Wolf Creek Productions is an outdoor media company established in 1992 that produces television shows, commercials, and digital content. They partner with Outdoor Channel, the leading outdoor television network, to help clients connect with audiences across media platforms. Their television shows such as American Archer, Gun Dog TV, and Outdoor America reach millions of households each year and feature iconic hosts. Wolf Creek offers integrated partnerships that include in-show promotions, video and digital content, and social media posts to help clients effectively promote their brands.

2. OVERVIEW
• History of Wolf Creek Productions
• Network partner
• Discuss Media Needs
• Discuss current relationship and
productions
• Wolf Creek services
• Recommendations
• Next steps
• Q & A, Discussion

3. MISSION
“Wolf Creek Productions is dedicated
to helping customers connect with our
vast audience and help achieve their
marketing and sales goals by creating
the most effective strategies across all
media platforms.”

4. EXPERIENCE
• Established in 1992
• Over 2,500 episodes produced
• Created 13 original televisions series
• Produced hundreds of commercials
helping over 200 companies grow
their outdoor brands
• Recognized for production
excellence: 5 time Golden Moose
award winner, 18 Tellys, Roosevelt
award recipient

5. CURRENT PARTNERS

6. Outdoor Channel – Leader in Outdoor Television
Outdoor Channel is still the most efficient way to target your customers:
Key audience characteristics:
- 39 Million HH
· 82% Male
· Average age is 51
· Median HH income is $65,000 *Source: Nielsen
How Does Outdoor Channel index against total US Households?
Index
· Owns a dog 133%
· Owns a bow 262%
· Owns a hunting knife 161%
· Owns binoculars 151%
· Owns a rifle 218%
· Owns a Shotgun 243%
*Source: MRI Research

7. Target your Audience – Outdoor Channel
Myth Busters:
· People don't watch live TV much anymore
Wrong: 90% of Outdoor Channel viewing is "LIVE". Only 10% is via DVR**
· Viewers now just skip the commercials
Wrong: This is not true with the Outdoor Programming genre. In fact, Outdoor Channel ranks #3 of all cable
networks in terms of ad attention and receptivity. Our viewers want to know that they are using the very best
products possible to be successful hunters. Commercials are actually an important reason why they watch.***
Source: * Nielsen **Rentrack. ***Simmons Research
Outdoor Channel viewers don't just watch, they are active participants!
Index
· Went Hunting 387%
· Hunted with a rifle 405%
· Hunted with a shotgun 391%
· Spent $150 on hunting clothing 579%
*Source: MRI Research

8. CURRENT SERIES

9. AMERICA’S FAVORITE ARCHERY SHOW

10. OUTDOOR CHANNEL
• Airing 1st 2nd & 3rd 4th Qrt
• Sunday (Anchor) 11:30a ET
• Minimum of 2 additional bonus airings

11. Align your brand with Tom
Nelson.
One of archery’s top icons.

12. VIEWERSHIP 2016
American Archer
Q-1 2016 HH delivery Q-2 2016 HH delivery
Time slot Avg HH delivery Total quarterly HH Delivery Time slot Avg HH delivery Total quarterly HH Delivery
Monday 3PM 50,365 654,745 Tuesday 1PM 32,140 417,820
Sunday 11:30AM 88,935 1,156,155 Sunday 11:30AM 61,997 805,961
Monday 12:30AM 44,852 583,076 Thursday 1PM 29,730 386,490
Total 2,393,976 Total 1,610,271
Q-3 2016 HH delivery Q-4 2016 HH delivery
Time slot Avg HH delivery Total quarterly HH Delivery Time slot Avg HH delivery Total quarterly HH Delivery
Mon 9:30AM 35,551 462,163 Monday 9:30AM 30,406 395,278
Wed 9:30AM 30,018 390,234 Wed 9:30AM 29,176 379,288
Sun 11:30 AM 74,290 965,770 Sun 11:30AM 79,478 1,033,214
Total 1,818,167 Total 1,807,780
Total annual HH Delivery 7,630,194
Source: Rentrack/Comscore

13. • Hosted by Tom Nelson
— Archery Icon, Industry
Leader, Educator, High
Name Recognition,
Sterling Reputation
• 52 week coverage
• Consistently in top 10%
of ratings
• Pure Play Archery
BENEFITS

14. WITH TOM NELSON

15. A NEW ERA IN
OUTDOOR TELEVISION

16. OUTDOOR CHANNEL 1st & 2nd Qrt
• Tuesday (Anchor) 7:30p ET
• Wednesday (PST,MST Prime) 12:30a ET
• Minimum of 2 additional bonus airings

17. “Once you have had a wonderful
dog, a life without one is a life
diminished.”
-Dean Koontz

18. A NATION OF DOG LOVERS
According to US Fish & Wildlife surveys,
there are just over 6 million bird hunters
that spend more than $600 million on their
gun dogs annually.

19. THE TEAM – EXPERIENCE MATTERS
Randy Lack
Randy is co-host and
Upland Specialist for
GDTV. He has trained
and hunted over gun
dogs for more than
four decades.
Jon Ross
Jon is a Senior
Producer at Wolf
Creek Productions and
has more than a
decade of experience
producing outdoor
television.
Bruce Horrell
Bruce is co-host and
Waterfowl Specialist for
GDTV, and he brings
nearly six decades of
hunting knowledge and
experience.
Tom Nichols
Tom is President and
Co-Founder of Wolf
Creek Productions and
has produced more
than 600 hours of
outdoor television.

20. VIEWERSHIP 2016
Gun Dog TV
Q-1 2016 HH delivery
Time slot Avg HH delivery Total quarterly HH Delivery
Tuesday 7:30PM 67,555 878,215
Wed 1:30AM 26,407 343,291
Thursay 4:30PM 48,129 625,677
Total 1,847,183
Q-2 2016 HH delivery
Time slot Avg HH delivery Total quarterly HH Delivery
Wed 4:30AM 29,765 386,945
Tuesday 7:30PM 43,682 567,866
Monday 4:30PM 38,138 495,794
Wed 1AM 21,169 275,197
Total 1,725,802
Total HH Delivery 3,572,985
Source: Rentrack/Comscore

21. “GunDog TV” Delivers:
• Most watched wingshooting
show during air schedule
• Delivers a blend of upland and
waterfowl
• Reached 3.6 million viewing
Households in 2016
• Average demographic: males,
40-55 years of age

22. “Since 1994”

23. OUTDOOR CHANNEL 3rd & 4th Qrt
• Sunday (Anchor) 1p ET
• Minimum of 2 additional bonus airings

24. JOE THOMAS
Beginning in 2017, the new
host of “Outdoor America”
will be Joe Thomas. Joe is a
widely respected veteran of
outdoor media. With over 20
plus years of on air
experience, Joe is truly a fan
favorite.

25. HIGH VISIBILITY
Joe is a prolific writer,
and his work can be
found in dozens of
the top industry
publications.

26. CONGRATS JOE!
Joe Thomas completes
the North American
Super Slam!
March 2017

27. VIEWERSHIP 2016
Outdoor America
Q-3 2016 HH delivery
Time slot Avg HH delivery Total quarterly HH Delivery
Tuesday 8AM 26,412 343,356
Thurs 8AM 25,702 334,126
Sunday 1PM 70,018 910,234
Total 1,587,716
Q-4 2016 HH delivery
Time slot Avg HH delivery Total quarterly HH Delivery
Tuesday 8AM 24,691 320,983
Thursday 8AM 24,561 319,293
Sunday 1PM 63,666 827,658
Total 1,467,934
Total HH Delivery 3,055,650
Source: Rentrack/Comscore

28. • Success meets the outdoors
• All species big game hunting
• Weapons:
–Bow
–Crossbow
–Firearms
• Do-it-yourself style hunting
STAYING POWER
Since 1994, “Outdoor America” has
been a cornerstone of Outdoor TV.

29. OUTDOOR CHANNEL
AUDIENCE PROFILE
• 47% of all viewers prefer to
watch outdoor programming
on the Outdoor Channel (MRI)
• Viewers are 451% more likely
to buy product because of an
endorsement than the average
cable viewer (MRI)
• Viewers are 263% more likely
to buy camping/ hunting gear
than the average cable
viewer (MRI)

30. WOLF CREEK PARTNERSHIP
A partnership with Wolf Creek Productions includes:
• In-Show Integration
• Video Content
• Digital Content
• Social Media Content
**Photography/ Video production services upon request

31. SOCIAL MEDIA CONTENT
• Average post reach:
10,000
• Over 50,000 followers
and growing
• Produced viral videos
with over 8M views
• Daily interaction/post
• Weekly video
• Go Live

32. PHOTOGRAPHY

33. PRODUCED FOR OUTDOOR CHANNEL
• Wardens
• Field & Stream Outdoor Icons
• The Wingshooter
• Field & Stream The Gun Nuts

34. PRODUCED FOR OTHER COMPANIES…
• BowTech’s “Western Adventures”
• Limbsaver’s “Outdoors”
• Professional Sporting Clays Association
• Outfitter BootCamp

35. NEXT STEPS
• Review client marketing needs
• Construct customized plan to fit
those needs and budget

36. Q & A, Discussion