concept to design and implementation, as well as after sales support, depending on the nature of the project, we work side by side with our clients to develop great digital media consumer experiences.
A full fledge digital agency that cares about your ROI. Codigo marries form and function in every app we create! Come to us for your iOS, Android, Windows Phone, Facebook digital needs.
www.codigo.sg
Diseñar, es "hacerse la película"
Separar y quedarse con las partes destruye el sentido de lo que vivimos. Las plataformas digitales generan muchos datos, la gestión agile genera muchos sprints. Saber gestionar en la abundancia cuidando el sentido es hoy un gran desafío. Separar para gestionar, pero sin olvidar el verdadero sentido. Que las partes no confundan (en el apuro) el todo.
El contexto es el que da sentido a las historias. El diseño observa a la persona para buscar acompañarla en su camino del día día. Mirando las partes sin perder de vista el todo, la experiencia ... para así diseñar un mejor servicio para la persona/la sociedad.
Extracto de presentación realizada en Digital House.
Service Design ¿Qué es? ¿Por qué? ¿Por qué hoy es importante? Su complejidad. La relación con el mundo de los negocios. El valor para las personas, el negocio y la sociedad.
Es pertinente evocar la figura del Gral José de San Martín a 200 años del cruce de los Andes. En la campaña libertadora su comportamiento y visión fueron principalmente los de un diseñador: unió la estrategia y el diseño. Convivió con lo que todo diseñador estratégico debe convivir: cambio permanente, colaboración con otras personas uniendo supuestos opuestos y dando un nuevo sentido.
Marketing no es una nueva campaña publicitaria o la promoción del mes. El Marketing tiene que ser una parte omnipresente de la descripción del trabajo de todos, desde recepcionistas a directores.
El branding es el significado de una empresa. Es su verdadero valor. Es la base, y también lo que queda al final de todo lo que se hace. Es por eso que el branding debe estar presente en todas las áreas de la empresa. Todos los involucrados deben conocer y vivir el significado, el fin y el valor de la empresa (la marca).
Detalles del valor que aporta Santiago Trevisán en los diferentes proyectos en que trabaja, gerenciando negocios desde una mirada y pensamiento de diseño.
El diseño y la comunicación están presentes en todas las áreas de la empresa. El diseño es obsesivo en encontrar soluciones a todo tipo de problemas.
Diseño de Negocios & Experiencias que viven en entornos digitales.
Gestión de Negocios & Experiencias de Servicios con la esencia de la marca.
De multifacética experiencia, creciendo y expandiéndose a lo largo del espectro del diseño y el marketing digital por más de 15 años.
Continuo interés en las tendencias y los cambios culturales que afectan y crean los nuevos medios de comunicación.
Creciendo y aportando valor en los negocios, el diseño, el marketing y la innovación para las empresas que consideran la innovación como el núcleo del proceso de llegar a un servicio adecuado a las necesidades del cliente.
“El Diseño no se trata sólo de hacer cosas bellas;
sino que también funcionen armoniosamente” Roger Martin - The Design of Business
¿Por qué realizar una campaña de Performance Marketing - PEM?Santiago Trevisán
El anunciante sólo paga por los usuarios que realicen alguna de estas acciones, es decir, la inversión garantiza resultados.
Al dirigir la totalidad de la inversión directo al público objetivo, cuesta menos alcanzar un potencial cliente.
El Retorno de la Inversión
es altamente medible
en una campaña de Performance.
DIGITAL ARGENTINA
DIGITAL MARKET WHERE MG54 LIVES
Experience in the use of new digital media
CREATIVE ARGENTINA
BENEFITS & OPPORTUNITIES : MG54
History and World Recognition
RELIABLE ARGENTINA
TRUST & CREDIBILITY : MG54
Because of its Awareness and Attitude
“INNOVATION IS ABOVE ALL, AN ATTITUDE”
ARGENTINA DIGITAL : MERCADO DIGITAL DONDE VIVE MG54
Experiencia en uso de los Nuevos Medios Digitales
ARGENTINA CREATIVA : BENEFICIOS Y OPORTUNIDADES : MG54
Historia y Reconocimiento Mundial
ARGENTINA CONFIABLE : CONFIANZA Y CREDIBILIDAD : MG54
Por su Conocimiento y Actitud
MG54 : Agencia Digital Creativa
Con casi 20 años en el mercado, nos diferenciamos desde el servicio integral en MARKETING ESTRATEGICO DIGITAL
Creamos un nuevo modelo de agencia para que nuestros clientes se abran paso de forma INNOVADORA Y EFECTIVA
Areas de negocio especializadas que interrelacionan para lograr mejores resultados: ESTRATEGIA, CREATIVIAD, SOCIAL MEDIA, MOBILE MARKETING Y PERFORMANCE
Trabajamos junto a marcas de diferentes rubros: VOLKSWAGEN, ZURICH, CARREFOUR, SAMSUNG, AUDI, COCA-COLA,
BANELCO Y PAGO MIS CUENTAS, SEAT, BANCO MACRO, DISNEY
2. CREATIVE DIGITAL AGENCY I EXPERIENCE
20 years emphasizing on integral
STRATEGIC DIGITAL MARKETING
Strategy, Creativity, Social media,
Mobile Marketing & Performance Optimization
Working with clients to develop
CREATIVE, EFFECTIVE AND INNOVATIVE DIGITAL ASSETS
WWW.MG54.COM
3. CREATIVE DIGITAL AGENCY I EXPERIENCE
CREATIVE DIGITAL AGENCY I CASES
CASES
Promos – Events - Contests - Microsites
WWW.MG54.COM
4. CREATIVE DIGITAL AGENCY I VOLKSWAGEN : ARGENTINA DESDE UN IVOLKSWAGEN
CREATIVE DIGITAL AGENCY EXPERIENCE
Objective: To position Volkswagen as
a brand that plays locally.
From the Volkswagen Argentina
facebook profile, the fans were invited
to participate in the contest "Argentina
from a Volkswagen."
Each uploaded photo competed for
one of the 12 trips to visit The
Museum of Modern Art (MoMA) in
New York and share Argentina´s
landscape with the world.
Volkswagen also produced a book
with the top 25 photos.
WWW.MG54.COM VIEW MORE INFO
5. CREATIVE DIGITAL AGENCY I BANCO MACRO : BENEFICIOSMACRO.COM.AR
CREATIVE DIGITAL AGENCY I EXPERIENCE
Objective: To reinforce Banco Macro as a
local brand and organize their promotions in
a clearer and easier to navigate way.
A microsite was developed including a
map of the whole country (powered by
Google Maps technology) where users can
check directly Macro´s promotions
nationwide.
We also add filters to facilitate the user´s
experience, such as selecting items, or
promotions on the attached cards.
WWW.MG54.COM VIEW WEBSITE
6. CREATIVE DIGITAL AGENCY I COCA-COLA CONEXIÓN ZERO
CREATIVE DIGITAL AGENCY I EXPERIENCE
Objective:
To present Coca Cola as an innovative and entertaining
brand.
A concept called "Conexión Zero" was created in order to
generate interaction with Coca Cola Zero's consumers.
Off- online initiatives were created under this concept.
During the year Coca Cola Zero organized several events
with light and creative activities that were communicated
through a customized micro site. At this microsite users
could start interacting with the fun of the light and creative
activities that they will experience then at the live events.
Everyone could become an ephemeral artist. Using the
mouse arrow they can create and draw with light, and as in
the offline experience the lights faded within a few seconds.
WWW.MG54.COM VIEW VIDEO
7. CREATIVE DIGITAL AGENCY I VOLKSWAGEN : ADVERGAMINGI “RACE TOWN”
CREATIVE DIGITAL AGENCY EXPERIENCE
Objective:
To promote the benefits of a new car in more
innovative and friendly way.
For the first time Volkswagen launched a new
car through a social media strategy.
A racing game was developed to be posted on VW
Facebook page. Players will be able to live the VW
experience by racing the different VW models and
using its services and accessories to improve their
cars' performance.
During the race, players will see VW brand and will
learn about its benefits in a very entertaining
and not-invasive way.
WWW.MG54.COM VIEW PROMOTIONAL VIDEO VIEW APP
8. CREATIVE DIGITAL AGENCYCREATIVE DIGITAL AGENCY I EXPERIENCE
I FRÁVEGA : « BAILANDO 2012» CAMPAIGN
Objective:
To promote Fravega as a popular brand.
Fravega became Showmatch/Dancing sponsor (a very
popular TV program). In order to communicate the
relation between the brand and this popular TV
Program, we have created a trivia application to be
posted on Fravega's Facebook.
The game asks three questions about the events and
characters of the program, each more difficult than the
previous one, seeking to reach the true followers of
"Dancing." For each entry earned, the fan gets a pin
that allows him to enter to the the application to win
great prizes:
http://www.facebook.com/showmatch.eltrece?fref=ts
WWW.MG54.COM VIEW APP
9. CREATIVE DIGITAL AGENCY I FRÁVEGA : « VILLANCICOS NAVIDAD 2012» CAMPAIGN
CREATIVE DIGITAL AGENCY I EXPERIENCE
Objective:
To position Fravega's brand on the consumers'
mind during Christmas time.
We created a promotion where people can
upload Christmas songs' videos to compete for
special prices and products.
This way Fravega continued to build a closer
relationship with consumers in a very emotional
time of the year.
WWW.MG54.COM
10. CREATIVE DIGITAL AGENCY I VOLKSWAGEN : FACEBOOK ACTION “LED” : LOVERS MONTH 2012
CREATIVE DIGITAL AGENCY I EXPERIENCE
Objective:
Engagement and brand
position.
Digital Campaign
combined with a giant “LED”
screen in the more busy mall
of Buenos Aires city.
WWW.MG54.COM FACEBOOK ACTION “LED” : “LOVERS MONTH”