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EXPERTS“EU/US Marketing Authorization:
Coordinating a Two Continent-
Strategy”
The European Union
o 1 continent
o 27 Countries
o 23 Languages
o 4,325,675 km²
o 497,198,740
inhabitants
C
ontinent
European Union:
o EU Marketing Access/Authorization
o One Approval – Access to 27 Member States
o What do you need ?
European Union:
o CE Mark – Safety + Performance
o ISO 13485 – Quality Standard
o Technical File / Contents
o Notified Body
o Authorized Representative
European Union:
o Timelines to Market Authorization
o Actual Placing on the Market
European Union:
o Contents CE Mark Technical File
o EU Clinical Data for CE Mark and FDA
Submissions
European Union:
o Device Classification – based on indication
o Exit Strategies and Milestones
o CE Mark, Patient Numbers, FU timelines
European Union:
o Notified Body Selection / Registered with EU
Commission
o Pre-meeting Notified Bodies
o Determine Fast Track NB reviews
o Determine milestones (CE Mark / Patient FU)
o Literature Review-Equivalence
European Union:
o Prototype
o Determine Strategy
o What is available? More important: What is not
available (yet)
o Take into consideration:
 Languages
 Cultural differences
o Fastest Route to Marketing Authorization
o LIMIT Sites / Indications
Case Study:
EU/US Marketing Authorization:
o Define „Two Continent‟ Marketing Strategy
o Testing done in accordance with ISO Standards
o Clinical Protocol to cover “Two Continents” in
line with Notified Body and FDA
o Site Selection/Qualification for FDA-
experienced Sites
EU/US Marketing Authorization:
o Animal Testing – safety considerations
 Device placement
 Acute tissue effects
 Chronic Tissue effects
 Gross pathology and histological response
EU/US Marketing Authorization:
o Coordinating the Strategies: Why?
 Save $$
 More efficient use of resources
 Faster realization of revenue
 Avoid redundancy
United States:
o Quality System and Manufacturing Information –
Controls and procedures
 To ensure consistency in product
 To ensure ongoing review of product/system
 To ensure management commitment
 To ensure investigation of defects and corrective
action
o 21 CFR 820 and ISO 13485
United States:
o Manufacturing and QS
 Complexity of Manufacturing
• Process requiring validation
 Outside testing requirement
 Number of design iterations
o Manufacturing documents and validation
reports can be used for US and EU
o ISO 13485 and the QSR are similar, not identical
“EU/US Marketing Authorization:
Coordinating a Two Continent-Strategy”
o Human Clinical Data
o First-in-human Clinical Experience
 Longest duration follow-up data
o Pivotal Study Results
 Demonstrate Safety and Effectiveness or SE
 Sufficient sample size for statistical support
“EU/US Marketing Authorization:
Coordinating a Two Continent-Strategy”
o Clinical Study Focus: Safety and Efficacy
o Class II Devices and Non-invasive Class III
 Single phase is usually adequate
o Class III Devices
 Two phase approach often required
• Pilot phase – 20-50 subjects with 6 month
• Pivotal phase – 100-1000 subjects with significant long term
follow-up (multi-year) in a controlled, comparative design
“EU/US Marketing Authorization:
Coordinating a Two Continent-Strategy”
o Study Duration = TIME
 Study duration is critical path item
• Delays market release and revenue
• Quarterly monitoring
• Data management
 Investigators over-estimate their subject volume
“EU/US Marketing Authorization:
Coordinating a Two Continent-Strategy”
o Investigator / Sites Payments
 In the US, sites and IRBs are commanding more in
payments
 Competition for Investigators in studies
 Institutions are often a party to the contracts and
charge overhead
o EU experience can often suffice for US feasibility
requirements
“EU/US Marketing Authorization:
Coordinating a Two Continent-Strategy”
o First, understand totality of the requirements
 In Europe
 In the US
Section Divider
THANK YOU FOR YOUR ATTENTION

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MediTech a Medpace Company Two Continent Strategy

  • 2. The European Union o 1 continent o 27 Countries o 23 Languages o 4,325,675 km² o 497,198,740 inhabitants C ontinent
  • 3. European Union: o EU Marketing Access/Authorization o One Approval – Access to 27 Member States o What do you need ?
  • 4. European Union: o CE Mark – Safety + Performance o ISO 13485 – Quality Standard o Technical File / Contents o Notified Body o Authorized Representative
  • 5. European Union: o Timelines to Market Authorization o Actual Placing on the Market
  • 6. European Union: o Contents CE Mark Technical File o EU Clinical Data for CE Mark and FDA Submissions
  • 7. European Union: o Device Classification – based on indication o Exit Strategies and Milestones o CE Mark, Patient Numbers, FU timelines
  • 8. European Union: o Notified Body Selection / Registered with EU Commission o Pre-meeting Notified Bodies o Determine Fast Track NB reviews o Determine milestones (CE Mark / Patient FU) o Literature Review-Equivalence
  • 9. European Union: o Prototype o Determine Strategy o What is available? More important: What is not available (yet) o Take into consideration:  Languages  Cultural differences o Fastest Route to Marketing Authorization o LIMIT Sites / Indications Case Study:
  • 10. EU/US Marketing Authorization: o Define „Two Continent‟ Marketing Strategy o Testing done in accordance with ISO Standards o Clinical Protocol to cover “Two Continents” in line with Notified Body and FDA o Site Selection/Qualification for FDA- experienced Sites
  • 11. EU/US Marketing Authorization: o Animal Testing – safety considerations  Device placement  Acute tissue effects  Chronic Tissue effects  Gross pathology and histological response
  • 12. EU/US Marketing Authorization: o Coordinating the Strategies: Why?  Save $$  More efficient use of resources  Faster realization of revenue  Avoid redundancy
  • 13. United States: o Quality System and Manufacturing Information – Controls and procedures  To ensure consistency in product  To ensure ongoing review of product/system  To ensure management commitment  To ensure investigation of defects and corrective action o 21 CFR 820 and ISO 13485
  • 14. United States: o Manufacturing and QS  Complexity of Manufacturing • Process requiring validation  Outside testing requirement  Number of design iterations o Manufacturing documents and validation reports can be used for US and EU o ISO 13485 and the QSR are similar, not identical
  • 15. “EU/US Marketing Authorization: Coordinating a Two Continent-Strategy” o Human Clinical Data o First-in-human Clinical Experience  Longest duration follow-up data o Pivotal Study Results  Demonstrate Safety and Effectiveness or SE  Sufficient sample size for statistical support
  • 16. “EU/US Marketing Authorization: Coordinating a Two Continent-Strategy” o Clinical Study Focus: Safety and Efficacy o Class II Devices and Non-invasive Class III  Single phase is usually adequate o Class III Devices  Two phase approach often required • Pilot phase – 20-50 subjects with 6 month • Pivotal phase – 100-1000 subjects with significant long term follow-up (multi-year) in a controlled, comparative design
  • 17. “EU/US Marketing Authorization: Coordinating a Two Continent-Strategy” o Study Duration = TIME  Study duration is critical path item • Delays market release and revenue • Quarterly monitoring • Data management  Investigators over-estimate their subject volume
  • 18. “EU/US Marketing Authorization: Coordinating a Two Continent-Strategy” o Investigator / Sites Payments  In the US, sites and IRBs are commanding more in payments  Competition for Investigators in studies  Institutions are often a party to the contracts and charge overhead o EU experience can often suffice for US feasibility requirements
  • 19. “EU/US Marketing Authorization: Coordinating a Two Continent-Strategy” o First, understand totality of the requirements  In Europe  In the US
  • 20. Section Divider THANK YOU FOR YOUR ATTENTION