Presented at TMKedu by Sean Galligan on July 16, 2014
Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.
Presented by Bruce Harwood: June 29, 2017
Have you heard about traditional media but aren't quite sure what it is? This session on how to plan and buy traditional media will give you some context on why advertisers use it and how you should think about it. As each medium is different in its own way and we will explore the nuances of each and how they are adapting in today's digital landscape.
Cable Radio Network Adverstising Presentationjohnmarston
CRN is a syndicator of talk radio programming that partners with top radio talent. It provides a turnkey promotional solution for advertisers, including advertising across its 11 million home network and through the programs and personalities. CRN offers local and national advertising opportunities, as well as services like interviews, product placement, and video/audio production. It touts the power of talk radio through metrics on its large and affluent audience. CRN encourages advertisers to leverage its personalities and programming to connect with listeners and drive traffic, sales, and brand awareness.
The document discusses various media planning considerations for brand building campaigns. It provides key metrics for evaluating media like reach, frequency, and GRPs. It also covers target audience profiles, scheduling methods, and factors that influence determining an effective frequency for advertising like the brand, creative message, and media environment. Media habits data is presented on viewership of TV and radio channels and readership of newspapers in Bangladesh.
Cox Media Client Proposal: Backyard DestinationsCox Media
Cox Media provides targeted advertising solutions to reach Phoenix residents interested in staying close to home for vacations. Their television, online, and content integration solutions allow advertisers to reach "backyard destination" travelers across multiple platforms. Cox has high penetration rates in Phoenix and the ability to precisely target audiences by location, demographics, and interests to promote specific destinations like Sedona and Rocky Point.
The document contains a candidate's critical evaluation of their radio broadcast coursework. It discusses the forms and conventions used in the broadcast, including reports, inserts, outside broadcasts, and VOX pops. It represents social groups like youth, men, and women. It would be suitable for radio stations targeting young adults and teenagers. The candidate learned about planning, research, production, and post-production techniques for constructing an effective radio broadcast.
Media Deck - New Mexico Department of TourismSean Arthur
Detailed media deck that our team created and presented for New Mexico's Department of Tourism. I researched Radio, OOH, and TV/Cable Buy and wrote the section on TV/Cable Buy.
Presented at TMKedu by Sean Galligan on July 16, 2014
Have you heard about traditional media but aren't quite sure what it is? This presentation shares how to plan and buy traditional media and will give you some context on why advertisers use it and how you should think about it. Each medium is different in its own way and this presentation explores the nuances of each and how they are adapting in today's digital landscape.
Presented by Bruce Harwood: June 29, 2017
Have you heard about traditional media but aren't quite sure what it is? This session on how to plan and buy traditional media will give you some context on why advertisers use it and how you should think about it. As each medium is different in its own way and we will explore the nuances of each and how they are adapting in today's digital landscape.
Cable Radio Network Adverstising Presentationjohnmarston
CRN is a syndicator of talk radio programming that partners with top radio talent. It provides a turnkey promotional solution for advertisers, including advertising across its 11 million home network and through the programs and personalities. CRN offers local and national advertising opportunities, as well as services like interviews, product placement, and video/audio production. It touts the power of talk radio through metrics on its large and affluent audience. CRN encourages advertisers to leverage its personalities and programming to connect with listeners and drive traffic, sales, and brand awareness.
The document discusses various media planning considerations for brand building campaigns. It provides key metrics for evaluating media like reach, frequency, and GRPs. It also covers target audience profiles, scheduling methods, and factors that influence determining an effective frequency for advertising like the brand, creative message, and media environment. Media habits data is presented on viewership of TV and radio channels and readership of newspapers in Bangladesh.
Cox Media Client Proposal: Backyard DestinationsCox Media
Cox Media provides targeted advertising solutions to reach Phoenix residents interested in staying close to home for vacations. Their television, online, and content integration solutions allow advertisers to reach "backyard destination" travelers across multiple platforms. Cox has high penetration rates in Phoenix and the ability to precisely target audiences by location, demographics, and interests to promote specific destinations like Sedona and Rocky Point.
The document contains a candidate's critical evaluation of their radio broadcast coursework. It discusses the forms and conventions used in the broadcast, including reports, inserts, outside broadcasts, and VOX pops. It represents social groups like youth, men, and women. It would be suitable for radio stations targeting young adults and teenagers. The candidate learned about planning, research, production, and post-production techniques for constructing an effective radio broadcast.
Media Deck - New Mexico Department of TourismSean Arthur
Detailed media deck that our team created and presented for New Mexico's Department of Tourism. I researched Radio, OOH, and TV/Cable Buy and wrote the section on TV/Cable Buy.
This document summarizes the partnership between Westwood One, a major radio network, and Toyota to communicate Toyota's messaging to consumers. Some key points:
- Westwood One reaches over 190 million Americans weekly through radio programming, allowing them to deliver Toyota's messages at scale.
- They provide both national programming as well as local content tailored to specific markets, helping Toyota speak to consumers throughout their daily lives.
- Integration opportunities exist within Westwood One's portfolio of popular brands like sports, news, and entertainment programming to embed Toyota messaging within valued content.
- Additional activation avenues include events, traffic and weather sponsorships, digital platforms, and in-store radio networks to reach consumers across multiple touch
The document outlines a marketing research project analyzing the transition of The Late Show from David Letterman to Stephen Colbert. It describes secondary research on viewership trends, exploratory interviews, and a survey measuring awareness of the change and viewership intentions. The results found low awareness of Colbert taking over and recommendations to increase marketing and focus more on recurring comedy segments to boost ratings.
Netflix: who and what is keeping people awake at nightMichael Thomson
Netflix is an 11 billion USD company, and is frequently cited as an example of a 'disruptor'. Inspired by a tweet from Netflix - "Sleep is my greatest enemy", we wondered; what and who is keeping people awake at night?
1) Z100 radio station reaches a large audience of 18-49 year olds across New York. It is particularly strong with women ages 18-24 and 25-34, reaching over 40% of those demographics.
2) Z100 offers various marketing opportunities across its radio station and Clear Channel properties, including online advertising, live events, and access to its large database of members.
3) The document proposes that Z100 can create customized and integrated marketing solutions that leverage its content and audience across multiple platforms.
SuperHits of the 60’s-70’s-80’s is a document that provides information about radio station COSY-FM, including what COSY is, who listens to it, why listeners tune in, where its signal reaches, and how businesses can engage with its audience of nearly 11,000 daily listeners. COSY-FM plays classic hit songs from the 1960s through 1980s and targets listeners aged 35-64, though it also attracts younger audiences. The document discusses COSY's on-air personalities and local news coverage, and provides statistics about its loyal demographic that has high disposable income.
This document provides information to help State Central Credit Union choose a new radio station to advertise on. It summarizes the demographics and ratings of four potential stations - V100, 102.1, FM106.1, and WKTI. It also outlines the pros and cons of each station. Finally, it concludes by stating that four proposals will be presented from each station outlining advertising options and costs within State Central's $6,000 monthly budget.
WIRX is a rock radio station located in Southwest Michigan that has been serving the area for over 30 years. It has a daily reach of over 20,000 listeners through its radio broadcast as well as digital platforms like Facebook, podcasts, and website banners. The typical WIRX listener is between 25-54 years old, owns their home, has an income between $35k-$75k, and enjoys movies, news, TV, shopping, and music. Advertising with WIRX provides access to this large and loyal audience at a lower cost than other media. Several local businesses explain how partnering with WIRX has helped increase their exposure and driven new customers through effective targeted advertising.
Wolf Creek Productions is an outdoor media company established in 1992 that produces television shows, commercials, and digital content. They partner with Outdoor Channel, the leading outdoor television network, to help clients connect with audiences across media platforms. Their television shows such as American Archer, Gun Dog TV, and Outdoor America reach millions of households each year and feature iconic hosts. Wolf Creek offers integrated partnerships that include in-show promotions, video and digital content, and social media posts to help clients effectively promote their brands.
Radio commercials are a form of advertising where companies purchase airtime from radio stations to broadcast commercials. Radio ads rely solely on audio to convey information through voiceovers and music. They can be an effective and cheaper way to target specific audiences, as different radio stations attract different demographics. However, their lack of visuals and the fact that many listeners dislike ads are disadvantages.
NBC dominated Thursday night primetime television in the 1990s with scripted sitcoms and dramas like Friends and ER. This began to change in the 2000s as reality television grew in popularity due to lower production costs. NBC chairman Jeff Zucker announced in 2005 that the network would devote the first hour of primetime each night to unscripted reality shows and reduce scripted programming. This shift reflected the growing importance of reality TV and prepackaged formats to television's business model and its ability to generate revenue through product placements, merchandising, and audience engagement across multiple platforms.
NBC dominated Thursday night primetime television in the 1990s with scripted sitcoms and dramas like Friends and ER. This changed in the 2000s as reality television grew in popularity due to lower production costs. NBC chairman Jeff Zucker announced in 2005 that the network would devote the first hour of primetime each night to unscripted reality shows and reduce scripted programming. This shift reflected reality TV's growing role in television and its business model of reducing costs while increasing opportunities for product placements and audience engagement across media platforms.
'Andy Parfitt Leaves "BBC Radio 1" On A High: Separating The Man From The Myt...Grant Goddard
Analysis of audience ratings of UK radio station 'BBC Radio 1' during its management by Andy Parfitt, written by Grant Goddard in July 2011 for Grant Goddard: Radio Blog.
The document discusses a survey of NPR listeners regarding their perceptions of corporate sponsorship of public radio. Some key findings:
- Three in four listeners have a more positive opinion of companies that sponsor public radio.
- Two in three believe sponsors' social and cultural values usually align with their own.
- When price and quality are equal, two-thirds of listeners prefer to do business with public radio sponsors.
- NPR's "halo effect" is stronger than that of commercial media organizations, giving sponsors on public radio added value.
This document outlines a partnership proposal between One Solution and Pit Bull Energy products to increase sales and brand awareness. It proposes using Radio One, TV One, and Entertainment One platforms to run advertising campaigns. For radio, this includes spots on the Russ Parr and Ricky Smiley morning shows which align with Pit Bull's target demographics. For TV, proposed shows on TV One include Love That Girl and Martin. Entertainment One proposes marketing Pit Bull at Radio One events and tours to sample products. The goal is to establish Pit Bull as the better tasting energy drink and drive consumers to retailers. The total proposed investment across radio, TV, and events is $737,760, $250,000, and $TBD respectively.
The document summarizes trends in radio and television media consumption in the United States. It finds that radio has significantly higher weekly reach than television among adults aged 18+ as well as among millennials and those aged 35-49. Television viewership is declining as the average age of primetime viewers increases, while the average age of radio listeners remains stable. Television ratings are down year-over-year while radio ratings are stable. The majority of Americans' audio listening time is spent with AM/FM radio, significantly more than streaming services like Pandora or Spotify, and most AM/FM radio listening occurs outside the home.
Ipsos Audience Measurement in Tanzania (May - Oct, 2015)Ipsos Tanzania
This document summarizes television and radio viewership in Tanzania from May to October 2015 based on a survey of over 3,000 people monthly. Some key findings are:
- ITV had the highest television reach (number of individual viewers) while ITV also had the highest television share (proportion of viewership).
- For radio, Radio Free Africa had the highest reach while Clouds FM had the highest share of listenership.
- Election events from May to October impacted some media outlets' viewership/listenership, with ITV and RFA seeing increased ratings.
The document analyzes the results of a 10 question questionnaire given to 20 people to help structure a radio advertisement for a documentary. Key findings include:
- 60% of respondents were male, ages 10-19 and 20-29
- The most listened to radio stations were sports and music, in mornings and afternoons
- Memorable elements included effective soundtracks, sound effects, and extracts from the content
- Interviews with experts and airing on well-known channels at prime time would intrigue people the most
2014 Trends in Public Service Announcements (PSAs)Julia McDowell
Results of the fourth annual PSA (Public Service Announcements) survey. Find out more about the trends of PSA distribution and placement from real data collected from radio and TV stations nationwide.
The Advertising Research Foundation's Audience 2014 Measurement Conference NYC included a presentation June 9th by Brad Fay, COO of the Keller Fay Group and Graeme Hutton, SVP at Universal McCann on how the Nielsen TV/Talktrack® Data Fusion system of measure can determine commercial advertisement placement which will best reach target audiences, priming word of mouth advocacy.
The document summarizes the results of surveys collected by Doughnut Radio about their target audience. The surveys covered demographics like gender, age, location and preferences around music genres, radio features, and times of listening. Key findings include that the majority of the audience is male, between ages 16-25, located in Stratford-Upon Avon, enjoys pop and rock music, and listens in the mornings and afternoons at home and in cars. The radio show will focus on these preferences by featuring live bands, interviews, prank calls, and emphasizing entertaining presenters and high-quality music.
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...ACTUONDA
Présentation donnée par Larry Rosin, Co-founder et Président de Edison Research, aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
Ipsos audiance measurement in Tanzania (May - Oct 2015)Ipsos
This document summarizes television and radio viewership data in Tanzania collected between May and October 2015. It finds that ITV had the highest television reach of 60% of respondents, while Radio Free Africa had the highest radio reach of 26%. For television share, ITV had 30% of total viewership, while for radio, Clouds FM had the highest share of 16%. The document provides demographic information about respondents and notes some shifts in ratings for different stations around the country's election period.
This document summarizes the partnership between Westwood One, a major radio network, and Toyota to communicate Toyota's messaging to consumers. Some key points:
- Westwood One reaches over 190 million Americans weekly through radio programming, allowing them to deliver Toyota's messages at scale.
- They provide both national programming as well as local content tailored to specific markets, helping Toyota speak to consumers throughout their daily lives.
- Integration opportunities exist within Westwood One's portfolio of popular brands like sports, news, and entertainment programming to embed Toyota messaging within valued content.
- Additional activation avenues include events, traffic and weather sponsorships, digital platforms, and in-store radio networks to reach consumers across multiple touch
The document outlines a marketing research project analyzing the transition of The Late Show from David Letterman to Stephen Colbert. It describes secondary research on viewership trends, exploratory interviews, and a survey measuring awareness of the change and viewership intentions. The results found low awareness of Colbert taking over and recommendations to increase marketing and focus more on recurring comedy segments to boost ratings.
Netflix: who and what is keeping people awake at nightMichael Thomson
Netflix is an 11 billion USD company, and is frequently cited as an example of a 'disruptor'. Inspired by a tweet from Netflix - "Sleep is my greatest enemy", we wondered; what and who is keeping people awake at night?
1) Z100 radio station reaches a large audience of 18-49 year olds across New York. It is particularly strong with women ages 18-24 and 25-34, reaching over 40% of those demographics.
2) Z100 offers various marketing opportunities across its radio station and Clear Channel properties, including online advertising, live events, and access to its large database of members.
3) The document proposes that Z100 can create customized and integrated marketing solutions that leverage its content and audience across multiple platforms.
SuperHits of the 60’s-70’s-80’s is a document that provides information about radio station COSY-FM, including what COSY is, who listens to it, why listeners tune in, where its signal reaches, and how businesses can engage with its audience of nearly 11,000 daily listeners. COSY-FM plays classic hit songs from the 1960s through 1980s and targets listeners aged 35-64, though it also attracts younger audiences. The document discusses COSY's on-air personalities and local news coverage, and provides statistics about its loyal demographic that has high disposable income.
This document provides information to help State Central Credit Union choose a new radio station to advertise on. It summarizes the demographics and ratings of four potential stations - V100, 102.1, FM106.1, and WKTI. It also outlines the pros and cons of each station. Finally, it concludes by stating that four proposals will be presented from each station outlining advertising options and costs within State Central's $6,000 monthly budget.
WIRX is a rock radio station located in Southwest Michigan that has been serving the area for over 30 years. It has a daily reach of over 20,000 listeners through its radio broadcast as well as digital platforms like Facebook, podcasts, and website banners. The typical WIRX listener is between 25-54 years old, owns their home, has an income between $35k-$75k, and enjoys movies, news, TV, shopping, and music. Advertising with WIRX provides access to this large and loyal audience at a lower cost than other media. Several local businesses explain how partnering with WIRX has helped increase their exposure and driven new customers through effective targeted advertising.
Wolf Creek Productions is an outdoor media company established in 1992 that produces television shows, commercials, and digital content. They partner with Outdoor Channel, the leading outdoor television network, to help clients connect with audiences across media platforms. Their television shows such as American Archer, Gun Dog TV, and Outdoor America reach millions of households each year and feature iconic hosts. Wolf Creek offers integrated partnerships that include in-show promotions, video and digital content, and social media posts to help clients effectively promote their brands.
Radio commercials are a form of advertising where companies purchase airtime from radio stations to broadcast commercials. Radio ads rely solely on audio to convey information through voiceovers and music. They can be an effective and cheaper way to target specific audiences, as different radio stations attract different demographics. However, their lack of visuals and the fact that many listeners dislike ads are disadvantages.
NBC dominated Thursday night primetime television in the 1990s with scripted sitcoms and dramas like Friends and ER. This began to change in the 2000s as reality television grew in popularity due to lower production costs. NBC chairman Jeff Zucker announced in 2005 that the network would devote the first hour of primetime each night to unscripted reality shows and reduce scripted programming. This shift reflected the growing importance of reality TV and prepackaged formats to television's business model and its ability to generate revenue through product placements, merchandising, and audience engagement across multiple platforms.
NBC dominated Thursday night primetime television in the 1990s with scripted sitcoms and dramas like Friends and ER. This changed in the 2000s as reality television grew in popularity due to lower production costs. NBC chairman Jeff Zucker announced in 2005 that the network would devote the first hour of primetime each night to unscripted reality shows and reduce scripted programming. This shift reflected reality TV's growing role in television and its business model of reducing costs while increasing opportunities for product placements and audience engagement across media platforms.
'Andy Parfitt Leaves "BBC Radio 1" On A High: Separating The Man From The Myt...Grant Goddard
Analysis of audience ratings of UK radio station 'BBC Radio 1' during its management by Andy Parfitt, written by Grant Goddard in July 2011 for Grant Goddard: Radio Blog.
The document discusses a survey of NPR listeners regarding their perceptions of corporate sponsorship of public radio. Some key findings:
- Three in four listeners have a more positive opinion of companies that sponsor public radio.
- Two in three believe sponsors' social and cultural values usually align with their own.
- When price and quality are equal, two-thirds of listeners prefer to do business with public radio sponsors.
- NPR's "halo effect" is stronger than that of commercial media organizations, giving sponsors on public radio added value.
This document outlines a partnership proposal between One Solution and Pit Bull Energy products to increase sales and brand awareness. It proposes using Radio One, TV One, and Entertainment One platforms to run advertising campaigns. For radio, this includes spots on the Russ Parr and Ricky Smiley morning shows which align with Pit Bull's target demographics. For TV, proposed shows on TV One include Love That Girl and Martin. Entertainment One proposes marketing Pit Bull at Radio One events and tours to sample products. The goal is to establish Pit Bull as the better tasting energy drink and drive consumers to retailers. The total proposed investment across radio, TV, and events is $737,760, $250,000, and $TBD respectively.
The document summarizes trends in radio and television media consumption in the United States. It finds that radio has significantly higher weekly reach than television among adults aged 18+ as well as among millennials and those aged 35-49. Television viewership is declining as the average age of primetime viewers increases, while the average age of radio listeners remains stable. Television ratings are down year-over-year while radio ratings are stable. The majority of Americans' audio listening time is spent with AM/FM radio, significantly more than streaming services like Pandora or Spotify, and most AM/FM radio listening occurs outside the home.
Ipsos Audience Measurement in Tanzania (May - Oct, 2015)Ipsos Tanzania
This document summarizes television and radio viewership in Tanzania from May to October 2015 based on a survey of over 3,000 people monthly. Some key findings are:
- ITV had the highest television reach (number of individual viewers) while ITV also had the highest television share (proportion of viewership).
- For radio, Radio Free Africa had the highest reach while Clouds FM had the highest share of listenership.
- Election events from May to October impacted some media outlets' viewership/listenership, with ITV and RFA seeing increased ratings.
The document analyzes the results of a 10 question questionnaire given to 20 people to help structure a radio advertisement for a documentary. Key findings include:
- 60% of respondents were male, ages 10-19 and 20-29
- The most listened to radio stations were sports and music, in mornings and afternoons
- Memorable elements included effective soundtracks, sound effects, and extracts from the content
- Interviews with experts and airing on well-known channels at prime time would intrigue people the most
2014 Trends in Public Service Announcements (PSAs)Julia McDowell
Results of the fourth annual PSA (Public Service Announcements) survey. Find out more about the trends of PSA distribution and placement from real data collected from radio and TV stations nationwide.
The Advertising Research Foundation's Audience 2014 Measurement Conference NYC included a presentation June 9th by Brad Fay, COO of the Keller Fay Group and Graeme Hutton, SVP at Universal McCann on how the Nielsen TV/Talktrack® Data Fusion system of measure can determine commercial advertisement placement which will best reach target audiences, priming word of mouth advocacy.
The document summarizes the results of surveys collected by Doughnut Radio about their target audience. The surveys covered demographics like gender, age, location and preferences around music genres, radio features, and times of listening. Key findings include that the majority of the audience is male, between ages 16-25, located in Stratford-Upon Avon, enjoys pop and rock music, and listens in the mornings and afternoons at home and in cars. The radio show will focus on these preferences by featuring live bands, interviews, prank calls, and emphasizing entertaining presenters and high-quality music.
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...ACTUONDA
Présentation donnée par Larry Rosin, Co-founder et Président de Edison Research, aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
Ipsos audiance measurement in Tanzania (May - Oct 2015)Ipsos
This document summarizes television and radio viewership data in Tanzania collected between May and October 2015. It finds that ITV had the highest television reach of 60% of respondents, while Radio Free Africa had the highest radio reach of 26%. For television share, ITV had 30% of total viewership, while for radio, Clouds FM had the highest share of 16%. The document provides demographic information about respondents and notes some shifts in ratings for different stations around the country's election period.
This document summarizes the results of a survey about a radio station's target audience. The survey asked about respondents' gender, age, how often they listen to the radio, their favorite stations, what attracts them to certain stations, why they listen to the radio, and their opinions on the importance of radio. The results showed that the target audience is 15-25 year olds, most do not listen to radio often, their favorite station is Capital FM, they are most attracted to the music and presenters, they listen primarily for the music, and many feel radio is not as important as it used to be, especially for younger people. The survey provides insights to help the radio station better understand and cater to its audience
This document summarizes the results of a survey about a radio station's target audience. The survey asked about respondents' gender, age, how often they listen to the radio, their favorite stations, what attracts them to certain stations, why they listen to the radio, and their opinions on the importance of radio. The results showed that the target audience is 15-25 year olds, most do not listen to radio often, their favorite station is Capital FM, they are most attracted to the music and presenters, they listen primarily for the music, and many feel radio is not as important as it used to be, especially for younger people. The survey provides insights to help the radio station better understand and cater to its audience
This document summarizes the results of a survey about a radio station's target audience. The survey asked about respondents' gender, age, how often they listen to the radio, their favorite stations, what attracts them to certain stations, why they listen to the radio, and their opinions on the importance of radio. The results showed that the target audience is 15-25 year olds, most do not listen to radio often, their favorite station is Capital FM, they are most attracted to the music and presenters, they listen primarily for the music, and many feel radio is not as important as it used to be, especially for younger people. The survey provides insights to help the radio station better understand and cater to its audience
This document summarizes the results of a survey about a radio station's target audience. The survey asked about respondents' gender, age, how often they listen to the radio, their favorite stations, what attracts them to certain stations, why they listen to the radio, and their opinions on the importance of radio. The results showed that the target audience is 15-25 year olds, most do not listen to radio often, their favorite station is Capital FM, they are most attracted to the music and presenters, they listen primarily for the music, and many feel radio is not as important as it used to be, especially for younger people. The survey provides insights to help the radio station better understand and cater to its audience
College Underground Radio is a network of internet radio stations targeting listeners ages 21-28. It has over 13,000 unique monthly listeners across the US and worldwide. The document describes College Underground Radio's format, demographics, programming including music discovery shows and live concerts, and promotional opportunities for advertisers through standard and premium sponsorships including banner ads, social media campaigns, and event sponsorships.
The document provides information about Y Country radio station, which plays country music 24/7 and has nearly 40,000 daily listeners in Southwest Michigan. It discusses the station's target demographics of adults aged 18-54, and gives examples of businesses that have successfully advertised on Y Country radio to reach this audience. The document argues that Y Country radio is an effective and affordable way for local businesses to connect with potential customers in Southwest Michigan through radio advertising and sponsorship opportunities.
This presentation shares the capabilities of Radio One Indianapolis including properties WHHH-FM, WTLC-FM, WTLC-AM & WDNI-TV. We're not just radio anymore...
Radio One is an African American owned media company that reaches over 80% of Black consumers each month through radio, television, and online platforms. It owns three radio stations in Atlanta, the second largest African American market in the US. The document discusses Radio One's strong audience reach among Black demographics in Atlanta and its portfolio of brands across multiple platforms that authentically engage the African American audience.
The document provides information about Charles Karel Bouley, a syndicated talk show host known as "Karel". It details his background in radio hosting major market shows in Los Angeles and San Francisco. It promotes his current radio show "The Karel Show", describing its progressive format and the 160,000 engaged listeners it reaches weekly in the Bay Area through stations like KKGN. It pitches partnering opportunities for sponsors, highlighting how Karel's brand resonates with environmentally-conscious audiences.
Salem Communications owns radio stations targeting Christian audiences with conservative values. This document summarizes the audiences of three Salem radio stations in Colorado Springs - KBIQ, KGFT, and AM1460 The Answer. KBIQ is a Christian music station appealing to families. KGFT is a teaching and talk station airing national and local Christian programs. AM1460 The Answer airs nationally syndicated conservative talk shows. The document provides demographic details and programming schedules for each station and discusses their advertising opportunities across radio, online, and events.
Radio Optimizer is a company that specializes in radio buying in the US and Canada. They offer strategic planning, media buying, and analysis of radio formats, regions, and stations. Their methodology analyzes demographics, geography, and ratings to develop targeted radio campaigns for clients. Radio continues to be an influential medium, and Radio Optimizer's strategies are data-driven to select the best formats, regions, and stations to reach each client's audience.
Similar to Media School: Broadcast 101 - 2018 update (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
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4. Creation of Social Branding
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With Regards
Gokila digital marketer
Coimbatore
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
2. SOME TOPICS IN
We’ll cover
General Media Terminology
What’s the lingo?
How is broadcast planned?
Basics of TV, Radio and Cable
TODAY’S PRESENTATION
3.
4. WHAT IS A RATING POINT?
So, if The Voice does a 5 rating in Atlanta with Women 25-54
on one particular night, that means......?
5. ...that 5 % of all women 25-54 in Atlanta
are watching The Voice on that night.
6. WHAT IS A SHARE?
And so...If Scandal does a 12 share in Orlando with Women
25-54 on one particular night, that means......?
The percentage (%) of the target universe who are watching TV
at that moment and who are watching that particular show.
1 Share Point =
1% of the target universe
actually watching TV at that
moment
7. ...that 12% of all women 25-54 in Orlando who
are watching TV that night are watching
Scandal.
8. RADIO AND TV
GRPS Gross Rating Points
GRP is umbrella term, you might hear TRP which is
“Targeted Rating Points” used for demos. But really
no difference between GRPs and TRPs.
If we are buying 5 spots in a show that does a 2
rating, that is 10 GRPs
If we are buying 100 GRPs/week for 4 weeks, that is
400 GRPs for the total campaign.
Can the Rating be higher than 100%?
No, maximum of 100% of the target audience can watch a
program at a particular time
AND THE GRPs?
Yes, as a cumulative figure, can easily go above 100
9. RADIO AND TV
REACH AND FREQUENCY
REACH
Percentage of our target universe that was exposed at least once to an
advertising schedule. Usually measured over 1 or 4 week period, and only for the
whole campaign, not one station. Measures different viewers with no duplication.
Example:
Target Universe = 1,000,000
A campaign achieves 80% reach in 1 week
80% of the target have seen the commercial at least once
800,000 of the target have seen the commercial at least once
FREQUENCY
The average number of times that each person is exposed to a brand’s
advertising campaign or schedule.
Example:
Average Frequency of 4.0 means that, as an average, every person
reached has seen the commercial 4 times.
This is an average, which means that some people have seen the
commercial more times, and some less.
11. Knowing our CPP in the market, we can estimate costs for a schedule in that market
General rules of thumb that most media planners believe:
You should plan for no less than 100 GRPs/week in a market for TV
You should plan for no less than 75 GRPs/week in a market for radio
If TV is in the plan, generally you would price out the TV first before looking at all
media allocations because it will gobble up the most money
So we know that if a CPP for radio in Atlanta is
$325, and we buy 100 GRPs for 4 weeks, that will
cost us...?
ENTER STAGE LEFT: THE FLOWCHART
CALCULATORS!
13. BUT BEFORE WE BUY
First:
Quantitative Research
A radio ranker of Atlanta
stations
This lists top stations for
Women 25-54
We can have this report run
for any combination of
dayparts and demographics
Example: who has the
top morning drive
show?
WE NARROW OUR OPTIONS
15. BUT BEFORE WE BUY
TV CAN BE MUCH MORE
COMPLICATED
QUALITAP™ Target Profile
ATLANTA - Release 1 2013 Feb12-Jan13 Scarborough
Qualitative Criteria: Adults 65 +
DMA Survey Area
Visited Florida Panhandle (yr)
Profile ranked by index Target Persons Base Persons Index
Typically watched television programs are reality - adventure 8,137 51,028 162
Typically watched television programs are sports 41,767 282,172 151
Typically watched television programs are Mystery/suspense/crime 37,844 259,406 148
Typically watched television programs are national/network news 31,888 224,067 145
Typically watched television programs are documentaries 26,622 210,345 129
Typically watched television programs are comedies 24,741 207,896 121
Typically watched television programs are movies 44,184 400,654 112
Typically watched television programs are local news - morning 41,598 384,699 110
Typically watched television programs are reality - talent 8,416 83,323 103
Typically watched television programs are game shows 17,159 174,265 100
Typically watched television programs are local news - evening 42,809 473,971 92
Typically watched television programs are dramas 19,312 214,084 92
Typically watched television programs are local news - late 17,378 209,558 84
Typically watched television programs are science fiction 6,839 85,912 81
Typically watched television programs are daytime soap operas 5,293 73,520 73
Programming selection varies substantially by demographic
16. CABLE BY NETWORK
BEFORE WE BUY
QUALITAP™ Target Profile
DALLAS-FT. WORTH - Release 1 2013 Mar12-Feb13 Scarborough
Qualitative Criteria: Women 25 - 49
DMA Survey Area
Visited Orlando (yr) or visited other places in Florida (yr)
Profile ranked by index. Target Persons Base Persons Index
Watched We TV (wk) 24,091 70,526 260
Watched TCM (Turner Classic Movies) (wk) 26,200 78,828 253
Watched Golf Channel (wk) 6,359 22,680 213
Watched Hallmark Channel (wk) 35,226 126,031 213
Watched FS Southwest/FOX Sports Southwest (wk) 14,229 51,160 212
Watched FSN/FOX Sports Net (wk) 14,229 51,160 212
Watched Boomerang (wk) 7,820 28,302 210
Watched GSN (Game Show Network) (wk) 4,877 17,706 210
Watched CMT (Country Music Television) (wk) 16,786 61,037 209
Watched AMC (wk) 39,337 147,916 202
Watched VH1 (wk) 41,705 167,143 190
Watched Spike (wk) 28,593 117,666 185
Watched NFL Network (wk) 12,335 51,784 181
Watched CN (Cartoon Network) (wk) 15,370 65,795 178
Network selection, and individual programming selection, varies
substantially by demographic
18. RADIO
Arbitron was for years the primary radio
research firm but was bought by Nielsen
in 2013
Methodology
Diaries in smaller markets
PPMs in 48 larger markets
PPMs
Portable People Meters
Looks like a pager
Detects radio stations that PPM carriers are
exposed to
Passive data collection, versus trying to
remember what you actually listened to
In December, Nielsen announced an
increase in the panel in 48 Portable People
Meter (PPM) markets as part of its ongoing
efforts to advance audio measurement.
Will increase by 10% across all markets and
demographics starting mid-2017.
NIELSEN
19. RADIO
Dayparts
Morning Drive: 6a-10a
Midday: 10a-3p
PM Drive: 3p-7p
Evening: 7p-12m
Overnights: 12m-6a
Weekends
ROS = run of station
LINGO - DAYPARTS
20. RADIO
Radio is purchased in Nielsen-designated
metro areas.
There are 302 radio metros in the U.S.
Most radio metros cover two to four
counties
Some rural areas of the U.S. are not in
radio metros. Those areas are called “non-
metro.”
LINGO - GEOGRAPHY
22. NIELSEN
RADIO
COVERAGE
ATLANTA
Atlanta radio metro
cover 20 counties in the
Metro area: Fulton, Cobb,
DeKalb, Gwinnett, Barrow,
Walton, Newton, Henry,
Clayton, Spalding, Fayette,
Coweta,
Carrell,Rockdale,Douglas,
Paulding, Bartow, Cherokee,
Forsyth, and Pickens
The MSA goes into a couple
counties in Alabama and up
into North Carolina!
23. RADIO
AC = adult contemporary
CHR = contemporary hits
Hot AC, Jack, Alice, Bob etc.
Rhythmic CHR (includes HipHop,
Rap)
Urban Contemporary
Country, Young Country, Modern
Country, Classic Country
Rock, Album Rock (aka AOR), Classic
Rock, AAA, Alternative
News/Talk, Talk, All News
Christian – music, ministry, gospel
Classic Hits, aka Oldies
LINGO - FORMATS
24.
25. RADIO
Young audiences
CHR, Mix, Alice, Jack, urban, rock
Females
CHR, AC, Mix
Males
Rock, classic rock, sports talk
Broad reach
Country
Older listeners
AC, classic hits, news/talk, talk
Niche
Fine arts/classical
Christian/various religious
National Public Radio (underwriting
mentions only)
TARGETING BY FORMAT
26. RADIO
Bigger the market, higher the CPP
Different target demos, different CPPs
CPP varies by daypart. Drive times cost
more. Weekends and evenings cost less.
Examples from SQAD, our cost per point
service
Atlanta: Adults 25-54, AM Drive: $533
Chicago: Adults 25-54 PM Drive: $659
NYC: Adults 25-54, AM drive: $1,142
Birmingham: Adults 25-54, PM Drive:
$72
SQAD CPPs are usually very high; radio is
usually somewhat negotiable
PRICING, COST PER POINT
27. RADIO
“Tight market” = not much availability,
high prices. Typically Apr-Jun and Nov-
Dec. Prices are high during these times.
Political campaigns could affect demand
Low-demand periods – usually first
quarter, January through early March.
Prices are negotiable in low-demand
periods.
Demand periods vary by market
Jan-Feb – low demand in cold
weather markets
Jan-Feb – could be high demand
in destinations that have seasonal
population fluctuations
PRICING, SUPPLY & DEMAND
28. RADIO
The percentage of Americans 12 years of age or older who have listened to
online radio in the past month has once again continued to grow – rising
from 53% in 2015 to 57% in 2016. *
That share is about double the percentage of Americans who had
done so in 2010 (27%).
73% listened on smartphones, while 61% listened on desktops and laptops
(2015 data)
DIGITAL AND IN-CAR LISTENING
*Edison Research
Satellite and web-based listening in cars
• Sirius XM – the only satellite radio platform in the U.S. – reported an uptick in subscribers every quarter
since 2015.
• Web-based radio listening in cars held about steady – so starting to level off
• 37% of U.S. adult cellphone owners have listened to online radio in the car, about six times the share (6%)
who had done so in 2010.
• Traditional AM/FM radio is – and by a large margin – the most common form of in-car listening.
• Just 8% of listeners in the car named online radio as the source they used most often and 12% named
satellite radio, compared with 63% who named AM/FM radio as the audio source they turned to most
often.
29.
30.
31. RADIO
Strong medium for promotions
Live endorsements are a possibility
Nimble with messaging/creative
Frequent, loyal listening can lead to high
frequency impact
Emotional connection to listeners
Works well in conjunction with other
media – digital, TV, print, etc.
Low production cost compared to many
other media. Stations will often produce
spots at no charge, if we supply a script.
WHY RADIO?
Radio reaches
91%
of Americans 12+
every week
34. TELEVISION
Nielsen is the primary TV research firm
The world’s largest market research firm
It’s spelled N-I-E-L-S-E-N
Methodology
LPMs in 25 larger markets
Meters and diaries in 31 medium-size markets
Diaries in 154 smaller markets
LPMs
Local People Meters
Passive viewing measurement, similar to Arbitron’s
PPMs
Since Nielsen recently purchased Arbitron, it’s
expected that very soon the PPM and LPM
technology will merge
NIELSEN
35. TELEVISION
TV is purchased in Nielsen-designated DMAs
– “Designated Market Areas”
DMA essentially means “this is where you get
your TV from.” For example, Wilmington,
Delaware is in the Philadelphia DMA.
There are 210 TV DMAs in the U.S.
TV DMAs can range from just one or two
counties (St. Joseph, MO) to entire states
(Salt Lake City, UT).
LINGO - GEOGRAPHY
37. TELEVISION
Network – usually refers to national
networks, such as NBC, CBS, ABC, Fox
Regional networks – typically sports
networks
Spot – runs in one market
A spot that runs on the CBS affiliate in
Indianapolis is not a “network spot.”
More correctly, that’s a spot that ran on a
“network affiliate.”
SPOT VS. NETWORK
38. CABLE TV
National network – runs nationwide
on networks such as USA, A&E,
ESPN
Regional networks – typically
sports networks; occasionally news
networks
Spot – runs in one market
Cable networks are always referred
to as “networks” rather than
“stations”
SPOT VS NETWORK
39. AD SUPPORTED
Ad supported cable networks are just what they
sound like – cable networks that have
commercials on them
Examples, CNN, HGTV, Bravo, E!, ESPN, etc.
HBO?
No. HBO is a pay-TV network. No
commercials.
Showtime?
No. Showtime is a pay-TV network. No
commercials.
Netflix, Amazon, or Hulu?
No. They are subscriber based streaming
services. Hulu has commercials but you buy it
through them, not cable.
CABLE
NETWORKS
41. TELEVISION
Many options, much more refined targeting than radio
Local stations have limited avails in prime time and other
network-feed areas, which often leads to high prices.
Local programming, such as news areas, usually has
much more inventory and rate flexibility.
Questions to be addressed:
Does this program reach the right demographic?
What is the tone of this program? Is it correct for
what we’re selling?
Is it image-appropriate?
Are we paying an efficient rate to be in this specific
show?
TARGETING BY PROGRAM
42.
43.
44.
45.
46.
47. A WEEK IN THE LIFE FOR THE
TOTAL U.S. POPULATION
Q1 2014: Weekly Time Spent (Hrs:Min)
48. So, to sum up:
Young people watch much
less TV than older people,
and they are watching less
every year.
But! Young people still
watch a ton of TV, and
Americans as a whole
watch so much TV that it is
literally unbelievable.
52. TELEVISION
“Tight market” = not much availability, high
prices.
Typically tight during ratings sweeps periods,
when the best new programming is on: May
and November.
Political seasons can be HELL to local TV
markets
Inventory can also be tight in September-
October, when the new shows are rolled out,
and December, prior to holidays
Other sweeps: February and July.
Low-demand periods – usually first quarter,
January through early March, and summer,
June through August, when lots of reruns
are aired. Prices are negotiable in low-
demand periods.
PRICING, SUPPLY & DEMAND
53. TELEVISION
Bigger the market, higher the CPP
Different target demos, different CPPs
CPP varies by daypart. Prime time costs
the most. Late news can often be pricey.
Early morning, daytime, and early fringe
cost less.
Examples from SQAD, our cost per point
service
Orlando: Late News $560
New York: Prime $5,696
Chicago: Early News $1,059
Kansas City: Prime $311
SQAD CPPs are usually very high; TV is
usually somewhat negotiable
PRICING, COST PER POINT
54. TELEVISION
Reps contact buyer regarding
preemptions – spots that didn’t run
Sports programs that ran long
Weather bulletins
Other advertisers willing to pay more
for the time
We negotiate make-goods – equal or
better programs and ratings to make sure
we deliver GRPs and impressions in the
end
POST-BUY
55. TELEVISION
Vivid imagery – color, sound, motion
A strong direct response medium – you can
see the URL or phone number
Wide array of programming selections = high
degree of target-ability
Good creative can lead to strong viewer
engagement
TV remains the #1 influencer across the
purchase funnel
WHY TV?
Source: TVB/The Futures Company; “Purchase Funnel 2012”
56. WHY CABLE?
Spot cable CPPs are usually much higher than
broadcast CPPs. . .
. . . But there are several reasons why we buy local
cable:
• Generally, lower out-of-pocket cost can lead to
greater frequency impact
• Can target specific neighborhoods/areas of a
large DMA - the orginal “geo-targeting”
• Niche networks or programming can be a good
fit
• If broadcast availability is tight, cable can be a
reasonable alternative
• Much of hot prime time programming now is on
cable vs. broadcast – and prime is more
affordable.
57. PLANNING
PROCESS
Ideation: Decide on ideal media mix based on
goals and strategy
Costing: If broadcast is on the plan,
price out TV and radio first
Allocate: Determine what other media
should bring to table and allocate
budgets for each
Develop: Think about how you
should maximize each medium
(tactics, meet with various vendors
to explore options)
THIS is the part that
takes the longest
and where the
creativity comes in!
Finesse: Finalize to budget goal,
ensure final plan is on strategy,
obsess about flowchart and
formulas, answer questions from
Account Service why it’s taking
so long