Discover the powerful features that drive success for health and wellness ecommerce stores. Learn how leveraging these tools can boost your online business, attract more customers, and increase revenue.

1. POWERFUL FEATURES
THAT DRIVE SUCCESS
FOR HEALTH AND
WELLNESS ECOMMERCE
STORES
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2. To remain competitive and capture the attention of health-conscious consumers,
integrating the right features into your eCommerce platform is of utmost importance.
From scalable online stores to seamless mobile shopping experiences, and from customer
reviews and ratings to convenient consultancy appointments, a multitude of features can
empower eCommerce healthcare companies to thrive in the market.
These carefully curated features not only elevate the user experience but also foster trust,
provide valuable information, and cater to the specific needs of health-conscious
customers.
Without further delay, let us delve into the top 17 essential features that your health and
wellness eCommerce store should possess.

3. 17 POWERFUL FEATURES THAT DRIVE SUCCESS FOR
HEALTH AND WELLNESS ECOMMERCE STORES

4. A scalable online store allows you to easily expand your product
offerings, handle increased traffic, and accommodate future
growth. It ensures that your website can handle high volumes of
visitors and transactions without performance issues, enabling you
to scale your business as needed.
The decision to have this feature in your eCommerce store begins
at the level where you’re deciding on which platform you want to
build your store.
Here are some of the platforms you can pick to build an
eCommerce store that is scalable (Ranking in terms of their
scalability):
1)BigCommerce, 2)Adobe Commerce, 3)Shopify / Shopify plus,
4)WooCommerce, 5)Squarespace

5. Mobile shopping is essential as people are using their
smartphones and tablets to browse and make purchases.
In fact, By the year 2024, the volume of mCommerce is
projected to reach an impressive $620.97 billion, indicating
that approximately 42.9% of total eCommerce transactions
will be conducted through mobile devices.
A dedicated mobile app will surely ensure that your health and
wellness products are easily accessible to customers on their
preferred devices, providing a seamless and optimized shopping
experience.
However, if you don’t have the budget to build dedicated
mobile apps for your eCommerce store, you can opt for a
website with PWA functionality. Here you can read more on
PWAs for eCommerce.

6. Customer reviews and ratings are powerful social proofs that build
trust and credibility for your health and wellness products.
Positive reviews and high ratings can influence potential
customers to make a purchase, as they provide authentic
feedback about the quality and effectiveness of your products.
In fact, According to recent research conducted by Dixa, a
staggering 93% of customers make it a habit to read online
reviews before finalizing a purchase.
Furthermore, an impressive 47% of customers actively share
positive experiences, while an overwhelming 95% express their
dissatisfaction with a negative experience.

7. Health and wellness are a continuous spectrum. And offering
a subscribe and save option allows your customers to set up
recurring orders for their favorite health and wellness
products.
This feature encourages customer loyalty, increases
customer lifetime value, and provides a convenient and
hassle-free shopping experience for customers who
regularly use your products.

8. Including detailed nutrition and supplement facts for your
products helps customers make informed decisions about their
health.
By providing transparent and accurate information, you
demonstrate your commitment to quality and help customers
understand the benefits and potential allergens or dietary
restrictions associated with your products.
What’s more interesting is that you’ll be the one-stop solution
where your customers can decide on which products can help
them and then, eventually, buy the products. And this brings us to
the next feature…

9. Health and wellness products often come with specific
dosage recommendations.
Including clear dosage information helps customers
understand how to properly use your products for optimal
results and overcome any potential health risks associated
with incorrect usage.

10. As they say, you don’t sell products, you acquire customers. As
you’ve already established the trust and they purchase from your
store, you can leverage this to cross-sell.
Offering consultancy appointments through your online store
allows customers to seek expert advice or personalized
recommendations.
This feature is particularly beneficial for health and wellness
eCommerce stores that sell products requiring professional
guidance, such as supplements, skincare, or fitness equipment.

11. eCommerce stores can be equipped to cater to both B2C
and B2B audiences. Here, it makes sense for you to leverage
this capability and broaden your customer base.
B2B bulk ordering functionality caters to businesses or
healthcare practitioners who require larger quantities of
health and wellness products.
This feature simplifies the bulk ordering process, allows for
custom pricing or discounts, and enhances the overall user
experience for wholesale customers.

12. A smart global search feature ensures that customers can quickly
find the specific health and wellness products they are looking for.
It improves the search functionality of your online store by offering
predictive suggestions, filters, and relevant product
recommendations, enhancing the user experience and increasing
conversion rates.

13. Not everyone knows how to use products for their health and
wellness. People need assistance, and providing a usage
guide for your health and wellness products offers valuable
instructions, tips, and best practices for customers.
It helps them understand how to incorporate your products
into their routines effectively, leading to better customer
satisfaction and results.

14. Frequently Asked Questions (FAQs) section addresses common
queries and concerns that customers may have. By providing
comprehensive and easily accessible answers, you can reduce
customer support requests, improve customer satisfaction, and
ensure a smooth purchasing process.
Amazon uses this feature as “Questions and Answers,” where both
the seller and the peer customer groups can answer questions.

15. Offering quantity discounts incentivizes customers to
purchase larger quantities of eCommerce and healthcare
products.
This strategy can boost sales, encourage bulk orders, and
attract price-conscious customers who are looking for cost
savings or prefer to stock up on their favorite products.
You can also integrate this feature with your email marketing
campaigns, where your store can automatically send
newsletters to your customers whenever there are discounts
on the products they’re interested in. Contact us to know the
cost of implementing this.

16. Easy payment options, such as multiple payment gateways, one-
click checkout, or digital wallets, simplify the payment process for
customers.
It reduces friction during the checkout process and improves
conversion rates, enhancing the overall user experience and
customer satisfaction.
In addition to this, you can also partner with Buy Now Pay Later
(BNPL) service providers. This will surely improve your
conversions.

17. This feature allows customers to get real-time assistance
with their queries or concerns. It helps build trust, resolves
issues promptly, and ensures a positive shopping experience,
leading to increased customer loyalty.

18. If your health and wellness eCommerce store has physical retail
locations, an offline store locator feature enables customers to
find nearby stores to explore or purchase products in person.
It makes the customer experience seamless by bridging the gap
between online and offline experiences, catering to customers
who prefer to shop locally. And this brings us to the next
revolutionary feature.

19. You can also opt for omnichannel eCommerce functionality
to improve your customer experience. Omnichannel
eCommerce refers to a holistic approach to retail that
integrates multiple channels, both online and offline, to
provide customers with a seamless and consistent shopping
experience.
It involves synchronizing various sales channels, such as
physical stores, websites, mobile applications, social media
platforms, and more, to create a unified and interconnected
shopping journey for customers.
The key aspect of omnichannel eCommerce is to ensure that
customers can transition effortlessly between different
channels, with their preferences, shopping history, and data
seamlessly carried over.

20. Integrating your online store with logistics and warehouse systems
streamlines order fulfillment, inventory management, and shipping
processes. This integration helps ensure timely delivery, reduces
errors, and provides better visibility into stock levels, leading to
improved operational efficiency and customer satisfaction.

21. NEED EXPERT ASSISTANCE TO
BUILD YOUR ECOMMERCE STORE?
For professional assistance in setting up your eCommerce
store and creating a customized theme that aligns with
your brand, you can reach out to our experts.
Techtic, an acclaimed digital agency, specializes in the
design, setup, development, and marketing of
eCommerce stores.
Our comprehensive services encompass everything from
building and customizing your store to eCommerce
website development, seamless migration to a new
eCommerce platform, effective SEO strategies, and
impactful marketing campaigns. Experience our expertise
today!

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