The document analyzes the opening sequences and genre conventions of three films: Pulp Fiction, Seven, and Sherlock Holmes. For Pulp Fiction, the production companies shown establish it as a thriller genre. Guns and fast-paced music in the opening sequence also reveal the action and crime subgenres. For Seven, the production company and director are associated with thrillers. Unsettling visuals and music in the opening connote a psychological thriller. For Sherlock Holmes, the director and illustrated shots establish the Victorian time period, while suits and lighting suggest a dark detective thriller.

1. Pulp Fiction

2. Opening Sequence Conventions
The production company is shown. This company is often associated
with thrillers. Therefore, the audience would begin to speculate that
this movie is a thriller.
Genre Conventions
The opening sequence for the film begins dramatically and
surprisingly. Two of the first characters established use guns, which
reveals the genres of the film. The music used in the soundtrack is
fast paced which establishes the sub genre of action and crime.

3. Opening Sequence Conventions
Another production company is shown.
Genre Conventions
The colour black could represent shadiness. Similarly, the colour
yellow could symbolise gold or money, which is another common
theme used throughout the film.

4. Opening Sequence Conventions
Tarantino is often associated with crime films. His films also tend to be
quite violent. Furthermore, the font used is straight and neat,
representing
Genre Conventions
Furthermore, the font used is straight and neat, representing the smart
characters in the film.

5. Opening Sequence Conventions
The title of the film is introduced to the audience. The title is vague so it
could interests the audience as they want to find out what the film is
about.
Genre Conventions
The red colour used on the font could symbolise the danger associated
with the film. Or it could represent blood, which appears a lot in the film.
This connotate to the audience that there could be lots of violence and
murder in the film.

6. Seven

7. Opening Sequence Conventions
New Line Cinema is shown as the production company.
Genre Conventions
The uneven font could represent the killers mental condition. The letters
are constantly moving, just like the killers mind.

8. Opening Sequencing Conventions
The director is introduced. David Fincher is commonly associated with
thriller films, which notifies the audience that this is a thriller film.
Genre Conventions
The shot used is positioned at an angle to make the hands shown look
even more out of place. The hands used are broken and crooked which
could disgust the audience.

9. Opening Sequence Conventions
One of the actors in the film is shown.
Genre Conventions
The two names are spaced apart. This could further represent the
psychological thriller nature of this film.

10. Opening Sequence Conventions
The title of the film is shown. This lets the audience know that the film
will start soon.
Genre Conventions
The music used is very eerie which could connotate to the audience
that the film will be creepy or scary.

11. Sherlock Holmes

12. Opening Sequence Conventions
Guy Ritchie is known for using high speed action
sequences, good for thrillers.
Genre Conventions
Old, illustrated shot fits in with the time period of the
film – Victorian era.

13. Opening Sequence Conventions
Two characters are introduced. Shown as being
partners.
Genre Conventions
Suits are commonly associated with thriller films. The
shot uses low key lighting to represent the dark
nature of the film.

14. Opening Sequence Conventions
The title of the movie is shown to the audience.
Genre Conventions
Title is written in a calligraphy style. If linked with the
characters suit, it reveals that they are a detective.

15. Opening Sequence Convention
Music is played throughout the opening sequence.
Genre Conventions
The music played is very orchestral, which links to the
Victorian setting of the film. It also reinforces the
setting.