1. www.morningadvertiser.co.uk @morningad
TOTAL BRAND UNIVERSE 284,093
Content unique visitors 57,935
Content page views 207,490
Mobile/Tablet unique visitors 48,635
Mobile/Tablet page views 109,406
Jobs unique visitors 6,445
Jobs page views 20,871
Property unique visitors 4,700
Property page views 43,251
PMA WEEKLY
MAGAZINE
READERS
101,267
WEBSITE
AUDIENCE
morningadvertiser.co.uk
monthly unique visitors**
117,715
NEWSLETTERS
38,978
SOCIAL MEDIA
22,832
FACE-TO-FACE
ATTENDEES
3,301
Weekly Magazine (average net circulation
January - December 2014) 28,235
Pass-on readership (Average additional
2.4 readers per print copy)* 67,764
PMA Digital Edition
(as of July 2014) 5,268
Email Newsletter Subscribers 30,978
Pub Food Newsletter Subscribers 8,000
@morningad 20,034
Facebook fans
(as of May 2015) 2,798
Publican Awards 2015 1235
Great British Pub Awards 2014 617
Top 50 Gastropub Awards 2015 148
MA300 Business Club (May and
Sept 2014, and Jan 2015) 473
Beer Innovation Summit 2014 151
Cider Trends Summit 2014 175
Spirits Summit 2014 129
Tenanted Pub Summit 2014 125
Managed Pub Retail Summit 2014 133
Future Pub Conference 2015 115
* Based on Reader Research Ipsos MORI August 2012
** Website and newsletter figures based on the average Jan - Apr 2015, Source Google Analytics
Duplication has been eliminated within each product, but not across products or channels.
THE PUBLICAN’S
MORNING ADVERTISER
BRAND REPORT 2015

2. MEDIA CHANNELS
*Total figures taken from the subtotals provided on page 1.
WEEKLY MAGAZINE 101,267*
The Publican’s Morning Advertiser – founded in 1794 – is the only weekly magazine serving the pub
sector, and is distributed free of charge to pubs and bars. Its award-winning team of journalists cover
all types of pubs - tenanted & leased, franchised, freehold and managed - and provide their operators
with industry news, analysis and opinion, as well as licensing law, property news, drinks news and
weekly food content via our dedicated PubFood section.
WEBSITE AUDIENCE 117,715 average unique visits per month*
Our website www.morningadvertiser.co.uk is a busy community resource for pub industry professionals.
It leads with up to the minute news stories, and provides a deep resource of information with category
reports and how-to guides information. The property section features around 4,000 pubs for sale or
lease at any time.
E-NEWSLETTERS 38,978 opted-in recipients*
The PMA’s daily leading industry e-newsletter is delivered at 9.30am on weekdays to an opted-in
audience who value its news, opinion and features content. The newsletter achieves a market-leading
open rate and strong click-through performance to our website.
SOCIAL MEDIA 22,832*
The Publican’s Morning Advertiser and its team of journalists are actively engaged with a wide social
media audience on Twitter, Facebook and LinkedIn. We understand our audience, what they are
thinking, what they are doing and what they are planning. And they trust our independent view.
FACE-TO-FACE 3,301*
The Publican’s Morning Advertiser runs a comprehensive portfolio of events, including awards,
conferences and business clubs. Each event is produced in-house to showcase professionalism and
excellence and provide our community with authoritative, independent and memorable content.
The Publican Awards (for pub companies) and Great British Pub Awards (for individual pubs and
licensees) are the premier awards events in the pub sector, attracting hundreds of entries.
The MA300 Business Club provides unrivalled networking opportunities for multiple pub and bar
operators. And our beer and cider summits showcase the latest innovations and trends.
THE PUBLICAN’S
MORNING ADVERTISER
BRAND REPORT 2015
www.morningadvertiser.co.uk @morningad

3. 15,387
8,650
CONTROLLED CIRCULATION TERMS OF CONTROL
Owners, landlords, licensees, managers, tenants and staff in the licensed on-trade sector at Freehold, Leasehold and Tenanted Pubs. Directors, buyers, managers and individuals with
purchasing influence at head and regional offices of brewers, managed pub companies, leisure, hotel and catering licensed chains.
THE PUBLICAN’S MORNING ADVERTISER PRINT CIRCULATION
FOR THE PERIOD JANUARY 2014 - DECEMBER 2014
28,235 average net circulation
PRINT CIRCULATION
THE PUBLICAN’S
MORNING ADVERTISER
BRAND REPORT 2015
Circulation Type
Controlled Circulation
Paid Subscriptions
Newstrade
Type of Establishment
Freehold
Leasehold/Tenanted
Head Office/Managed
2.90% 0.88%
96%
CONTROLLED CIRCULATION ANALYSIS
www.morningadvertiser.co.uk @morningad
2,073

4. The information contained in this publisher's statement has been reported
honestly and accurately in accordance with the WRBM mission and values.
Tim Brooke-Webb Jenny Lockwood
Managing Director - Hospitality Circulation Manager
Dated: 1 April 2015
THE PUBLICAN’S MORNING ADVERTISER IS PUBLISHED BY:
William Reed Business Media Ltd
Broadfield Park, Crawley,
West Sussex RH11 9RT
www.william-reed.com
Registered in England No. 2883992. VAT No. 644 3073 52
PUBLISHER’S STATEMENT
CONTACTS:
MANAGING DIRECTOR - HOSPITALITY
Tim Brooke-Webb
01293 610236 | tim.brooke-webb@wrbm.com
COMMERCIAL DIRECTOR
Hilton Young
01293 846582 | hilton.young@wrbm.com
PARTNERSHIPS DIRECTOR
Jill Harrington
01293 846528 | jill.harrington@wrbm.com
PARTNERSHIPS DIRECTOR
Chris Duffett
01293 846546 | chris.duffett@wrbm.com
THE PUBLICAN’S
MORNING ADVERTISER
BRAND REPORT 2015
Data for the controlled free element of the Publican’s Morning Advertiser (PMA) circulation is provided directly by CGA Strategy, utilising their Outlet Index tool. Outlet Index is the GB On Trade’s most robust and accurate
universe database offering an unrivalled live source of licensed venues, which is refreshed by a team of field, desk and telephone researchers continually adding and subtracting outlets based on the latest intelligence.
Outlet Index is the only on trade database trusted by trade bodies, government, retailers, brewers and suppliers and the only trusted source for industry statistics in openings/closures and changes in marketing structure.
www.morningadvertiser.co.uk @morningad