Intertextuality refers to how texts influence each other through references and transformations. It occurs when a text references or is inspired by previous media or ideas. The music video for "Take On Me" uses comic book references as intertextuality, referencing a previous form of media. Similarly, Shania Twain's "Man! I Feel Like A Woman" music video was clearly inspired by Robert Palmer's earlier "Addicted to Love" video as an example of intertextuality, taking influences from one text to create another.

1. Intertextuality

2. Intertextuality
Whatisintertexuality?
Intertextuality is the shaping of texts’ meaning
by other texts. Any text is the absorption and
transformation of another.
A text or form of media has been influenced or is
referencing something which has gone before it.

3. Intertextuality
Examples
The video to ‘Take On
Me’ uses comic book
references throughout
therefore, using a form of
media which has gone
before it to inspire and
create the product.
Examples
An example of intertextuality in music videos is A-Ha
‘Take On Me’

4. Intertextuality
However, intertextuality is not always about referencing
media that have previously been used it can also be that
the whole video evolves around a previously used idea.
An example of this is Robert Palmer ‘Addicted To Love’
and Shania Twain ‘Man! I Feel Like A Woman‘.

5. Intertextuality
The music video for ‘Man! I Feel Like A Woman’ (1999)
obviously used ‘Addicted To Love’ (1986) for inspiration rather
than using subtle similarities.
Shania Twain has clearly done the complete opposite to
what Robert Palmer did years previous. This is an example
of intertextuality, taking influences from one music video to
use in another.

6. Intertextuality
The music video for ‘Man! I Feel Like A Woman’ (1999)
obviously used ‘Addicted To Love’ (1986) for inspiration rather
than using subtle similarities.
Shania Twain has clearly done the complete opposite to
what Robert Palmer did years previous. This is an example
of intertextuality, taking influences from one music video to
use in another.