David Berkowitz created a "mobile week" at his agency, MRY, to establish a greater emphasis on thinking mobile-first. He will discuss what worked, what didn't, and how to introduce similar activities to your agency in order to ensure a focus on mobile strategy.

1. How to Go Mo
David Berkowitz
CMO, MRY
david.berkowitz@mry.com
@dberkowitz

2. This was the original idea for MRY Mobile Week

3. When we told the team we’d take away their
phones, they were all like…

4. When we told IT that hundreds of people would be on
the wifi, they were all like…

5. So we had to come up with Plan B (or C, or Q)

6. 4 goals for #MRYGoMo
1. Education
2. Participation
3. Collaboration
4. Innovation

7. Here’s a taste of how it went

8. People could add their names to teams

9. We had the Daily Challenge

10. We had field trips, such as visiting AT&T’s lab

11. We invited accomplished, innovative speakers

12. We officially launched our barista app

13. We created the world’s first Vineathon

14. What does a Vineathon look like? Ask the crab lady

15. A Vineathon so nice, we did it twice! (more to come)

16. 15 teams (60 people) pitched their best ideas

17. A few lessons to leave you with
1. Aim high – be ambitious
2. Be crystal clear on your goals
3. Set a follow-up plan – and stick to it
4. Collaborate with others beyond your walls (let’s talk…)

18. So long and thanks for all the GIFs
David Berkowitz
@dberkowitz
david.berkowitz@mry.com
www.mry.com/blog
www.about.me/dberkowitz