SITA OnAir provides content to airlines to entertain passengers. They partnered with Reuters and AllTheContent in 2014 to source news, sports, travel guides, and other content in multiple languages. AllTheContent adapts the content for various screens and delivers it on a flexible schedule. They provide content to over a dozen airlines across Asia, the Middle East, North America, and Europe. As an independent company since 2011, AllTheContent sources content from over 1950 journalists and distributors to meet the needs of media companies, publishers, broadcasters, and airlines worldwide.