Uploaded bySara Faizpour
Medicine Cabinet
McKesson, the largest pharmaceutical distributor in North America, is developing a mobile health app called Medicine Cabinet to expand into consumer markets. The app will allow users to track medical needs, search symptoms and medications, and manage schedules. It profiles potential user types like patients, caregivers, medical students, and professionals to provide personalized medical information and recommendations.
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Medicine Cabinet
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- 2. Opportunity Identification Family Healthcare •Small, Local, Trusted
- 3. Objective McKesson / MobileHealth • Number 1 Pharmaceutical Distribution in US and Canada • 52% of US Hospitals and 20% of Physicians Use McKesson • 43% of US Physicians Use Mobile Health Technology 500Mmedical app users by 2015 $400Mmarket for mobile health apps by 2016
- 4. B2B to B2C McKessonMedical App • Why B2B to B2C? Recognition and Awareness of End Users Recommitting Medical Professionals as Partners to McKesson Creating Value for Professionals and Patients End User
- 5. Personas Patients • Caregiver • Chronicallyill • Healthcare Interested Professionals • Clinical Doctors • Independent GP • Medical Students • Pharmacists • Nurses • Daycare Staff
- 6. Olivia James 42. SanFrancisco. Mother of 2 Olivia is a 42 year old mother of two. She has a son who is 12 and a daughter who is 6. She is also a freelance graphic designer and things can get hectic sometimes. She would really appreciate a way she can keep track of the medical needs of the family while she is busy with her job. Likes >Keeping up with the latest trends in design. >Planning family gathering. >Creating a balance between personal and professional life. Dislikes >Poor time management. >Not following a routine for household tasks. >Procrastination. Behavior Use of Mobile Devices Availability Tech Savvy Medical Knowledge
- 7. Daniel Scott 33. Houston.Medical Student Daniel Scott has been a Houstonian since 1985. He graduated from Texas A&M University in College Station with a Bachelor of Arts degree in Biology in 2008. He then received her Doctorate of Medicine from Baylor College of Medicine in 2012 and is completing his internship and pediatric residency at Baylor College of Medicine affiliated hospitals Likes >Keeping up with the latest trends in Medicine. >Conducting research in his field of study. >A structured and strategic patient management system. Dislikes >Poor time management. >Lack of concentration. >Procrastination. Behavior Use of Mobile Devices Availability Tech Savvy Medical Knowledge
- 8. Competition Healthcare Apps • KaiserPermanente • Cardinal Health Inc. • Mayo Clinic • Drug Retailing Chain Apps • WebMD / Med Scape / Symple
- 10. THE MEDICINE CABINET MYCABINET PROFILE BODY ACHES CALENDAR PHARMACIES Tap on different body parts to specify the location of pain. You can then start search- ing based on medical information entered in your profile. Medicine Cabinet gives you search results compatible with your body. Family-Oriented Personalized Informative 3 Languages User Experience Value Propositions
- 11. Do you smoke? Doyou drink? Do you excercise? QQ WW EE RR TT YY UU II OO PP AA SS DD FF GG HH JJ KK LL SearchSearch 123123 123123 ZZ XX CC VV BB NN MM ?? .. !! ,, Name: Age: Weight: Height: Blood Type: Do you suffer from any medical conditions? Specify: Have you undergone any operations? Do you suffer from any drug allergy? Are you currently on any medications? Specify: Yes No Yes No Adelabi Oru 55 146 Lb. 5’ 7” A+ A- B+ B- AB+ AB- O+ O- Unknown Yes No Specify: Yes No ProfileProfileLabel NEW USER PROFILE
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- 13. Pick your achePickyour acheBack iPad 8:35 PM Search Ache CIRCULATORY SYSTEM THE HUMAN BODYTHE HUMAN BODY CATALOGCATALOG BODY ACHESBODY ACHES PHARMACIESPHARMACIESCALENDARCALENDAR PROFILEPROFILEMY CABINETMY CABINET Enoxaparin is a medicine used to treat certain heart problems like heart failure. Heart failure results when the heart can't pump blood well enough to supply the body’s needs. If you have heart failure, digoxin can improve your heart's ability to pump blood. This will often improve symptoms such as shortness of breath. Enoxaparin can also help people who have a rapid or irregular heartbeat. .This can be caused by a heart problem called atrial fibrillation. Enoxaparin helps by slowing down and controlling the heart rate. ENOXAPARIN Dronedarone is used to treat people who have had atrial fibrillation (a heart rhythm disorder that may cause the heartbeat to be fast and irregular) or atrial flutter. DRONEDARONE HeartHeart
- 14. MEDICATION INFO Pick YourMedicinePick Your MedicineLabel ADVIL CONGESTION RELIEF TABLETS Generic MedicationGeneric Medication Contains: ibuprofen & phenylephrine. Ibuprofen 200 mg pain reliever/fever reducer (NSAID); Phenylephrine HCl 10 mg nasal decongestant. Non-drowsy relief of: sinus pressure, nasal swell- ing & congestion, and headache. 1 pill dosage. Temporarily relieves these symptoms associated with the common cold or flu: headache; fever; sinus pressure; nasal congestion; minor body aches and pains. Reduces swelling of the nasal passages. Temporarily restores freer breathing through the nose. CATALOGCATALOG BODY ACHES PHARMACIESCALENDAR PROFILEMY CABINET ADVIL CONGESTION RELIEF TABLETS IBUPROFEN 200mg PRODUCT DETAIL INGREDIENTS DIRECTIONS WARNING That is one of the biggest pluses of Advil is that you can regulate yourself. One pill works fine? Great! Doesn't quite cut it? Okay, take another. Always be careful to keep track of what you've taken and when, however, since you should take no more than 2 tablets every 4 to 6 hours, and no more than 6 tablets total in 24 hours.
- 15. THE CALENDAR Manage YourScheduleManage Your ScheduleLabel Medical Calendar Adelabi Oru Rinsola Oru Bernard Oru Bisola Oru Nosike Oru Nosike Oru Ferrous Sulfate 325 mg 30 tablets Take medication on an empty stomach 1 hour before or 2–3 hours after a meal. Date Filled 02.19.2011 Discare After 05.18.2012 Buffered Vitamin C 1000 mg 90 Tablets Take one tablet daily or as directed by a health- care practitioner. Vicks Nature Fusion Cold & Flu Nighttime Relief Liquid Real Honey 8.0 OZ Refill date close. (03.12.2011) Coricidin Hbp Tablets Cold And Flu Needs Refill JanuaryJanuaryFebruaryFebruaryMarchMarchAprilApril 325mg Fr Sulfate 325mg Fr Sulfate 325mg Fr Sulfate 325mg Fr Sulfate MARCH 3RD 2011 CATALOGCATALOG BODY ACHES PHARMACIESCALENDAR PROFILEMY CABINET
- 17. My Tasks UrgentToday OK MedicineCabinet Setting Top Priority Family Profiles Pharmacies
- 18. IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg Medical CabinetMedical Cabinet IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg IBUPROFEN 200mg MedicineCabinetMedicine Cabinet Age: Name: Jessica Jones 24 Weight: Height: 146 Lb. 5’ 7” Medicine Cabinet
- 19. PharmaciesFamily Profiles Mary Jones 19 Status:In Class Lowell School Family Profiles 8 4 2 12