The document outlines strategies and incentives for increasing Lions Club membership. It discusses growing membership through adding new members, retaining current members, and chartering new clubs. Clubs are rewarded for sponsoring new members and extensions with certificates, medals, and coins. The top performing clubs each month and year receive dynamic membership excellence awards. Membership is tracked using a point system for activities like adding members, retaining members, and chartering new clubs. International awards are also provided for membership milestones and extension achievements.