This document discusses Menatel, a tier-1 distributor focused on e-topup in Egypt. It outlines Menatel's offers to Vodafone, including discounted airtime purchase rates and access to Menatel's large distribution network of over 2,000 vendors across Egypt. The document also describes the key benefits Menatel provides, such as extensive coverage nationwide, efficient payment processing, and a direct sales force of over 150 representatives.

1. Menatel tier-1 distributor
focused on e-topup
Marketing & Business Development 1

2. Vodafone challenges in low
income segment
1. Effective cost saving by eliminating the need for vouchers, scratch
cards, inventory cost, and retail distributions.
2. Challenging main Objective of grabbing market share from the
untapped low income market very price sensitive
3. Allowing low income customers purchasing small amount of air
time according to their day to day purchasing means
4. Cutting cost on distribution channels while reaching remote areas
with low amount of air time
5. Secure cash transfer and transportation
Marketing & Business Development 2

3. Customer benefit
1. On the spot prepaid account top up assurance to
customers via SMS confirmation
2. Flexible top up amount – decided by Vodafone
3. Secured fund transfer between Vodafone/
customer/Menatel
Marketing & Business Development 3

4. Vodafone benefit
1. Effectively extends the channel distribution of airtime top-up to the people
(agents) walking on the street!
2. Fast and secure solution mechanisms and reduces fraud and theft
3. Improves business efficiency and reduces inventory of vouchers and
scratch cards, reduced logistics
4. Increase cash flow and airtime resellers
5. Increase SMS traffic
6. No out of stock problems
7. More focused in other competitive edge, marketing, customer service,
network coverage,
Marketing & Business Development 4

5. Menatel offer
1. To purchase on cash payment 500K LE-5
mil LE airtime with discount of 2.6-4 % retail
discount included on Non Exclusive base
2. to purchase on cash payment 500k LE – 5
mil LE airtime with discount of 3-5% retail
discount included on Exclusive base
Marketing & Business Development 5

6. Menatel offer
Marketing & Business Development 6

7. Menatel offer
2000 Vendors
Marketing & Business Development 7

8. Why Menatel?
1. Menatel provide tangible and intangible assets:
 Menatel has the largest distribution teams in Egypt, more
than 25 distributors, and 150 direct sales reps
 We have a very efficient distribution network which made
our product available in more than 67,500 outlets selling
Menatel card.
 Efficient and effective collections & payments process as
we sell on cash basis which limits the fraud actions
Marketing & Business Development 8

9. Why Menatel?
1. Menatel can contribute for substantial values , if
treated as a strategic partner.
2. Menatel long arm of direct distribution can convey
any messages , new sales or marketing offers or
delivering any POS materials within max one
week.
Marketing & Business Development 9

10. Why Menatel?
1. Menatel has permanent presence nationwide.
 North cost & Alex Branch
Located in Alexandria serving Alex, behera, marsmatroh, north coast
 Canal and Sinai Branch
Located in Port said serving ismalia, suez, domiataa, port said
 Delta Branch
Located in Tnata serving gharbia, dakhlia, sharkia, kalubia, monofia, kafer elshekh
 Middle upper Egypt & New valley Branch
Located in Asyout serving Fayum, Banyswaif, Sohag, Minia, Asyout, New valley,
 South upper Egypt & Red sea Branch
Located in Luxor serving Quina, Luxor, Aswan
 Red sea hub, located in Hurgada serving red sea
 South Sinai hub, located in Sharm Elsheikh serving south and north Sinai
Marketing & Business Development 10

11. Why Menatel?
 Direct Sales
 In-Direct Sales
 Key Accounts & private or Semi public areas
Marketing & Business Development 11

12. Why Menatel?
1. Direct Sales Branches, Coverage & Head count:
 Cairo (Greater Cairo) (60 sales Reps)
 Alex (Matroh &Seewa) (20 Sales Reps)
 Delta (200 remote villages) (15 Sales Reps)
 Canal (Domyat, Sinai & Canal cities) (20 Sales Reps)
 MUE (Asuit, Sohag, new valley) (15 Sales Reps)
 SUE (Aswan,luxor ,red sea, halayb & shalateen)(20Sales Reps)
Marketing & Business Development 12

13. Why Menatel?
1. In-Direct Sales, Branches, Coverage & Head count:
 Cairo (2 supervisors)
 Alex (1 Supervisor)
 Delta (1 Supervisor)
 Canal (2 Supervisors)
 Middle of UE (1 Supervisor)
 South of UE (2 Supervisor)
Marketing & Business Development 13

14. Why Menatel?
1. Key Accounts & private or Semi public areas
 Military sector. (41 location)
 Police Sector. (30 location)
 Air & Sea Ports. (13 location)
 Universities & Institutes. (39 location)
 Mills & Factories. (60 location)
 Governmental sector. (22 location)
 Clubs (59 location)
 Hospitals (143 location)
 Malls (16 Location)
Marketing & Business Development 14