HealthPlacid MediInnovations Pvt.Ltd (Medical Tourism In India)
Medical tourism can be broadly defined as
provision of 'cost effective' private medical
care in collaboration with the tourism industry
for patients needing surgical and other forms
of specialized treatment. This process is being
facilitated by the corporate sector involved in
medical care as well as the tourism industry both private and public.
Medical tourists are generally residents of the
industrialized nations of the world and primarily come
The United States
But more and more, people from many other countries
of the world are seeking out places where they can
combine vacationing and obtaining their medical care
at an affordable cost.
The medical tourism in India has been increasing
every year for the spectrum of treatments that
are being offered in most major hospitals which
Cosmetic and Plastic Surgery
India offers World Class Medical Facilities,
comparable with any of the western countries.
India has state of the art Hospitals and the best
qualified doctors. With the best infrastructure,
the best possible Medical facilities, accompanied
with the most competitive prices, you can get the
treatment done in India at the lowest charges.
India is in the process of becoming the “Global
The cost of medical services in India is almost 30%
lower to that in Western countries and the
cheapest in South-east Asia.
Indian hospitals excel in cardiology and
cardiothoracic surgery, joint replacements,
transplants, cosmetic treatments, dental care,
Offshore medical procedures are conducted for as
much as one-tenth the cost of a comparable
treatment in developed countries due to the
A bone-marrow transplant which would cost you
around $250,000 in the US and £150,000 in UK will
cost you a mere $26,000 in India. A patient can
successfully get a gastric bypass surgery in India
by paying just $9,500 as against a $65,000 price tag
for the same in the US. It is also a good idea to
avail a medical tourism package which would
include airfare, accommodation charges and a visit
to some of the holiday destinations in the country.
Medical Tourism is poised to be the next Indian
success story after Information Technology.
According to a CII study the Industry’s earning
potential estimated at Rs.5000-10000 Crore by
Medical tourism can contribute Rs 5,000- 10,000
Crore additional revenue for up- market
tertiary hospitals by 2012and will account for 35% of the total healthcare delivery market.
The major service providers in Indian medical
The Apollo Hospital, Escorts Hospital, Fortis
Hospitals, Breach Candy, Hinduja, Mumbai’s
Asian Heart Institute, Arvind Eye Hospital,
Manipal Hospitals, Mallya Hospital, AIIMS.
In terms of location- Delhi, Chennai, Bangalore
and Mumbai cater to the maximum number of
the health tourists and are fast emerging as
medical tourism hubs.
Nowadays medical tourism in India includes
advanced and life savings health care services
like open transpalnts, cardio vascular surgery,
Eye treatment, knee/ hip different cosmetic
surgeries and alternate systems of medicine.
The commitment to provide comprehensive
healthcare to all citizens, irrespective of their
paying capacity, was given up by the Indian
government after 30 years of the Indian
After the globalization and liberalization of
Indian economy on 1991, the government of
India has opened up medical service to the
voluntary and private sectors for foreign
tourists and other citizen who can pay to get
the high tech medical services.
The rapid growth of the private sector over the
1980s and the emergence of a corporate health
sector in the 1980s was a part of the
comprehensive policy that choose to promote
As a part of medical tourism, India is
recognized as the cradle for the test tube babies
and is popular for surrogacy services .
Over than these, India offer high tech cardiac,
paediatric, dental, cosmetic and orthopaedic
surgical services as well as the traditional
One estimate by Pricewaterhouse Coopers
projects that the Indian healthcare sector
should be worth about $40 billion by 2012.
In 2008 the size of the industry was around Rs.
1,500 crores. India’s medical tourism sector is
expected to experience an annual growth rate
of 30 percent, making it a Rs. 9,500 crore
industry by 2015.
The Developing strategies on indian medical
tourism is based on the 7 ps of marketing mix:
India is emerging as an attractive, affordable for
healthcare & BUT there are some challenges that the
country has to overcome to become a tourist
destination with competent health care industry. The
government should step in the role of a regulator and
a facilitator of private investment in healthcare. An
apex body for the industry needs to be formed to
promote the India brand abroad and aid intersectoral coordination. Joint ventures with overseas
partners and establishment of MEDICITIES will help in
India building a significant advantage and leadership
position in the industry.
CII- Mckinsey (2002): “Health care in India :
The Road Ahead”, CII, Mckinsey and company
and Healthcare federation, New Delhi.
Cohen, E.(2010). Medical Tourism, A critical
evaluation Tourism Recreation Research, 35(3),
International journal of Multidisciplinary
Research Vol.1 Issue 3, july 2011, ISSN 2231
HealthPlacid MediInnovations Pvt. Ltd.