Web application for SMS marketing campaigns. We developed web applications for holding various SMS marketing campaigns and integrated them with an internal CRM system.

1. Case Study / NoteMe SMS
Web application for SMS marketing
campaigns
We developed web applications for holding various SMS
marketing campaigns and integrated them with an internal
CRM system.
Results Achieved:
 Simple, user friendly and safe environment delivered
 Systemreplieswith predefined messages accordingto the content of received SMS or mail
 End-user is enabled to communicate interactively with the systemvia SMS
 User´s profile is generatedfromrecorded SMS communication
NoteMe / Client
Joomla!, PHP, MySQL / Technology

2. Case Study / NoteMe SMS
Solution for SMS campaign
We provided the client with a system that receives SMS messages with various data
content, and, according to the content, sends pre-defined replies in SMS and mail formats.
Registration on a list is also possible – for example call-centre list, letter list, seminar list
and many others. Each reply to a received SMS message can be fully modified and edited
according to the client’s requirements.
The system includes functionalities which are new to the market. Among these, for
example, is the possibility for the end user (respondent) to communicate interactively with
the system via SMS. A current SMS marketing campaign can be defined as a so-called
tree type structure where the user can move within the SMS marketing campaign by
sending a series of SMS messages. With every SMS the user reaches more concrete
information on the subject in which he is interested.
All data about communications with the SMS system is carefully recorded, and used
to generate respondents’ profiles and comprehensive statistics, which are also the basis
for the accounting part of the SMS system.
Considering the requirements for integrity of separate parts of the SMS system, and
for overall simplicity, we chose a solution which joined all parts of the system together into
one coherent administrative platform.
This solution was the Joomla! Framework, a complete CMS (Content Management
System). In its basic version, this editorial system enables easy administration of web
presentations.
All other parts of the SMS system were then developed as modules and extensions of this
CMS system and were integrated into a single administrative platform.
Individual modules of the SMS application are closely linked together and use
common functionality. As well as the web application, the two back-end systems (business
and consumer back-end parts) are closely connected to the administration section of the
whole SMS system.

3. Case Study / NoteMe SMS
Individual parts of the SMS system were developed in PHP, Java and XML
environments. The MySQL database was chosen as the most suitable database for this
system. Parts of the system which work with sensitive data are protected with a security
certificate (SSL).
The NoteMe SMS system is then connected to a partner’s gateway (mediator of SMS
communication) and also to other applications supplied by external companies (e.g.
system for finding address based on phone number etc.)