This document discusses several poster design options for a film that were ultimately not selected. The first two options featured a single or multiple Ku Klux Klan members contrasted against a black background to convey power and mystery. However, these were seen as too simplistic. The third option used special effects to split screen a KKK member and an ethnic minority character, but tests found it looked edited. The final selected poster featured a raw photo opportunity of a KKK member and minority character in a fighting stance. Editing added makeup and blood to convey the film's themes and tension without appearing artificial.

1. In what ways does your media
product use, develop or
challenge forms and conventions
of real media products?
POSTER

2. Options
These are the poster samples we created that we didn’t decide to go through
with for many different reasons. In the coming slides we’re going to individually
explain why we didn’t go through with them.

3. Option 1 & 2 - Why Didn’t
They Make It
When we first made this poster, the idea was to go with something very simple yet strong
so we thought that having a KKK member contrasting the black background would look
extremely powerful and bold; adding mystery with the blackened out eyes as to who’s
behind the mask. Furthermore, the font for ‘The Revolution Is Coming…” is a very simple
but once again powerful font which emphasises the strength of the statement. What we
also included, was the KKK sign as the middle dot for the ellipsis to make sure that the
theme is 100% present. As you can
The reason why we never chose to
go with these posters is, as
powerful as they are, it could be
said that these posters were
relatively easy to make and didn’t
require many technical skills.
see we started off with the sample
of only one KKK member; however,
from here edited it to have 3 as the
3 members represented a
brotherhood; a fraternity and a cult.

4. Option 3
This is another poster that we created that we didn’t go through with. The
reasons why will be discussed in the next slide.

5. Why Didn’t They Make It
Firstly, this poster had a completely different approach to the first two as this involved many
effects, a lot of cutting and us taking advantage of our Photoshop skills. From looking at the
poster you can tell the film is going to involve a lot of destruction and threat; that’s exactly
what we tried to create. Once again we’ve incorporated mystery in our piece of work, by
including the KKK member split screen with Fahmi (the ethnic minority representative) and
they’re split by burnt material which lets you know subtly there will be a battle. It reminded
us of a vs screen on a video game and therefore, would be me easy to metaphorically read.
However the fire in the background, was not so subtle. We’ve also included our house style
font ‘Credit River’, the KKK symbol to make a clear statement and also included ‘Coming
Soon’ as this is a very typical teaser poster trait. Now here came the problem. We did a
survey on which poster people found the most effective and most put this one second
because they said Fahmi looks like he’s been edited onto that background rather than
actually being there. Our argument was obviously, “he wasn’t” but we cannot ignore that
factor that people thought it looked that way. Just to prove he was actually
there we’ve provided the
original photos (unedited).
Fahmi’s half was from the left
photo and the KKK’s was from
the right. Even though we
knew this, the public couldn’t
tell, which was a big enough
problem in our eyes.

6. The final

7. The final
This is the photo we
used for our final sample
poster. The reason why
we chose this particular
photo is because the
framing of the shot went
perfect with our idea.
This gave us a nice
editing opportunity as
the KKK member’s hood
was in perfect
positioning during this
shot. Also, Fahmi’s facial
expression and body posture gave us a lot to work with in terms of editing make up.
The background made the photo look more “raw”. It helped in building an
environment where police involvement/interference (in the movie) would be unlikely;
giving the characters an easier opportunity to really have a “brawl”.

8. The final
We edited some make up onto Fahmi’s face to
“toughen” his features and make him look like
he’s been involved in a fight. With the KKK
character, we decided to include a splash of
blood on his costume to symbolize that he is a
target in terms of who the KKK officially are,
but also to show that KKK characters are going
to be involved in a lot of blood spilling action
in our film as ethnic minorities are going to be
disguised in them and use them as a weapon
against the “White” community.
Consequently, confusing the living daylights
out of the audience as you almost cannot tell
who’s behind the mask, who’s going to get to
harmed, and by the KKK symbol, what
direction is this film going in. We included the
website and who the movie was filmed by to
follow typical teaser poster conventions;
allowing the audience access to other content
made available to them as time goes on.

9. THE END