This document discusses the role and responsibilities of a community manager for an online media site in Belarus. It outlines that a community manager must be an advocate for their clients, remain loyal to the brand, correspond with customers, and always speak on behalf of the brand. They must constantly analyze audience sentiment, be prepared to face criticism, and take responsibility for their words. Effective community management involves active participation on social media, engaging adjacent communities, organizing promotions, and attracting, satisfying and retaining customers. The role requires thorough knowledge of both the product and company, exploring the audience, guiding discussions, and ensuring a space for community members to communicate.

1. DEVELOPMENT OF INTERNET
ACTIVISM IN BELARUSIAN MEDIA

2.  Why does an Internet project need a Community
manager? Additional expenditure or a visionary
investment?
 How to deal with passive site visitors?
 Live site = high quality content + competent Community
manager
 Alternative to a Community-manager in Belarusian
realities

4. YOU are an advocate and protector for the client.
YOU are loyal to the brand.
YOU correspond with many clients and divisions.
YOU are the most public person for the majority of the product
costumers.
You always speak on behalf of the brand. (as defined by
the client)
You must constantly analyze the mood in the audience
You are constantly facing the harsh criticism, both deserved
and not
Make no mistake: despite the friendly look, community
manager's job is associated with a high sense of responsibility.
Each word can be used against you

6.  Active participation in online communication: social
media, the blogosphere, Twitter, Facebook.
 Active participation in the adjacent communities
 Organization of promotions, discounts, lotteries,
etc.
 Participation in conferences and off-line meetings
 Attract new customers, increase sales, audience
retention.
 Provide customer satisfaction, build buzz, and
create n effective word-of-mouth campaign.

8. 2.Turn them into the audience.(Conversion)
3.Keep the audience.(Retention)

9. • Know thoroughly both the product and
the company
• Explore the audience
• Direct the community in the right
direction
• Ensure a convenient space for
communication for the community
members

10. What do we do now? The constant question of the beginner.
• Make people feel at home. Many newcomers like to be
presented (especially in the West). Give them this opportunity.
• Choose a topic for discussion. Community Manager activates
the discussion, questions and answers making sure that the
users will come back.
• Resist the offtopic. Check if the talk sticks to the topic of
discussion.
• Resist the negativism. Argues, foul language, making it
personal, etc. all of this destroys the community.
• Help the users. Personally.
• Analyze what people say about you and the brand on the
Internet
• Say “I”.

11. • Poorly interact with other departments. Community manager
says one thing and other company representatives say the
opposite. You want to be open and share everything, and
your bosses do not want that Do as your bosses say.
• Do not react to the community demands, do not take part in
the deliberations, do not organize the participants.
• Arrange a few elite groups and communicate only with their
members.

12.  Self-promotion / advertising of own brand..
 Information search.
 Communication for communication: Top
communities communicate on their own, without
outside interference.
 For the sake of profit. (discounts, promotions,
coupons, etc.)
 Whine, a tough criticism. For some people the
Internet is a great tool to let off steam
 Communicate with peers.
 To have a place, which is not ashamed to belong to
 To make useful connections
 To get support

13.  Forum chatterboxes. In life they are modest, shy people. Sometimes they even begin
to actively communicate offline.
 Cruel, rough, "honest." In fact, ordinary people. Behave this way online.
 Members of the many networking organizations: clans, gangs, groups, etc.
 Voice of reason. (Conscience of the community). The most peace-loving members of
the online community, they want everyone to reconcile.
 The pile-on
 Dissenters. People who seek to undermine the authority of the administration of the
resource. Fans of de-anonymisation and harassment of workers.
 Newbies
 Leaders
 Non-writers.
 Oldies
 Experts
 _____________________________________________________________
 Trolls
 Spammers
 Frondeurs
 People who want to mark their superiority. (The Hecklers)
 Elite