intoMENA Group--Consulting business that help international business do business into Middle East and North Africa region

1. intoMENA Group: Overview
UNLOCKING MENA POTENTIAL.

2. Why do business into MENA?
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3. About intoMENA Group
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intoMENA Group is a hands-on, market-entry “local” partner for global-minded companies interested in exploring
and tapping new opportunities in the emerging market of the Middle East & North Africa region (“MENA”).
We have an extensive local experience, expertise, and network in MENA and a passion to help companies access and
prosper in those markets.
We identify established, proven, and promising global companies in select key industries that have yet to tap or tap
their full potential into MENA market but are keen and committed to, and help them achieve their sales, marketing, and
market-entry related targets.
In short, intoMENA Group bridges international and local companies, thereby creating value and driving impact into
MENA.

4. Amir Hegazi has over 15 years of e-commerce, digital media, management consulting,
strategic advisory, business development, high tech, and startup experience both
internationally and in the Middle East.
Amir is the Co-Founder and Managing Partner of intoMENA Group, a globally-focused
consulting firms that helps international technology companies do business into the
Middle East & North Africa region (“MENA”), most particularly across such sectors as
e-commerce, logistics, fintech, IT, FMCG, hospitality, media, and education. The
underlying mission of intoMENA is to bring value to the local MENA markets and facilitate
impactful business engagements between the most innovative international companies
and top regional decision makers.
Amir was instrumental in various key leading cross-border trade initiatives both in KSA
and in the region in general, including Saudi Post Wasel Alami, Oman Post Matjar, and
Egypt Post MyEgyptStore, all of which are geared for unlocking cross-border trade in the
region, boost MENA e-commerce consumption, and support local SME’s. He is also an
advisor to Saudi Arabia Ministry of Commerce and Investments under its E-commerce
Council Committee initiative.
About Amir Hegazi
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5. About Amir Hegazi (Cont.)
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Prior, Amir was the Director of Marketplace at Souq.com, the largest e-commerce platform in the
Arab world (recently acquired by Amazon.com for approx. $580M). While there, he helped launch
and build the largest online marketplace in the region from the ground up to account for more than
30% of overall sales volume (“GMV”). His role also involved interfacing with hundreds of merchants
and retailers to understand their growing e-commerce pains, educate on starting and managing a
successful e-commerce operation, and build the tools and solutions needed to help them start and
scale their e-commerce business effectively on the platform.
Amir is also one of the early pioneers of digital media in the region, having launched and managed
the largest online TV network in the Arab world at JumpTV and Talfazat (acquired by Neulion Inc.
in 2009).
Amir is the author of Amazon international business books bestsellers, Ecosystem Arabia:
The Making of a New Economy and Startup Arabia: Stories and Advice from Top Tech
Entrepreneurs in the Arab World. Startup Arabia was also selected as one of the best 20
startup books worldwide to read in 2019 by Book Authority (www.BookAuthority.com), the
world’s leading site for nonfiction book reviews and recommendations.

6. Case Studies
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intoMENA Group provided ongoing strategic advisory on all issues related to digital innovation & best practices,
as well as on-field execution in terms of business development and lining and signing up all the key players: local
clients, alternative payments providers, last-mile services, retail partners, and distribution platforms (including
local white-label and marketing partners, US retailers and technology providers, etc.)
Providing ongoing strategic product and marketing consulting to review and recommend digital content, marketing,
and PR & communications strategy.
intoMENA Group was instrumental in various key leading cross-border trade initiatives both in KSA and in the region,
including major government initiatives: Saudi Post Wasel Alami, Oman Post Matjar, and Egypt Post MyEgyptStore, all
of which are geared for unlocking cross-border trade in the region, boosting MENA e-commerce consumption, and
supporting local SME’s.

7. Other Engagements
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8. Endorsements
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“Amir Hegazi was a terrific self-starter whose work ethic was impressive. Amir was trusted and respected by both his colleagues and our partners in his
markets and he was always focused on advocating loudly for the best interests of those partners. Amir is a real team player and I'd recommend him
wholeheartedly.
_Jordan Banks, Managing Director, Facebook & Instagram
former Managing Director, eBay
“Amir is entrepreneurial and knows how to unleash that energy and know-how in a high growth company. He is fearless with his ideas and has the conviction
and capability to deliver. Amir also has a fantastic grasp of the global market, particularly the Middle East and U.S. and I would consider him an expert in
understanding how to leverage digital content, among other things in each of these environments. It would be a pleasure to work with him again.”
_NadaUsina, Vice President of JumpTV
and former President of Nokia, Canada
“Amir and intoMENA Group has a great understanding of the different cultures in Middle Eastern countries. This allows them to be very successful in
cultivating relationships in the region and completing complex agreements.”
_Richard Yelen, Vice President, Managing Director, NeuLion Inc.
“I can attest that Amir Hegazi energy, commitment and work ethic are second to none as was his expertise and ability to help expand our operation
successfully into the Middle East and North Africa region. I highly recommend Amir Hegazi and intoMENA Group to assist any company looking to do
business internationally, especially in the Middle East and North Africa region.”
_G. Scott Paterson, Vice Chairman of Neulion Inc. &
former Vice Chairman of the Toronto Stock Exchange (or “TSX”)

9. Engagement Models
Bespoke
Business Development
Strategy Development
● Develop go-to-market strategy (including comprehensive market reviews, competitive
analysis, execution roadmap recommendations, other key deliverables, etc.)
● May involve operational support as well.
● Fee varies per engagement scope
● Month-to-Month business development and market intelligence support
● Introductions to key target clients, partners, or investors (lead generation) and/or
end-to-end sales support
● Small monthly admin fee + commission
● To be determined on case-by-case basis
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10. CONTACT
Amir Hegazi
Managing Partner, intoMENA Group
Spain, Dubai, Los Angeles
+1 (310) 774-1536
amir@intoMENA.com
www.intoMENA.com
Skype: Amir.Hegazi
LinkedIn: https://www.linkedin.com/in/amir-hegazi-0662454
Published books: www.StartupArabiaBook.com & www.EcosystemArabia.com
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11. Thank You.