2. Male Gaze – Laura Mulvey
O Females are only on screen for the visual
pleasure of the male characters.
O Men = Look (active)
O Female = Looked at (passive)
Examples:
3. Hyperreality – Baudrillard
O The media represents people or things
how they want them to be seen and not
how they actually are.
O The media representation becomes more
real than actual reality.
Examples:
4. Stereotypes Legitimise
Inequality - Dyer
O The use of stereotypes indirectly
promotes inequality.
O How we treat others is determined by how
we see them.
O How we seem them comes from
representation
Examples:
O Downtown Abbey
