The document discusses feedback received on various projects from an audience. It includes feedback on initial edits, a teaser trailer, magazine covers, and posters. The feedback touched on elements that worked well like special effects as well as areas for improvement such as revealing too much content in the teaser trailer. The document also reflects on what was learned from the feedback and analyses one person's particularly detailed feedback. It aims to understand different perspectives and how elements could be improved for future projects.

1. What have you learned from
your audience feedback?
Fahmi Nassir
Dean Mullings

2. FEEDBACK ON
OUR FIRST EDITS
OF OUR
PRODUCTION

3. Feedback – Questionnaires
1

4. Feedback – Questionnaires
2

5. 3
Feedback – Questionnaires

6. Feedback – Questionnaires
4

7. Feedback – Questionnaires
5

8. Feedback – Questionnaires
6

9. Feedback – Questionnaires
7

10. 8
Feedback – Questionnaires

11. 9
Feedback – Questionnaires

12. Feedback – Questionnaires
10

13. Poster 1

14. Poster 2

15. Poster 3

16. FEEDBACK ON
OUR FINISHED
TEASER TRAILER

17. Feedback - Social Networking
1
Feedback

18. Feedback - Social Networking
2
Feedback

19. Feedback - Social Networking
3
Feedback

20. Feedback
Feedback - Social Networking
4

21. Feedback
After we completed our teaser trailer, we found it a little difficult to get some
negative feedback. So to overcome this, we went out searching for it. We wrote
down a question for a few of our classmates to answer: “Looking through our
teaser trailer, what could have been improved or what would you have done
differently if you were directing the trailer?”
“The head exploding on the teaser trailer could be seen as too graphic and explicit.”
– from Laila Shenair and Rachel Gande
“The theme and message of the film can be seen as too offensive or too
controversial.” – from Daniella Agathangelou and Sophie Barker.
“You may have revealed too much in your teaser trailer.” – from Tyler Gilbert, Kelsie
Mackinnon and Georgie Walker.
“You may have exposed too much content in the trailer by showing too many
deaths. You could have exposed one death scene and saved the others.” – from
Rhiannah McKenzie La Rose, Amy Holt and Tiffany Coker.
“The explicit content shown in the trailer could put an age restriction on who can
watch it” – from Mr Farnsworth.

22. Feedback – What we gained
We had some really positive feedback; mostly speaking about the professionalism
we managed to pull off and how strong our special effects were. We generally did
have these factors in mind and did aim to perfect these things so witnessing these
comments in our feedback was refreshing and made us feel like our mission was
accomplished.
The negative feedback did make us look at our trailer in a different light; not
necessarily decrease our appreciation for our trailer, but see things in it we didn’t
see before. For example, we hadn’t really noticed how much content we revealed
in our trailer until some of our classmates mentioned this. At first, we thought that
it could contain this content because the actual film could just be heavily filled with
more murder scenes which balances out how much has been revealed to how
much can be revealed. However, a good point was made… The amount of explicit
content in this teaser trailer means that the trailer would have to be restricted to
probably night time play; or advertised before a movie in the cinema that is rated
an 18 or a 15. As a director that would want to put no restrictions on their adverts
and allow it be played more freely, we would have to cut this teaser trailer so that
no explicitness is shown. From then, the appropriate audience that see it on TV
could go on YouTube to gain access to the explicit teaser trailer after verifying their
age.

23. Feedback – What we agree with
From the feedback, we gathered that most of the target audience would rather our
magazine cover be simple then complex. We personally preferred “Poster 3” out of
them all because we liked the message we was trying to get across in that poster. It
was first difficult to pick which poster to go through with because “Poster 1” and
“Poster 3” were both getting good reception.
We joined Fahmi and the KKK character’s body together to symbolize they are one
and that they’re connected. We joined them together by the burning thread of the
material to firstly reveal that there is an ethnic minority underneath the mask but
then to also show the contrast between the two characters. We also liked the
contrast between the backgrounds behind the characters. The reason why we
decided to include carnage behind Fahmi is to show that in order for him to achieve
his aim he is going to have to cause a lot of destruction. The fire built up in this
background is to resemble rage and power. We decided to make the background of
the KKK character forest-like as when you imagine an area burning, you would
imagine a forest like area to burn the most effective due to the amount of wood
and oxygen.
However, clearly our messages weren’t portrayed in full effect for this poster as the
audience seemed to have liked poster 1 the most; so we decided to go through
with it.

24. Feedback – What we learned
From the feedback, we gathered that most of the target audience would rather our
magazine cover be simple then complex. We personally preferred “Poster 3” out of
them all because we liked the message we was trying to get across in that poster. It
was first difficult to pick which poster to go through with because “Poster 1” and
“Poster 3” were both getting good reception.
We joined Fahmi and the KKK character’s body together to symbolize they are one
and that they’re connected. We joined them together by the burning thread of the
material to firstly reveal that there is an ethnic minority underneath the mask but
then to also show the contrast between the two characters. We also liked the
contrast between the backgrounds behind the characters. The reason why we
decided to include carnage behind Fahmi is to show that in order for him to achieve
his aim he is going to have to cause a lot of destruction. The fire built up in this
background is to resemble rage and power. We decided to make the background of
the KKK character forest-like as when you imagine an area burning, you would
imagine a forest like area to burn the most effective due to the amount of wood
and oxygen.
However, clearly our messages weren’t portrayed in full effect for this poster as the
audience seemed to have liked poster 1 the most; so we decided to go through
with it.

25. Feedback
One particular person had a lot of interesting points to make about our trailer so
we tried to note it down and this is what we managed to get: “In a trailer, especially
a teaser one, you don't necessarily see the actual killings. Unless its an action
combat scene or a couple of seconds before, and the time it spent on the screen.
The killings seemed to be in isolated areas, and when that generally happens in
trailers, there’s a scary build up; suspense. The end scene of the hanging and the
flashing cuts of the KKK dude was out of this world. But when you're watching
someone run during a trailer, it never usually is long enough to take 2 seconds of
the screen. Since yours was like 7 seconds, there's elements in it that made it
predictable. I.e I knew he was going to either trip up or die. So for me
personally, the suspense was killed. Teaser trailers shock the audience, and I’m sure
if that was made into a film, that death scene would run on pretty much the same
time. The structure of the opening sequence too. It was running smooth like a film
intro or something. Trailers usually bounce scenes in between it, so it doesn't look
too structured. E.g. The unveiling of Fahmi, makes the audience think he's a major
part of the film, like the focus is on one character. There was a lot of shots of
different angles that had him in it. Moving the deaths into that sequence would
have made a little bit of a difference.” – From Naomisha Phillips.

26. Feedback - Analysis
This was the most feedback we had received from one person so we felt that, as
good directors, we should analyse this feedback and comment on it. The comment
she made on us exposing our killings was fairly reasonable. To an extent, someone
could say that we did expose these killings a lot more than they needed to be as it
is a teaser trailer. However, that can only be accurately judged by the amount of
killings and violence that would be in the actual film. For example, “The Bourne
Supremacy” had quite a few violent scenes in it’s teaser trailer but the film itself
has many more. So in regards to this point, we felt as if it depends on the ratio of
violence used in the teaser trailer to the violence used in the film. Although, you
could say that we took this too far by actually including a killing.
She made a statement about the length of Luke’s running scenes and how the
length of the scenes make what happens (him getting shot) predictable. We felt as
if this was just a personal opinion and we disagree with this point because when we
were showing our teaser trailer to different people, a majority of the audience
would always jump when Luke gets shot; which tells us otherwise. Also, the tension
wasn’t killed because of the use of different shots during the running scene and the
way he looked back at the camera.

27. Feedback - Analysis
The comment about the headshot scene being run for the same amount of time in
the actual film didn’t seem like a problem in our eyes. In the “Skyfall” teaser
trailer, the interviewing scene was done the same way our headshot scene was
done and was still very effective in both the teaser trailer and the film.
She also made a comment about Fahmi being exposed for too long and it is too
obvious that he is a main character. Quite frankly, this was our aim as we needed a
“trademark” for our teaser trailer; someone or something that gets remembered.
You could argue that the KKK costumes could have that role but we felt as if there
had to be a leader. Someone taking control of this revolution and leading it “the
right direction”; just like the main character in the film: “American History X”.
Also, when it comes to producing teaser posters and magazine posters, the film
needs to have a visual representation; usually a main character or a distinct object
that is displayed in the movie many times to show it’s importance. We included
both; the KKK character and Fahmi. They both resemble a powerful message in our
teaser trailer and we believe that they compliment each other; so getting rid (or
decreasing attention) of one or the other would have made the trailer less
effective. So yes, we did make sure that the audience know Fahmi is an important
character; however, we did not see this as a problem.

28. FEEDBACK ON
OUR FINISHED
MAGAZINE
COVER

30. Feedback
“I can see a strong link between all of the products in your campaign!” – from
Mason Stanley.
“I like the blurry vision effect you used on the characters in the background photo
of the magazine. I imagine a ‘lost identity’” – from Billy Bass.
“I couldn’t tell the difference between this magazine cover and an official Sight and
Sound copy” – from Sam Adamson.
“I’m not sure why it’s in black and white if every other part of your campaign is in
colour. It seems like unnecessarily breaking out of your house style.” – from Ali
Alvandi.
“I like the way you have incorporated the colours: red, white and black” – from Mr
Lall.
“I like the style of the font you have used for your film title but I feel like you could
have manipulated it a little more for it to look more professional.” – from Gabriel
Chukwu.
“The colours used in the background photo are very powerful and emphasise the
expressions on Fahmi’s face.” – from Mohammed Kirefu.

31. FEEDBACK ON
OUR FINISHED
POSTER

33. Feedback
“I like the raw environment that the photo was taken in, it makes the characters
look reckless” – from Sophie Barker.
“I’m confused as to why the KKK guy has blood on him” – from Corey Collins.
“I can’t see this getting advertised in public as it almost looks like it’s promoting the
Ku Klux Klan” – from Steven English.
“Very powerful use of imagery” – from Isabella Cuttill.
“Fahmi and the KKK character look like they have been through a war and back. The
KKK character is bleeding so I’m guessing this is some kind of metaphor as to who
wins in the movie?” – from Laila Shenair.
“The environment and the characters go really well together” – from Billy Bass.
“I like how the KKK symbol looks like it’s been engraved onto the poster through
blood. Very effective!” – from Charlie Taylor.
“The characters look really tough and bold; like they’re ready to send a message” –
from Rachel Gande.
“I think it’s a bit too simple to portray any kind of message. It looks attractive
though.” – from Rhiannah Mckenzie La Rose.

34. THE END