Metaphor use in Asia



Enhance awareness and increase
understanding through metaphor
        conversations

                      Arthur Shelley
                     RMIT Asia Forum
                              August 8, 2012


 © Arthur Shelley 2012 under Creative Commons License. Available for public use provided
                                                                                           1
 source is acknowledged. Permission of the author required for commercial use.
Metaphor Definitions and Examples
 “A figure of speech in which a term or phrase is applied to
 something to which it is not literally applicable in order to
 suggest a resemblance.”

 “A mighty fortress is our God.”
 “Something used, or regarded as being used, to represent
 something else; emblem; symbol.”
 Dictionary.com


 “Time is money” or “Argument is war”                                Lakoff and Johnston (1980)
 “The Art of War” http://www.military-quotes.com/Sun-Tzu.htm


           © Arthur Shelley 2012 under Creative Commons License. Available for public use provided
                                                                                                     2
           source is acknowledged. Permission of the author required for commercial use.
Metaphor structure and purpose
        Tenor              Vehicle


“All the world’s a stage,
And all the men and women merely players;
They have their exits and their entrances”
William Shakespeare, in As You Like It


Metaphor is an analogy to use something familiar (the Vehicle)
to develop understanding of something less familiar (the Tenor)

Metaphor is a figure of speech to aid knowledge transfer and learning
through simplification and comparison.

          © Arthur Shelley 2012 under Creative Commons License. Available for public use provided
                                                                                                    3
          source is acknowledged. Permission of the author required for commercial use.
Stories and Metaphor
 are embedded into our cultures
Christianity and the Bible                Chinese Cultural Teachings & Zodiac
                   Arabic culture, Koran, Bedouin culture…
Australian Aboriginal culture & metaphoric creation dance




                        Jewish Talmud & Midrash
Hindu Panchatantra stories                      Buddhist Jataka Tales
             © Arthur Shelley 2012 under Creative Commons License. Available for public use provided
                                                                                                       4
             source is acknowledged. Permission of the author required for commercial use.
Zoo Leadership Styles
                                                                Lion

                                         Aggressive
                                         Command and Control
                                         Territorial
                                         Charismatic or ego-driven
                                          Leads by fear




© Arthur Shelley 2011 under Creative Commons License. Available for public use provided
source is acknowledged. Permission of the author required for commercial use.
                                                                                          5
Zoo Leadership Styles
                                                            Eagle

                                   Inspirational
                                   Above the mire
                                   Great long range vision
                                   Rapid action on opportunities
                                   Great instinct
                                   Strategic
                                    Leads strategically with vision


© Arthur Shelley 2011 under Creative Commons License. Available for public use provided
                                                                                          6
source is acknowledged. Permission of the author required for commercial use.
Choose your animal appropriately
Behaviour is YOUR choice




The more versatile you can be and the better you understand and relate
to others, the more successful you will be.


        © Arthur Shelley 2011 under Creative Commons License. Available for public use provided
                                                                                                  7
        source is acknowledged. Permission of the author required for commercial use.
However…
Article addressing the effectiveness of metaphors that bridge the gap
between a known concept and one that is new to the learner, found that
students from the majority culture and those for whom English is a
second language can misunderstand metaphors.

To communicate clearly pay special attention to the use of metaphors.
One challenge to the nurse is effective communication, as the client
may not yet have acquired the ability to understand common
metaphors.
The student who has been educated to be sensitive to these concerns
will provide better care for these clients.

Marilyn L. Weitzel, Effects of Metaphors for Asian and Majority-Culture Students. Home
Health Care Management Practice December 2004 vol. 17 no. 1 14-21


           © Arthur Shelley 2012 under Creative Commons License. Available for public use provided
                                                                                                     8
           source is acknowledged. Permission of the author required for commercial use.
Hofstede’s Cultural Dimensions
        http://geert-hofstede.com/national-culture.html




    © Arthur Shelley 2012 under Creative Commons License. Available for public use provided
                                                                                              9
    source is acknowledged. Permission of the author required for commercial use.
Behavioural DNA perspectives
        Positive contribution                                    Negative contribution




                                                                                              Asian
                                                                                              Police?




    © Arthur Shelley 2011 under Creative Commons License. Available for public use provided
                                                                                                  10
    source is acknowledged. Permission of the author required for commercial use.
Cultural perceptions…
 “East”                                                                         “West”
 “Ultimate being”                                                  Evil icon to be slain



 Can mean “Death”                                                  Usually Knowledge

 Reliability,                                                                                 Stupidity,
 persistence                                                                                  stubborn
Highlight differences in cultural perceptions to increase richness of interactions
              © Arthur Shelley 2012 under Creative Commons License. Available for public use provided
                                                                                                        11
              source is acknowledged. Permission of the author required for commercial use.
Positively influencing outcomes
 through metaphor based interactions




Metaphoric reflective conversations
            © Arthur Shelley 2012 under Creative Commons License. Available for public use provided
                                                                                                      12
            source is acknowledged. Permission of the author required for commercial use.
Reflective Impact Diary




© Arthur Shelley 2009 under Creative Commons License. Available for public use provided
                                                                                          13
source is acknowledged. Permission of the author required for commercial use.
Conclusions
• Metaphor is a powerful tool to stimulate
  conversations about behaviour and behavioural
  differences and interactions
• Reflective conversations stimulated using
  animals metaphor can work well across cultures
  PROVIDED the facilitator is sensitive to different
  cultural perceptions and interpretations
• Discussing such differences enhances the
  richness of the interaction and the development
  of mutual understanding across participants

       © Arthur Shelley 2012 under Creative Commons License. Available for public use provided
                                                                                                 14
       source is acknowledged. Permission of the author required for commercial use.
Contact
                 Arthur Shelley
                 arthur@organizationalzoo.com

                 FREE behavioural profile
                 www.organizationalzoo.com/profiler
                 Insights into behaviours
                 www.organizationalzoo.com/blog
                 www.organizationalzoo.com/ZooTube

                 Consulting and mentoring
                 www.intelligentanswers.com.au

                 Ph +61 413 047 408
                 @Metaphorage
                 #OrgZoo



© Arthur Shelley 2011 under Creative Commons License. Available for public use provided
                                                                                          15
source is acknowledged. Permission of the author required for commercial use.

Metaphor to stimulate cross cultural relationships

  • 1.
    Metaphor use inAsia Enhance awareness and increase understanding through metaphor conversations Arthur Shelley RMIT Asia Forum August 8, 2012 © Arthur Shelley 2012 under Creative Commons License. Available for public use provided 1 source is acknowledged. Permission of the author required for commercial use.
  • 2.
    Metaphor Definitions andExamples “A figure of speech in which a term or phrase is applied to something to which it is not literally applicable in order to suggest a resemblance.” “A mighty fortress is our God.” “Something used, or regarded as being used, to represent something else; emblem; symbol.” Dictionary.com “Time is money” or “Argument is war” Lakoff and Johnston (1980) “The Art of War” http://www.military-quotes.com/Sun-Tzu.htm © Arthur Shelley 2012 under Creative Commons License. Available for public use provided 2 source is acknowledged. Permission of the author required for commercial use.
  • 3.
    Metaphor structure andpurpose Tenor Vehicle “All the world’s a stage, And all the men and women merely players; They have their exits and their entrances” William Shakespeare, in As You Like It Metaphor is an analogy to use something familiar (the Vehicle) to develop understanding of something less familiar (the Tenor) Metaphor is a figure of speech to aid knowledge transfer and learning through simplification and comparison. © Arthur Shelley 2012 under Creative Commons License. Available for public use provided 3 source is acknowledged. Permission of the author required for commercial use.
  • 4.
    Stories and Metaphor are embedded into our cultures Christianity and the Bible Chinese Cultural Teachings & Zodiac Arabic culture, Koran, Bedouin culture… Australian Aboriginal culture & metaphoric creation dance Jewish Talmud & Midrash Hindu Panchatantra stories Buddhist Jataka Tales © Arthur Shelley 2012 under Creative Commons License. Available for public use provided 4 source is acknowledged. Permission of the author required for commercial use.
  • 5.
    Zoo Leadership Styles Lion Aggressive Command and Control Territorial Charismatic or ego-driven  Leads by fear © Arthur Shelley 2011 under Creative Commons License. Available for public use provided source is acknowledged. Permission of the author required for commercial use. 5
  • 6.
    Zoo Leadership Styles Eagle Inspirational Above the mire Great long range vision Rapid action on opportunities Great instinct Strategic  Leads strategically with vision © Arthur Shelley 2011 under Creative Commons License. Available for public use provided 6 source is acknowledged. Permission of the author required for commercial use.
  • 7.
    Choose your animalappropriately Behaviour is YOUR choice The more versatile you can be and the better you understand and relate to others, the more successful you will be. © Arthur Shelley 2011 under Creative Commons License. Available for public use provided 7 source is acknowledged. Permission of the author required for commercial use.
  • 8.
    However… Article addressing theeffectiveness of metaphors that bridge the gap between a known concept and one that is new to the learner, found that students from the majority culture and those for whom English is a second language can misunderstand metaphors. To communicate clearly pay special attention to the use of metaphors. One challenge to the nurse is effective communication, as the client may not yet have acquired the ability to understand common metaphors. The student who has been educated to be sensitive to these concerns will provide better care for these clients. Marilyn L. Weitzel, Effects of Metaphors for Asian and Majority-Culture Students. Home Health Care Management Practice December 2004 vol. 17 no. 1 14-21 © Arthur Shelley 2012 under Creative Commons License. Available for public use provided 8 source is acknowledged. Permission of the author required for commercial use.
  • 9.
    Hofstede’s Cultural Dimensions http://geert-hofstede.com/national-culture.html © Arthur Shelley 2012 under Creative Commons License. Available for public use provided 9 source is acknowledged. Permission of the author required for commercial use.
  • 10.
    Behavioural DNA perspectives Positive contribution Negative contribution Asian Police? © Arthur Shelley 2011 under Creative Commons License. Available for public use provided 10 source is acknowledged. Permission of the author required for commercial use.
  • 11.
    Cultural perceptions… “East” “West” “Ultimate being” Evil icon to be slain Can mean “Death” Usually Knowledge Reliability, Stupidity, persistence stubborn Highlight differences in cultural perceptions to increase richness of interactions © Arthur Shelley 2012 under Creative Commons License. Available for public use provided 11 source is acknowledged. Permission of the author required for commercial use.
  • 12.
    Positively influencing outcomes through metaphor based interactions Metaphoric reflective conversations © Arthur Shelley 2012 under Creative Commons License. Available for public use provided 12 source is acknowledged. Permission of the author required for commercial use.
  • 13.
    Reflective Impact Diary ©Arthur Shelley 2009 under Creative Commons License. Available for public use provided 13 source is acknowledged. Permission of the author required for commercial use.
  • 14.
    Conclusions • Metaphor isa powerful tool to stimulate conversations about behaviour and behavioural differences and interactions • Reflective conversations stimulated using animals metaphor can work well across cultures PROVIDED the facilitator is sensitive to different cultural perceptions and interpretations • Discussing such differences enhances the richness of the interaction and the development of mutual understanding across participants © Arthur Shelley 2012 under Creative Commons License. Available for public use provided 14 source is acknowledged. Permission of the author required for commercial use.
  • 15.
    Contact Arthur Shelley arthur@organizationalzoo.com FREE behavioural profile www.organizationalzoo.com/profiler Insights into behaviours www.organizationalzoo.com/blog www.organizationalzoo.com/ZooTube Consulting and mentoring www.intelligentanswers.com.au Ph +61 413 047 408 @Metaphorage #OrgZoo © Arthur Shelley 2011 under Creative Commons License. Available for public use provided 15 source is acknowledged. Permission of the author required for commercial use.