8. Manage assets to save time and money, prevent duplication of effort, speed processes, create new efficiencies, develop new products To do any of this, we have to have handles and labels on the content in order to locate, reuse, recombine assets Time savings = Pen? Sharpie? Marker? If you can’t name it, you can’t find it and therefore can’t reuse it Why Taxonomy and Metadata is important
9. Structured data that describes the attributes of an “information package” (Taylor, 1994) Helps manage & share information Helps find information Library Document Metadata can be applied at any level Component Data Metadata
10. Products A system for organizing concepts and categorizing content Hierarchical relationships (parent/child) Preferred terminology Games Action figures Card games Board games Brands Milton Bradley Disney Scrabble Battleship Taxonomy
11. Taxonomy is applied to content as metadata Taxonomy Productcategories MobileComputers Dispatch RuggedNotebooks Handheld Computers Document types Date created May-15-2007 Document name Study X Case Studies Product category Document type Brochures Metadata Document Describes Is-ness About-ness About-ness Rugged Notebooks Brochure Is-ness
12. Applying Taxonomy to DAM Digital assets are purely non-textual, so taxonomy becomes more critical to provide access points Search engine has no text to parse, dependent on metadata Subjectivity of images presents challenges in tagging Important to have clear taxonomy guidelines and training Taxonomy can also be used to drive reporting, content lifecycles, etc. Is this Cute? Whimsical? Funny? Silly? What is this asset really “about”?
13. We tend to be bad taggers… lack of understanding of the taxonomy & how it is leveraged, lack of motivation, frustration with tool Considerations: Who will be doing the tagging? How will they be trained? Tagging QA How will the tool facilitate tagging? Can we automate any tagging? E.g. Therapeutic Area > Disease State > Product Type > Brand Cardiovascular > High Cholesterol > Statins > Crestol Tagging with the lowest level (brand) could imply levels above Taxonomy & Tagging
27. Four Pillars - People, Content, Process, and Technology9
28. Panel Discussion Frank Chagoya Asset Management, Agency Technology Solution Leo Burnett USA Scott Kelly Executive Director, Worldwide Media Library Services and Operations Walt Disney Studios Jay Springer Director, Media Digital Services Tape Vault Management, Fox NE&O Gordon Castle Senior Consultant, Earley& Associates, Inc Gordon@earley.com 404-939-3520
29. Gordon Castle Senior Consultant Earley & Associates, Inc Gordon@earley.com 404-939-3520 Questions Additional resources at www.earley.com http://www.earley.com/webinars/jumpstarts/digital-asset-managementhttp://www.earley.com/consulting-services/digital-asset-management DAM Survey of Best Practices Help determine Best-in-Class procedures in DAM and get a free copy of the report http://cts.vresp.com/c/?GISTICS/142ab481c9/fef3754238/e695ab477a 11
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