The document discusses the history and evolution of customer loyalty programs from the 18th century to the present day, highlighting the transition from early copper token schemes to modern mobile app-based systems. It describes how these programs have become integral to business strategies, offering rewards and incentives to retain loyal customers through more sophisticated and tailored approaches. The future of customer loyalty is framed around further innovations in technology to enhance customer engagement and experiences.

1. T H E H I S T O R Y A N D E V O L U T I O N
O F L O Y A L T Y P R O G R A M S
- L O Y E L A
W W W . L O Y E L A . C O M

2. T H E C O R E O F T H E B U S I N E S S :
R E T A I N T H E L O Y A L C U S T O M E R S W H O W I L L
R E T U R N I N T H E F U T U R E .
F R O M 1 8 T H C E N T U R Y T I L L T O D A Y T H E Y
A R E C O M M O N P L A C E A N D A N I N T E G R A L
P A R T O F M A N Y B U S I N E S S E S ' S T R A T E G Y .
R E S U L T :
L O Y A L T Y P R O G R A M S W E R E B O R N .

3. V I T A M I N F R E S H . N E T
=
1 . C O P P E R T O K E N S
H T T P S : / / W W W . W O O L L E Y A N D W A L L I S . C O . U K / L O T / ? S A L E = M A 1 9 1 0 1 6 & L O T = 1 8 4 & I D = 3 1 7 2 6 2
T H E E A R L I E S T K N O W N C O M M E R C I A L L O Y A L T Y P R O G R A M
A P P E A R E D A S E A R L Y A S T H E 1 8 T H C E N T U R Y .

4. I N 1 7 9 3 , S O M E U . S M E R C H A N T S B E G A N T O G I V E T H E I R C U S T O M E R S
C O P P E R T O K E N S T O R E D E E M I N F U T U R E P U R C H A S E S T O A T T R A C T
T H E M T O C O M E B A C K .
T H I S I D E A S O O N F L A M E D U P A N D C A U G H T L O T S O F S H O P K E E P E R S ’
E Y E S W H I C H L E D T O M A N Y O F T H E M I M P L E M E N T I N G T H I S K I N D O F
C O P P E R T O K E N L O Y A L T Y P R O G R A M S T O O F F E R T O T H E I R
C U S T O M E R S .
T H E S E P E O P L E W E R E P I O N E E R S A N D P A V E D T H E W A Y F O R M O D E R N
C O M P A N I E S T O I N N O V A T E A N D B R I N G V A L U E T O T H E I R O W N
B U S I N E S S .
Copper Tokens
P I C F R O M : H T T P : / / R E A L C O I N S D E A L E R . C O M / P R O D U C T / 1 1 2 - O L D - C A N A D A - C O P P E R - T O K E N S - C O I N S - O N E - B I G - L O T /

5. 2 . T R A D I N G S T A M P S
P I C F R O M : H T T P : / / M Y A U C T I O N F I N D S . C O M / 2 0 1 0 / 0 6 / 0 9 / L I C K I N G - A N D - G L U I N G - S - H - G R E E N - S T A M P S /

6. I N 1 8 9 6 , S & H C O M P A N Y
S T A R T E D P R O V I D I N G G R E E N
S T A M P S T O V A R I O U S
B U S I N E S S E S T O U S E A S A
M E A N S T O O F F E R R E W A R D S T O
T H E I R L O Y A L C U S T O M E R S .
Trading Stamps
P I C F R O M : H T T P : / / W W W . T H E W E L L S T O N L O O P . C O M / T R A D I N G - S T A M P S

7. It once issued 3 times as many
stamps as U.S postal services
With these stamps, customers with
enough green stamps could
redeem products from S&H
redemption center.
This practice was quite popular until
mid-late 20th century.
P I C F R O M : H T T P : / / W W W . P A P E R G R E A T . C O M / 2 0 1 1 / 0 5 / S E L E C T I O N S - F R O M - 1 9 6 7 - T O P - V A L U E - S T A M P S . H T M L

8. L O Y E L A . C O M
P I C F R O M : H T T P S : / / W W W . M P R N E W S . O R G / S T O R Y / 2 0 0 6 / 1 1 / 2 8 / B E T T Y C R O C K E R
3 . B O X T O P S
D U R I N G E A R L Y 2 0 T H C E N T U R Y , M A N Y C O M P A N I E S T R I E D T O
I N T R O D U C E N E W W A Y S O F I M P L E M E N T I N G C U S T O M E R L O Y A L T Y
P R O G R A M S T O T H E M A R K E T .

9. T H E C O U P O N P R I N T E D O N T H E P A C K A G E
A N I N D I V I D U A L L O Y A L T Y P R O G R A M T H A T B E T T Y C R O C K E R
S T A R T E D T O O F F E R T O I T S C U S T O M E R S I N 1 9 2 9 .
C O U L D B E R E D E E M E D F O R I T E M S T H A T W E R E L I S T E D O N
B E T T Y C R O C K E R ' S R E W A R D S C A T A L O G .
Box Tops
P I C F R O M : H T T P : / / W W W . E V E R Y D A Y S P R I N G F I E L D . C O M / E E H S P - B O X - T O P S - C O N T E S T - H E L P S - E A R N - C A S H - F O R - S C H O O L S /

10. 4 . F R E Q U E N T F L I E R S P R O G R A M S
P I C F R O M : H T T P S : / / W W W . A A . C O M

11. Frequent Flier Programs
I N 1 9 8 1 A M E R I C A N A I R L I N E S I N T R O D U C E D T H E F I R S T F R E Q U E N T
F L I E R P R O G R A M , A A D V A N T A G E , T O L O Y A L C U S T O M E R S . I T
P R O V I D E D C U S T O M E R S W I T H B R A N D N E W E X P E R I E N C E S O N
B O A R D .
U N I T E D A I R L I N E S F O L L O W E D U P B Y I N T R O D U C I N G I T S O W N
L O Y A L T Y P R O G R A M , M I L E A G E P L U S .
T H I S T Y P E O F C U S T O M E R L O Y A L T Y P R O G R A M W A S S O O N A P P L I E D
I N M A N Y I N D U S T R I E S , S U C H A S H O T E L S , H O S P I T A L I T Y A N D C A R
R E N T A L I N D U S T R Y .

12. 5 . C A R D - B A S E D P R O G R A M S
Card based programs has been popular and widely used
means of customer loyalty programs since 1990s.
P I C F R O M : H T T P S : / / W W W . C O S T C O . C O M
T H E B E N E F I T S
Vitamin C+

13. T H E M E M B E R S H I P P R O G R A M , A T Y P E O F C A R D - B A S E D P R O G R A M . T H E
M O S T F A M O U S B U S I N E S S I M P L E M E N T I N G T H I S T Y P E O F P R O G R A M
W O U L D B E T H E A M E R I C A N W H O L E S A L E R , C O S T C O .
T H E L O Y A L C U S T O M E R S O F T H I S K I N D O F M E M B E R S H I P M E R C H A N T S
A R E N O T O N L Y L O O K I N G F O R D I S C O U N T S , B U T A L S O S P E C I A L D E A L S
A N D G O O D C U S T O M E R S E R V I C E A N D A F T E R - S A L E S S E R V I C E .
T H I S T Y P E O F C U S T O M E R L O Y A L T Y P R O G R A M C A N S T R O N G L Y T I E U P
T H E R E L A T I O N S H I P S B E T W E E N T H E M E R C H A N T S A N D T H E
C U S T O M E R S .
Card- Based Programs
P I C F R O M : H T T P : / / W W W . R O B C O N . C O M / P R O J E C T / C O S T C O - W H O L E S A L E - N E W - B E R L I N - W I /

14. 6 . C U S T O M I Z E D L O Y A L T Y
P R O G R A M S V I A M O B I L E A P P S
The rise of technology has enabled merchants to provide better customer experience
in different industries and to develop their loyalty programs in more innovative ways.

15. M E R C H A N T S S H I F T T H E C U S T O M E R L O Y A L T Y
P R O G R A M S F R O M R E W A R D S T A M P S , P L A S T I C
C A R D S , P A P E R C A R D S T O
M O B I L E A P P S .

16. Every S$1 spend= 1 star as a reward.
With enough stars, customer can
redeem free drinks in the store.
Frequently sends promotions via
Starbucks' app to members to build up
its loyal customers.
G R A B P O I N T S
S T A R B U C K S ' S T A R S

17. Mobile Apps Loyalty Programs
C U S T O M E R S O N L Y N E E D A S M A R T P H O N E T O D O W N L O A D
T H E A P P S O F T H E C U S T O M E R L O Y A L T Y P R O G R A M S .
M E R C H A N T S C A N A L S O P R O A C T I V E L Y R E A C H O U T T O T H E
C U S T O M E R S W H O A L R E A D Y H A V E T H E A P P S T O E N G A G E
W I T H T H E M T O M A X I M I Z E P R O F I T S A N D T O M A K E
C U S T O M E R S B U I L D U P L O Y A L T Y .

18. 18TH CENTURY
21ST CENTURY
I N 1 8 T H C E N T U R Y , S H O P K E E P E R S O N L Y F O C U S O N
B U I L D I N G U P T H E R E L A T I O N S H I P W I T H C U S T O M E R S A N D
R E W A R D I N G T H O S E W H O S P E N D I N T H E I R S T O R E S T O
M A K E T H E M C O M E B A C K A G A I N .
N O W I N 2 1 S T C E N T U R Y , C U S T O M E R L O Y A L T Y P R O G R A M S
B E C O M E M O R E S O P H I S T I C A T E D A N D C O M P R E H E N S I V E . T H E
R E W A R D S A R E M O R E T A I L O R E D A N D C U S T O M I Z E D T O M A K E
T H E R E W A R D S M O R E A T T R A C T I V E T O A P P E A L M O R E
C U S T O M E R S .

19. T h e f u t u r e o f c u s t o m e r l o y a l t y
W W W . L O Y E L A . C O M