The document discusses several methods to promote a website, including: 1. SEO techniques like optimizing URLs, titles, meta tags and adding an RSS feed. 2. Using RSS feeds to increase traffic and user subscriptions. 3. Submitting content to cyber digest sites for additional traffic. 4. Joining social search engines and using tools like download bars to promote content within search results and groups. The most important things are creating high-quality, rich content and choosing promotion methods carefully to attract the right target audience. A combination of search engine marketing and internet advertising can be most effective.