You all know Joe Pulizzi, but do you know Pam Kozelka, Peter Loibl, Robert Rose, Joe Kalinowski, Cathy McPhillips, Laura Kozak, Michele Linn, Kelley Whetsell, Jodi Harris, Angela Vannucci, Clare McDermott, Amanda Subler or Lisa Murton Beets? Get to know the CMI/CMWorld team!
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
Promoting Your Content Marketing: Time to Orchestrate THE Concert of Paid Media
Content Marketing Institute research shows that new, creative approaches to paid content promotion are paying dividends to content marketers.
By Robert Rose, Chief Strategy Officer, Content Marketing Institute
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
What can the PR industry learn from Kung Fu Panda?Ben Shipley
Presentation slides from Council of PR event in Hong Kong on the 21st of July. Thoughts on what one plucky cartoon character can teach an industry high on value but low on recognition.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
Promoting Your Content Marketing: Time to Orchestrate THE Concert of Paid Media
Content Marketing Institute research shows that new, creative approaches to paid content promotion are paying dividends to content marketers.
By Robert Rose, Chief Strategy Officer, Content Marketing Institute
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
What can the PR industry learn from Kung Fu Panda?Ben Shipley
Presentation slides from Council of PR event in Hong Kong on the 21st of July. Thoughts on what one plucky cartoon character can teach an industry high on value but low on recognition.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
This overview is informed greatly by the discussion at our Executive Forum in March 2015, but it also is
the culmination of our observations from Content Marketing World 2014 and our advisory client work in
the past year.
Our objective is to report on the key challenges faced by marketers, the vital insights being realized, and
the general health of content marketing as a strategic business approach. As was the case last year, this overview ultimately asks more questions than it answers; our goal is not to settle debates or provide trite answers to complex business challenges, but to update and inform.
At the two-day Executive Forum, CMI leaders and senior marketing executives from more than 30 enterprise brands came together to collaborate and to discuss and report on their own organizations’ efforts in integrating content marketing as a strategic approach.
The extraordinary insights and the identification of challenges could not have been possible without the
generous contributions of this forum class, as well as last year’s forum participants. Their input doesn’t represent their tacit endorsement of the ideas, but as a collective group they are responsible for the value contained in this report.
What is Content Marketing? (For The Effective Content Marketer) Shana Pilewski
Content marketing has become the preferred strategy to attract consumers and build long-term customer relationships. This crucial and informative white paper demystifies content marketing so that more marketers, like you, can more easily benefit from the content marketing opportunity.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah."
Sorry, marketers. We can’t hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"—these are not the things we want or need. What we need, dear people, is for you to pause … and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks.
So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break.
The Line Between Media and Brands is Blurring FastHubSpot
Originally presented by Chad Pollitt at HubSpot's 2015 Inbound Publishers Summit.
Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
Four Secrets to Making Things Crowd WorthyBryan Kramer
Everyone has seen sporting events where the crowd "waves" around the stadium. It takes one person to start, a few others to notice, and the rest to make it happen. In social, sharing is also a very individual choice and experience, yet the crowds are what make social hum. So when does the crowd, become the crowd? What components of content shared in social make it "crowd worthy"? In this talk, Bryan analyzes the success of crowd-dependent brands like AirBNB, the recent phenomenal social campaigns of BatKid and WestJet's "Santa's Surprise", as well as more personal learning from his own crowd-based campaign, "90 Days to Ellen DeGeneres." Both emotionally and intellectually charged, come prepared with pen, paper and tissues!
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the YearHubSpot
It's the middle of summer and you've called all the "good" prospects for the year. Worried about making quota next month? Think your pipeline isn't strong enough to meet your goals? Think again. LinkedIn Sales Solutions's Alex Wolin and HubSpot's Sales CRO Mark Roberge are combining forces, teaching you sales techniques to make your upcoming pipeline stronger than your first half of the year.
Access the on-demand webinar here: http://offers.hubspot.com/secrets-to-keep-sales-cranking
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
Content marketing has taken center stage for many brands and companies in recent years. Storytelling, useful content, and building relationships have increased in importance. How can you make content marketing the star of your marketing? Read more from Content Marketing World 2015 speakers in the 2nd of our three #CMWorld eBooks.
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
This overview is informed greatly by the discussion at our Executive Forum in March 2015, but it also is
the culmination of our observations from Content Marketing World 2014 and our advisory client work in
the past year.
Our objective is to report on the key challenges faced by marketers, the vital insights being realized, and
the general health of content marketing as a strategic business approach. As was the case last year, this overview ultimately asks more questions than it answers; our goal is not to settle debates or provide trite answers to complex business challenges, but to update and inform.
At the two-day Executive Forum, CMI leaders and senior marketing executives from more than 30 enterprise brands came together to collaborate and to discuss and report on their own organizations’ efforts in integrating content marketing as a strategic approach.
The extraordinary insights and the identification of challenges could not have been possible without the
generous contributions of this forum class, as well as last year’s forum participants. Their input doesn’t represent their tacit endorsement of the ideas, but as a collective group they are responsible for the value contained in this report.
What is Content Marketing? (For The Effective Content Marketer) Shana Pilewski
Content marketing has become the preferred strategy to attract consumers and build long-term customer relationships. This crucial and informative white paper demystifies content marketing so that more marketers, like you, can more easily benefit from the content marketing opportunity.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are
"In order to succeed into today's competitive digital landscape, companies must leverage mobile enterprise technologies while engaging in social media cross-channel in agile content marketing blah blah blah."
Sorry, marketers. We can’t hear you, because we have collectively, actively stopped listening. Your ads, your overloaded websites, your sponsored content, your "infotainment series"—these are not the things we want or need. What we need, dear people, is for you to pause … and breathe. Stop treating every day like a fire drill. Momentarily ignore the shiny new trends. Instead, take a look at the things that are (still) fundamentally broken. Your message is splintered. Your teams are siloed. Your technology is backwards. Your content still sucks.
So let's sit down together and talk about a whole new world of marketing, one where pragmatism and principle drive a new kind of innovation: fixing what's actually broken, versus finding new things to break.
The Line Between Media and Brands is Blurring FastHubSpot
Originally presented by Chad Pollitt at HubSpot's 2015 Inbound Publishers Summit.
Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
Four Secrets to Making Things Crowd WorthyBryan Kramer
Everyone has seen sporting events where the crowd "waves" around the stadium. It takes one person to start, a few others to notice, and the rest to make it happen. In social, sharing is also a very individual choice and experience, yet the crowds are what make social hum. So when does the crowd, become the crowd? What components of content shared in social make it "crowd worthy"? In this talk, Bryan analyzes the success of crowd-dependent brands like AirBNB, the recent phenomenal social campaigns of BatKid and WestJet's "Santa's Surprise", as well as more personal learning from his own crowd-based campaign, "90 Days to Ellen DeGeneres." Both emotionally and intellectually charged, come prepared with pen, paper and tissues!
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the YearHubSpot
It's the middle of summer and you've called all the "good" prospects for the year. Worried about making quota next month? Think your pipeline isn't strong enough to meet your goals? Think again. LinkedIn Sales Solutions's Alex Wolin and HubSpot's Sales CRO Mark Roberge are combining forces, teaching you sales techniques to make your upcoming pipeline stronger than your first half of the year.
Access the on-demand webinar here: http://offers.hubspot.com/secrets-to-keep-sales-cranking
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
Content marketing has taken center stage for many brands and companies in recent years. Storytelling, useful content, and building relationships have increased in importance. How can you make content marketing the star of your marketing? Read more from Content Marketing World 2015 speakers in the 2nd of our three #CMWorld eBooks.
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
This presentation, complied by Joe Chernov and designed by Beutler Ink, highlights 10 premium products that content marketers should consider. The solutions highlighted fall into one of three categories: content creation / curation, content distribution / amplification, analytics.
36 Content Marketers Who Rock is an all new Content Marketing World 2013 speaker eBook. This year's edition features tips and advice from rock star brands and industry thought leaders including: Coca-Cola, REI, Intel, Cisco, Joe Pulizzi, Ann Handley, Lee Odden, Jay Baer and many more.
eBook produced by TopRankMarketing.com for Content Marketing Institute.
[Dreamforce] Top Mistake Salespeople are Making and How to Fix ThemGabe Villamizar
Dreamforce 2016 Presentation by Gabe Villamizar and Jack Kosakowski. For additional social selling tips connect with me on LinkedIn at https://www.linkedin.com/in/gabevillamizar
Amazing journeys start with a single step — to an extraordinary gathering of sales experts and thought leaders, all ready to share their paths to superstardom. With four tailored tracks for Sales Strategy, Sales Leadership, Sales Development and Sales Operations, the Dreamforce Sales Summit 2016 will provide inspiration you can use immediately to become a true sales trailblazer.
Bring your open mind and hunger for even more success. We’ll supply ample motivation, strategic insights, and practical tips born from the research, expertise, and rich experience of today’s sales leaders.
It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, An...Workfront
Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and TopRank Marketing teams once again will bring you a series of three #CMWorld conference ebooks showcasing some of our amazing speakers with their thoughtful advice on content marketing. Hang on for a fun ride - and we'll see you in September! (And be sure to listen to Joe Pulizzi's "message from your captain!" We had fun with this one.)
In the world of marketing, there are several challenges that need to be addressed. These challenges can be divided into three categories: social values, less invasive advertising and image search or visual search. These are just some examples of what marketers need to think about in order for their brands to survive in this new digital age.
The importance of social values in brands.
Social values are the core of a brand's identity. They're what makes it special and different from other brands in its category, so it's important that you get this right when creating your social media strategy. When we think about social values, we tend to think about things like "doing good" or "helping others." These are great examples of social values that can help build trust with your audience and make them feel good about supporting your business; however, there's also plenty of room for creativity when it comes to finding new ways to express these types of ideas through content creation or marketing campaigns (or both!).
Less invasive advertising .
In the world of marketing, there are certain rules that we all know and follow. The first rule is to always use a friendly tone in your copy. This is important because it helps establish rapport with your audience and helps them feel like they can trust you. It also helps them understand what type of information you're giving them, which will help them better understand how best to respond back after reading through whatever message(s) come next!
However, this doesn't mean that people should just do whatever they want—it's important for marketers not only to follow these rules but also make sure each one fits within their brand's overall strategy (and audience). For example: If I were writing about coffee for a company called Coffee Bean & Tea Leaf (CBTL), then my title would probably be "Coffee Beans Are Better Than Your Mom." While this could sound entertaining emerging from my mouth while remaining before CBTL base camp with my colleagues taking a gander at me funny..t likely will not be so entertaining on the off chance that I were expounding on it as a component of an ad focused on young people who live close by their neighborhood CBTL area! Instead, maybe try something like "Coffee Beans Are Better Than Your Mother - And You'll Love Our Delicious Beverages!" You see where we're going here? Customize service is a key part of the customer experience. It's about understanding your customer's needs, preferences and interests and providing them with exactly what they want.
The importance of Customize service was driven home by Facebook’s recent announcement that it would be investing $1 billion in artificial intelligence (AI) research over the next few years. The company has also stated that it wants to create an AI system that can understand what people want from their social media feeds by 2020 – which sounds like a lot until you consider how much data Facebook already has on its users’ behaviour: billions The
How to Write Killer Job Ads (The Science of Recruitment Advertising)Johnny Campbell
Recruiters have lost faith in the power of an ad to attract a great candidate, particularly within niche skills and sectors. In his presentation, Johnny will share the research that proves that language and tone can not only drive more applicants but can ensure that only the top quality candidates apply to your jobs. You will never copy and paste a job spec again after listening to what he has to say.
Clever Hacks for Hiring – June 2016 LondonLever Inc.
Valuable recruiting tips on the topics of how to write reachouts well; how to create a human candidate experience; and how to punch above your weight in employer branding, courtesy of Talentful, Lost My Name and Lever.
SHRMTalent 2017: The Power of Purpose, Johnny Campbell, Social TalentJohnny Campbell
How Purpose can transcend and transform your employer branding, attraction and engagement efforts.
Delivered on April 24th 2017 at SHRMTalent in Chicago by Johnny Campbell, Social Talent
How My Marketing Strategies in 2014 Positioned Me For Explosive Growth in 2015Don Purdum
First off, I want to wish everyone a very Merry Christmas and a Happy New Year! This is my FAVORITE time of the year both personally and for business. It’s a time to reflect on the joys and challenges, think through what worked and didn't work in my business and dream about what 2015 might bring.
I've been in web design, search engine optimization and social media marketing in one way or another for the last ten years. Over the years, I have learned the web industry so well that I love helping my clients with ideas and inspiration to help them learn how to grow their businesses through the internet. I've seen that when marketing is done right the opportunities and sales are there, but it has required a major shift in thinking.
Issue two of AuraTalk brought to you by Aura PR- an e-zine created to help SMEs stand out in PR and digital marketing. Helpful hints and tips as well as a short showcase of Aura PR's recent work.
Visit www.aura-pr.com for regular helpful blog posts.
There’s one question on every marketer’s mind: “How do I connect?”
We’ve all been seeking connection since the pandemic struck. Stuck at home, working from kitchen tables and converted closets, marketers have been fighting to create and maintain connections with their audiences.
Despite all the upheaval, content remains a tried-and-true way to generate demand. After all, it’s content-driven experiences that build those precious connections, no matter what’s going on in the world outside.
Connection is more important than ever. And as you’ll find out in this report, successful marketers are beginning to make it easier for prospects to purchase at any stage of the buyer’s journey — messages are shifting from why to buy to how to buy.
This has been another tough year. One negative headline after another has drained audiences’ emotional reserves. They need an escape. Marketing content can offer that empathetic, emotionally stirring olive branch they’re searching for.
As you read on, you’ll discover that blogs, podcasts, and videos are the content types that are most effective at the early stages of the buyer’s journey, where brands are fighting to establish customer awareness and audience interest.
The reason is simple: These content types foster connection. They tell a story, they evoke emotion, and they present a face that the audience can relate to. And the strength of the connections that these content types create helps carry buyers through the rest of their journey on a wave of engagement and investment.
In conclusion: Connection lies in content. The last Content Marketing for Demand Generation survey report (2020) talked about creating desire and holding attention. This year, we talk about making it easier for customers to purchase across all stages of the buyer’s journey.
By providing audiences with earnest and engaging content, you can build lasting connections in 2022 and beyond that drive demand to new heights.
Welcome to the Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three technology marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). Some of the biggest things they do differently than their peers:
◾ Document their content marketing strategy
◾ Do an excellent/very good job demonstrating the ROI of their content marketing initiatives
◾ Prioritize their audience’s informational needs over their organization’s sales message
◾ Differentiate their content from the competition
◾ Nurture subscribers/audiences/leads
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all technology respondents forecast investment in this area followed by investment in events (69%), paid media (65%), and owned-media assets (63%).
And, yes, challenges remain. The top challenges are:
◾ Creating content that appeals to multi-level roles within the target audience
◾ Accessing subject matter experts to create content
◾ Internal communication among teams/silos
These internal challenges point to a greater need for technology marketers to formalize content operations within their organizations.
Welcome to the Enterprise Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that, due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three enterprise marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). A few of the biggest things they do are to differentiate their content and use content collaboration/calendaring/workflow tools.
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all enterprise respondents forecast investment in this area followed by investment in events (62%), paid media (59%), and owned-media assets (55%).
And, yes, challenges remain. The top challenge, which is the same as it was two years ago, is internal communication between teams/silos (57%). It indicates a pressing need to formalize content operations in enterprises that have not yet done so.
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment.
Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.
Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more.
Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
By day, you’re in the office, cooking up content. By night, you’re in the kitchen, preparing a satisfying meal. But what if we combined the two?
Developing a content marketing strategy is like creating a dinner menu. You start with the basic ingredients and build upon them. You perfect your technique, exercising balance while adding a dash of flavor. And don’t forget, presentation is key. You must distribute and plate your meal beautifully.
So, what are people making and how are they making it? We asked the Content Marketing Institute team to share their favorite content-inspired dishes. Whether you are a first-time cook or a seasoned chef, these recipes will give you new perspective on processes, measurement and ROI, technology, and more. They are definitely ones you want in your repertoire.
We’ve put together the ultimate cookbook for content marketers, filled with tasty (and mildly entertaining) recipes. We hope you enjoy it. Bon appétit!
The 2021 Content Management & Strategy survey gives a snapshot of how marketers use tech to help create, manage, deliver, and scale enterprise content and marketing.
Welcome to our annual Technology Content Marketing Benchmarks, Budgets, and Trends report, based on our latest annual content marketing survey conducted in July 2020.
The study showed that technology marketers, in the throes of adjusting to business changes presented by a global pandemic, put more emphasis on using content marketing to generate demand and leads than they had the previous year. They also were looking more closely at conversion and marketing qualified lead (MQL) metrics to track the performance of their content.
These insights suggest that tech marketers were increasingly called upon to use content marketing for demand and lead generation. It makes sense, then, that their use of virtual events (83%) increased by nine percentage points over the previous year, as virtual relationship-building and selling took a front seat. In addition, livestreaming video finally took off (one-third of all tech respondents—and 53% of those working in large companies—reported using it).
It’s too soon to tell if these will be lasting shifts. Priorities are likely to change again as restrictions caused by the pandemic ease up. We look forward to exploring these topics in our next round of annual content marketing research.
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
Welcome to our annual B2C Content Marketing Benchmarks, Budgets, and Trends report. Here we present the results from B2C marketers who replied to our 11th Annual Content Marketing Survey. The events of 2020 have certainly reshaped how organizations conduct their marketing. At the time of this survey, content marketers were still reeling from the events that took place during the first half of 2020. As we usher in 2021, we are still facing constant change and uncertainty.
Many B2C marketers reported adjusting quickly when the pandemic hit; perhaps their companies were doubling down on digital, heavily engaging in virtual events, or trying to keep on top of rapidly changing analytics resulting from more people being at home and online. All these scenarios created the need for new content, formats, and strategies.
As we move into 2021 in a world where most gatherings are still limited, direct-to-consumer will continue to drive B2C. Successful B2C marketers will focus on creating content experiences and building relationships in the digital world.
What makes CMWorld special? The people. Our speakers, attendees, and sponsors are smart, witty, and fun to be around. Networking is something we all are wanting right now, and CMWorld Bingo gives you a way to have those conversations that make CMWorld great.
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Welcome to Technology Content Marketing 2020: Benchmarks, Budgets, and Trends. This report is based on the findings from our 10th annual content marketing survey. Technology marketers continue to make progress with content marketing. Approximately one-third rate their organization’s overall content marketing as extremely or very successful, and 76% report they are much more or somewhat more successful compared with one year ago. What makes them successful? When we look at the top performers, we see they treat content marketing as a strategic business function, craft content thoughtfully, experiment with distribution, and measure their results. They use content marketing not only to create brand awareness and generate leads, but also to build loyalty and subscribed audiences.
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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2. OUR STORY
People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good
blogs, books, and other resources, we were finding that people had a lot of questions about
content marketing.
Before evolving into what is now the Content Marketing Institute, we were known as Junta42.
Junta42 launched in 2007 as the industry leader in content marketing matching. Although Junta42
was a great service, brands were starting to come to us for additional content marketing education.
To answer the call, we developed CMI, Content Marketing World and CCO magazine.
CMI was founded by Joe Pulizzi, the leading evangelist for content marketing. Joe, an entrepreneur,
speaker, and author on content marketing, believes passionately that there is a better way for
brands to market than how they’ve done it in the past. CMI is a culmination of those beliefs.
Although we’ve accomplished a lot in six years, we still have a long way to go. The CMI team will not
stop until the need for content marketing education no longer exists.
3. MEET OUR TEA M
One of our favorite things about CMI is our team. While a number of us are based in
Cleveland, our team is spread all around the world. We’re fortunate to all be doing
work that we love, and in large part it is because of the CMI and CMWorld communities.
Get to know a little bit more about the faces behind the work!
4. Joe pulizzi
Founder
@JoePulizzi
Without using your job title, tell us
what you do for CMI/CMW?
I preach the gospel of content marketing, and
stand in front of people and accept praise while
our awesome staff does all the work.
What path brought you to CMI/CMW?
I started receiving enough questions from
marketers that an opportunity presented itself.
Tell us about yourself when
you’re not at work.
Love spending time with my boys, running while
listening to Katy Perry, and hitting golf shots
from the woods.
5. PAM KOZELKA
VP of operations
@PamKozelka
Without using your job title, tell us
what you do for CMI/CMW?
I oversee a lot of things. I am a cross between
finance, human resources, office manager and
assistant to JP, I like to execute projects and
dream up new fun ideas to implement.
What path brought you to CMI/CMW?
I was with CMI when it was still Junta42 - I got
a chance to do something I always wanted to
which was to be a part of something that could
be really big - and work on my own schedule to
help it get there.
Tell us about yourself when
you’re not at work.
Volunteering for something, kids Parent Club at
School, or at St. Malachi
6. ROBERT ROSE
chief strategist
@Robert_Rose
Without using your job title,
tell us what you do for CMI/CMW?
I lead CMI’s consulting and education division, working with companies
to help them assemble content marketing strategies appropriate for the
business and then to educate their teams to the strategic approach of
Content Marketing. I also lead the technology advisory for CMI - working
with new technology companies that are looking to enter the content
marketing space. And, finally, in my spare time I work with Joe and
Cathy and the whole gang on how CMI can help deliver on its mission!
What path brought you to CMI/CMW?
I met Joe way back in 2006, and he and I hit it off immediately. We were
both talking about content marketing - and specifically the approach of it
- but from two different lenses. He was talking from the publisher’s point
of view - and I from the brand marketer’s point of view. We decided that
there was no “owner’s manual” for the content marketing process, and
that’s when we decided to write a book together. During the writing of
that book, CMI was really expanding quickly and Joe asked me if I’d like
to help him work with companies to deliver content marketing planning
services. As I got more involved with CMI, I was then blessed to meet all
the amazing people that make up this team - and I’m so glad to be on this
path with all of them.
Tell us about yourself when
you’re not at work.
I love food and drink - and love to spend time finding new places to have
wonderful experiences. My wife Elizabeth and I also love to hike and
explore all the awesome nature here in Southern California. And, finally,
in my spare time I still spend a fair amount of time (when I can) at the
piano, writing and creating music.
7. CATHY McPhillips
MARKETING DIRECTOR
@CMcPhillips
Without using your job title, tell us
what you do for CMI/CMW?
Basically I help make sure everyone knows
about the happenings and offerings of CMI and
CMWorld! I also enjoy negotiation and coming up
with crazy ideas. If you’re our target audience,
I’ll make sure you’re in the know. Oh, and find
me Tuesdays at noon for #CMWorld chats!
What path brought you to CMI/CMW?
Ad agency media planning for both B2C and B2B
clients, then national restaurant marketing for
the better part of my career, and most recently
non-profit and cause marketing, which I love.
Then two Cleveland connections and a twitter
conversation later, I receive an email from Joe
to meet. Now I have a wardrobe of orange and a
reminder of how much I enjoy B2B.
Tell us about yourself when
you’re not at work.
Being self-employed for 15 years, when am I
not at work? But, if there’s fun to be had, I’ll find
it – usually with my family, on my bike, in my
vegetable garden, at a concert, on a neighbor’s
patio or by Lake Erie. Always with music playing.
8. MICHELE LINN
content development
director
@MicheleLinn
Without using your job title, tell us
what you do for CMI/CMW?
I manage the editorial at CMI with the help
of a fabulous editorial team and super-smart
contributors.
What path brought you to CMI/CMW?
My background is in product marketing
for technology, but in 2008 I quit my job to
freelance. Content marketing was gaining
momentum at the time, and I had been
following Joe via his blog and social media for
a couple of years when he emailed me . . . to let
me know he found a typo on my website. I was
mortified, but it was the best typo I ever made.
We started on some small projects, and he
asked me to help launch CMI, which has been far
and away my favorite job ever.
Tell us about yourself when
you’re not at work.
Much of my non-work time is spent with my
family. I have two young children (5 and 1),
so we spend a lot of times at the park, at the
pool and with friends. Before kids (and I hope
once again soon), my husband and I loved to
travel. I also love hiking, cooking and taking
the occasional nap.
9. JODI HARRIS
EDitorial
content manager
@Joderama
Without using your job title, tell us
what you do for CMI/CMW?
My role is to plan, prepare, and publish CMI’s
daily blog content. In essence, I produce a
platform for presenting the perspectives,
principles and practical processes that content
practitioners need to position and promote
their expertise — and propel their profession to
greater pinnacles of success (phew!).
What path brought you to CMI/CMW?
I took a circuitous, yet fortuitous, path to
CMI, having held positions in just about every
content-focused discipline there is, including
print journalism, trade publishing, public
relations, digital marketing and promotions,
advertising copywriting, and strategic content
consulting. CMI is the destination I would have
plugged into my GPS — if such devices were
available for mapping out career journeys.
Tell us about yourself when
you’re not at work.
When I’m not at work... hmm. If memory serves,
I liked spending free time traveling, going to
concerts, playing with my dog, writing snarky
satires, and immersing myself in all forms of
entertainment media and technological gizmos.
10. Clare
McDermott
CHIEF EDITOR, CCO
@SoloPortfolio
Without using your job title, tell us
what you do for CMI/CMW?
I mine the content marketing field for new
ideas and interesting people.
What path brought you to CMI/CMW?
Traveled a circuitous path on my way to CMI-including marketing and finance--but Joe Pulizzi
took a chance on this misfit. I’m thankful daily to
be part of such a fantastic team.
Tell us about yourself when
you’re not at work.
I’m an avid hiker, backpacker, beginner
naturalist, and mother of four. Boston is home,
but happiest in the mountains.
11. Laura kozak
e-media manager
@LaLaKoz
Without using your job title,
tell us what you do for CMI/CMW?
I am Girl Friday for CMI/CMW - if you have a project that needs help or
direction, I’m your man..ummm girl. I started with general admin/
project duties and then discovered my love of all things HTML by
accident - it has turned into the favorite of my responsibilities (managing
the day to day of all the CMI/CMW web properties). I’ve also been known
to be a Google ninja when someone needs some research done or just an
extra hand to make sure an event runs smoothly. I am also CMI/CMW’s
proofer-in-residence. Talk about pressure...phew.
What path brought you to CMI/CMW?
I met our VP of Operations, Pam Kozelka, at a local early childhood PTA
meeting years ago and we had the chance to become friends while
working with the group. I was just mentioning that my kids were all
going to be in school shortly and that I would be on the lookout for
something to occupy my time. CMI had a spot available and Pam gave
me a shot which I will be forever and ever thankful for. I feel truly blessed
to be part of this fantastic team and the experiences I have had. Just
goes to show you that life certainly works in mysterious ways.
Tell us about yourself when
you’re not at work.
I love to spend time with family and friends. My three boys keep
me quite busy with sports and extracurriculars but I adore every
minute of it. I love to read, am a horror/sci-fi/fantasy junkie (books,
film and TV), and have actually started to wear orange when I am
NOT at work. Let’s just say the color has grown on me. Oh and I am
probably the biggest Harry Potter geek you will ever meet.
12. Kelley whetsell
events director
@MeetingDemands
Without using your job title, tell us
what you do for CMI/CMW?
I’m the conductor of the orchestras that are
Content Marketing World and Content Marketing
World Sydney. I make sure that the various
pieces of the events come together in harmony.
From the hotels where you sleep, to the food
that you eat, to the expo hall you walk through
I’m in charge of the arrangement.
What path brought you to CMI/CMW?
The Godfather of Content Marketing and I
crossed paths when we worked at Penton
Media. We reconnected at a networking event
years later where I awkwardly mentioned that
should he get into the event business to give me
a call. And what do you know...he did.
Tell us about yourself when
you’re not at work.
I’ve owned my business for over ten years which
doesn’t leave a whole lot of free time. If you ask
my friends, they would tell you I love to travel
to places with beautiful beaches, in the summer
you can always find me at Hinckley Lake, I’d
never turn down a spa treatment and I love
limoncello margaritas and red velvet cupcakes
with cream cheese frosting.
13. ANGELA VANNUCCI
project director
@ExecMatters
Without using your job title, tell us
what you do for CMI/CMW?
I manage a variety of projects for CMI including
Chief Content Officer magazine, sponsored e-mail
and webinar programs, and our new virtual
event launching in February 2104. I also dabble
in our audience development and database
management.
What path brought you to CMI/CMW?
I started my content marketing career well
before content marketing was popular, heck,
nobody knew what it was! My love of all things
content marketing began in 1996 when I worked
as a project manager at Penton Media. We were
a small group managing content marketing
programs for a few corporate customers that
were well ahead of their time. Flash forward 17
years later and we’re in the middle of a content
revolution and I’m still passionate about the
industry.
Tell us about yourself when
you’re not at work.
I’m a mother, a wife, and an entrepreneur who is
passionate about making every day count
and about planning new travel adventures with
my family!
14. Peter Loibl
VP & publisher
@PeterLoibl
Without using your job title, tell us
what you do for CMI/CMW?
I oversee all advertising and sponsorship revenue
strategies at CMI. I forge strategic relationships
with key CMI clients and prospects while
introducing new CMI channels that provide access
to our ever-growing list of content marketers.
What path brought you to CMI/CMW?
I met Joe Pulizzi in 2004, and Joe and I became
good friends over the years. CMI was a “smaller”
but rapidly growing client of mine during
my tenure at Crain Communications’ BtoB
magazine, and the opportunity to work with Joe
and his rockstar team in 2011 as CMI evolved
was too enticing to pass up!
Tell us about yourself when
you’re not at work.
When I am not working, I spend most of my time
chasing around my 10-month old son Benjamin
and enjoying quality time with my wife Gail. I am
an obsessive Ohio State University football fan
(and alum) and bleed blue in football (New York
Giants), baseball (New York Mets) and hockey
(New York Rangers), and when I have some
energy I enjoy jogging and playing basketball,
reading and, more recently, investing.
15. AMANDA SUBLER
PUBLIC RELATIONS
MANAGER
@AmandaSubler
Without using your job title, tell us
what you do for CMI/CMW?
I help with public relations and publicity for the
“godfather” himself, Joe Pulizzi. I also help with
other publicity and media relations as needed for
CMI/CMW.
What path brought you to CMI/CMW?
I’m a former journalist with a background as a
local TV news producer. When I got tired of the
grind and gave it up, I was trying to figure out
what to do with the rest of my life. That’s when I
discovered content marketing. I love storytelling
and I’m excited about the opportunities out
there for former journalists like myself. Now I
get to work with the best in the industry and
help tell the world all about them!
Tell us about yourself when
you’re not at work.
I’m a recovering TV news junkie, hopeless
mother of two and a fledgling DIY experimenter.
16. LISA MURTON BEETS
research director
@LisaBeets
Without using your job title, tell us
what you do for CMI/CMW?
I head up a variety of editorial projects for CMI,
including books and research reports. I work
with the strategic, content development, and
marketing leads to ensure we develop products
that will be most beneficial to our audience.
What path brought you to CMI/CMW?
I was a B2B journalist/managing editor for many
years and then went on to specialize in custom
publishing as an editorial and project director. I
have been working with Joe on various projects
for 15 years. I am blessed to be part of such an
amazing team.
Tell us about yourself when
you’re not at work.
When I’m not at work, you will find me spending
time with my husband and our two sons, ages
9 and 7. We like to go on family outings, swim,
work on building and art projects, bake, and
read (a lot!).
17. JOSEPH “JK”
KALINOWSKI
creative director
@Ringo66
Without using your job title, tell us
what you do for CMI/CMW?
I am in charge of all things creative at CMI/CMW
including design and all visual aspects of the
CMI brand.
What path brought you to CMI/CMW?
I originally met Joe Pulizzi at a local parent-teacher
association outing in our neighborhood years back.
After chatting for a while, we discovered we both had
roots in publishing, and even though we both knew
and worked with many of the same professionals in
the industry, we had never had the opportunity to
work together. When Joe launched CMI, I received a
call asking if I would be interested in managing the
creative. The day that I received that call was one of
the best days in my professional career!
Tell us about yourself when
you’re not at work.
I am husband to Kristin and dad to Jane and Ella. I
enjoy running, music, comic books, Steelers football,
vintage cars, occasional tattoos, sci-fi, etc. I am a
terrible golfer and great partier. When not working,
running or being a “dad-taxi,” I can often be found
hiding in the one area of my home that is deemed “The
Man Cave” which is adorned with my all of my pop
culture treasures that my better half refers to as “junk.”
18. Essential Content Marketing Resources
Chief Content Officer magazine
CCO is the first globally-distributed magazine
devoted to the fast-growing, evolving field of
content marketing. It is written by, for, and about
the most innovative, influential global content
marketers. Sign up here.
CMI Content Marketing Framework
Learn the common building blocks of any
content marketing strategy.
Read the Framework.
100 Content Marketing Examples
See how companies big and small from various
locations and industries are producing creative, and
successful content marketing campaigns across
multiple online, in person and print channels. Find it here!
Content Marketing World
THE premier annual event for content
marketing, where thousands of content
marketers come together in one location from around the world.
Find out more about CM World today!
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