The document discusses getting feedback on a film poster, trailer, and magazine cover created for a class project. Students posted their works on social media and used questionnaires to collect comments. Feedback praised certain elements but also provided improvement suggestions, such as making the poster darker or trailer more dramatic. Students experimented with applying suggestions, like adjusting the poster's brightness, but decided some changes harmed the original designs. Overall, the feedback process helped evaluate audience appeal and identify minor refinements.

2. When creating a film and the trailer - poster
and magazine cover for it - one of the most
important things to consider is how it will
appeal to the target audience. As or project
was for us to create a poster, trailer and
magazine cover for our film we felt that
getting feedback for ours products was also
very important to help us improve and make
them appealing to the target audience.

3. In order to get feedback for the three products we had created we decided to
use social media sites as well as a questionnaire. We posted the poster, trailer
and magazine cover on our Facebook, Twitters and Instagrams, we chose to
use these social media sites as they enable people to comment on the
products very easily and will allow a lot of people to see them. On these
websites we created a captions for the uploads, asking people to leave any
feedback in comments.
For the questionnaire I decided to keep it very simple; I asked people to
simply write two things they liked about the products and one thing they
dislike about them. I thought that this simple questionnaire would be easy
for people to leave feedback in but would get the feedback we wanted.

4. In order to get feedback for our films poster one of us posted it on to our
Facebook and then the other two shared it; this meant that all of our
contacts on Facebook would be able to like/comment on the poster.
On Facebook our poster got a really good response; getting 30 "likes"
and 12 comments.

5. These were some of the comments we received on the posters Facebook
post:
This was the most detailed response we got from the feedback
on Facebook. As we hadn’t stated on the post what the film was
about or that it was a found footage film, this comment was
very useful in letting us know that people still had a good idea
of the genre of it.
One of the pieces of feedback that was mentioned on this
comment, that was also mentioned on a couple of the others
was that the character in the background could be highlighted
more in order to make it stand out which is something I am
going to make an adjustment to.
One of the aspects of the poster that we
had thought about a lot in the production
was the typography; we got several
comments on the post saying that they
liked the typography. This good feedback
on the typography was really helpful
because we were still slightly unsure of it.
Quite a lot of the feedback we received for the
poster suggested that people could recognise a link
between our poster and the posters for films “[Rec]”
and “The Blair Witch Project”. It was really good to
hear that people could make these connections as
these are two of the films we studied as inspiration
as they were of a similar genre.

6. Like – The way the poster looks like its being seen through the camera really suits the style of film.
Like – The blurred font and graphics on the poster also suit the genre and look really effective.
Improvement – It would look more scary if it was slightly “gloomier” or darker.
Like – The characters eye contact from character really draws you in to the poster.
Like – The simple composition of the poster is also very effective.
Improvement – The 5 star review is slightly covering her forehead, it would look better if it was
elsewhere.
Like – The bruising and cuts on the characters face show that she has been battered and look very
realistic. They also add to the “horror” look of the film.
Like – I think the characters eyes are piercing and the eye contact makes these really prominent.
Improvement – I think that the battery symbol is overpowering, it could be slightly smaller.
Like – I really like the blurred effect on the frame and graphics, it really adds to the horror look of the
film.
Like – The text/credit section along the bottom looks very professional.
Improvement – I think that the character in the poster could look more scared, this would make the
film appear more scary.
As well as the Facebook feedback we also got some people to answer our
simple questionnaires, this is some of the feedback we received:

7. I think that these questionnaires worked very effectively as the feedback
we received was very constructive and has given us a few small things
that I can change on the poster to improve it to make it more appealing
to the poster.
Some of the changes I am going to make to the poster based on this
feedback are reducing the brightness of the image slightly to make it
appear more “gloomy” as one of the comments suggested I should. I am
also going to look at moving the star rating on the top of the poster to a
different place so that they are not covering the characters forehead.
Finally I may also experiment with making the battery slightly smaller so
that it is less “overpowering”.

8. The first improvement I tried was to reduce
the size of the battery in the corner as some of
the feedback we received said that it was
“overpowering”. I experimented with the
battery at different sizes, however, after
experimenting with this I decided that the
battery at the size we already had it looked the
best as it is most in proportion with the rest of
the camcorder style graphics on the screen.

9. One of the other suggested
improvements for the poster was to make
it look “gloomier”. To try and create this
look I first added a black and white filter
to the poster and then reduced the
opacity of it; this gave the poster a
slightly lower saturation of colour. I then
added a brightness and contrast layer and
increased the contrast and brightness
slightly; this increased the darkness of
the shadows in the image giving it that
“gloomier” look but by adjusting the
brightness slightly it meant that the
details in the characters face could still be
seen.
I think this was a really good suggestion
for improvement and the adjustments I
made look very effective so I will be
keeping it like this.

10. The final thing that I decided to look at changing was the positioning of the star
rating at the top of the poster as some of the feedback we had suggested that the
positioning of it was distracting. I experimented with moving the stars and “Total
Film” around but
I felt that the top
centre of the poster
was were it looked
best as it makes the
poster appear more
balanced than in
any of the other
positions on the
page.

11. In order to get feedback on for our trailer we posted our trailer to
Facebook and Twitter, we then all “shared” the posts so that all of our
contacts could see it. We chose to use this social networking site as they
gave people to easily leave comments and likes for us on them.
Our poster also got good feedback on these social networking sites,
however it did not receive as much feedback as the poster did. On
Facebook it received 3 “likes” and 1 comment and on Twitter it received 1
“favourite” and 3 comments.

12. These were some of the comments we received on the Twitter post of the
trailer:
The feedback we received on the Trailer’s social media
posts were less constructive. The only constructive piece
that we received was “needs more death”. I later
questioned the person who left this comment asking
him about exactly what he meant; he suggested that we
should add a scene of death to make the trailer appear
more “scary” and “tense”.

13. Like – I think the use of screams throughout the trailer were effective as they were really dramatic.
Like – The white hand on the screen at the end looks really good, to make them even more effective you
could add some blood or bruises on these hands.
Improvement – Something you could do to improve the trailer is to add some more dark/night time
shots as they are very commonly used in horror films.
Like – I think that the filming of the scenery near the beginning is very artistic and works really well.
Like – The short cuts of the “villainous” character throughout the poster are really spooky.
Improvement – It could use some more shots of the characters talking at the beginning to introduce
them more and explain what the film is about.
Like – The short length of the clips adds to the suspense and give the trailer a fast pace.
Like – I think that the sound effects use throughout the trailer are very effective and really add to the
atmosphere, especially at the when the villainous character runs towards the camera.
Improvement – An improvement that I would suggest is that you could add a louder soundtrack of
music in the background as it would make it more dramatic.
As well as the social network feedback we also got some people to answer
our simple questionnaires, this is some of the feedback we received:

14. We received quite a lot of feedback on our trailer and most of it was really
positive. As with the poster, the feedback we got from using the
questionnaires have given us some very useful and constructive feedback
that we can use to make the necessary improvements and adjustments to it
so that it appeals to the target audience. Some of these improvements are;
adding in more dark/night time shots, more shots of the characters talking
about what the film is about and increasing the volume of the soundtrack.
As Jemma made the trailer she looked at the feedback we received and
experimenting with making any improvements that she thought was
necessary.

15. One of the comments we got on our trailer was that it needed more
dark/night time shots so we decided to try and make this adjustment to
the trailer by filming some more and adding them in. We found it very
difficult to get many good shots in the dark as lighting the characters
was difficult to achieve with the resources we had. However, after Jemma
spent some time playing around with adding in some of the dark/night
time shots, we decided that although these evened out the trailer – as
the shots of the “villain” are in the dark – they didn’t quite have the same
pace and meant that the trailer as a whole lost it’s pace.

16. Another of the comments we received as feedback was that the trailer
could use a small section of footage at the beginning that introduced the
audience to the characters and what the film was about a bit more.
We filmed some other clips of this and Jemma
experimented with incorporating them into
the beginning of our trailer. However, we are
really pleased with how the beginning of the
trailer works already and, similarly to the
night time shots, we felt this new
“introduction” slowed the pace of the trailer
and was less effective.

17. To get audience feedback for our magazine cover we posted it on
Instagram, this is a social networking site that specialises in the sharing
of images. We chose to use Instagram as we have not used this app to
gain feedback but have used it to collect images for other parts of our
coursework. It worked really well to help us gain feedback as, similarly to
Facebook and Twitter, it allows people to “like” and leave comments on
the posts.
On Instagram our magazine cover received 6 “likes” and a few
comments:

18. Like – I think that the editing of the faint hand on the screen looks really effective and gives the
magazine cover a real horror look.
Like – I think the presentation of the magazine is really well done and it looks like a real magazine.
Improvement – An improvement I would suggest is that the right hand side of the page is slightly
empty and could use something on it.
Like – I really like the way the image has been edited so that it is really dark and a bit blurred, it makes
it look very scary.
Like – I like the way the magazine cover has a similar look to the poster and trailer; it links them
together really well.
Improvement – The text along the left side of the page is not equally spaced.
Like – I like the photograph used, the silhouettes gives it a sense of mystery and makes it look very
scary.
Like – I think the title is really easily noticeable and looks very similar to the one used on the poster and
trailer.
Improvement – I think that the battery either needs to be a bit smaller or not there at all as it looks
strange behind the “FILM”.
As well as the social network feedback we also got some people to answer
our simple questionnaires, this is some of the feedback we received:

19. Although for our Magazine cover we received less feedback than we did
for the other two texts we produced, the feedback that we did get was
very helpful. We are going to use this feedback to improve our Magazine
cover to try to make it appeal more to the target audience.
As Fenella created the Magazine Cover in the first place she is going to
make the improvements. Some of these changes that she is going to look
at making are based on the feedback of adding something else to the
right hand side of the page, making sure the text along the left of the
page is evenly spaced and moving/resizing the battery symbol in the top
right hand corner.

20. One of the first adjustments we made
to the magazine cover was
experimenting with adding something
else to the right and side of the page to
balance it out slightly.
Firstly Fenella came up with a new
“plug” to use on the cover, after taking
another look at existing magazine
covers we decided to use “On-Set
Exclusive with Mark Wahlberg as we
discovered that using a “star” on the
cover is a good way to attract audience
attention.
Fenella positioned this text so that the
“On-Set Exclusive” was above the other
part and slightly bigger, she did this as
the “On-Set Exclusive”s use of the word
exclusive makes it sound important to
the audience.

21. We also experimented with adding a
background behind the main part of
this plug as it draws the audience
attention to it more by making it stand
out from the background.
Another thing that Fenella tried with
this plug was using a slightly different
font to the one she used on the other
plugs as we noticed that a lot of
magazines. We chose a font that was
quite similar to the one that is used for
the “FILM” in the masthead, therefore
it draws the audiences attention more.
We thought that this other plug
balanced out the page more but also
distracted from the main cover image
so we decided not to use it.

22. In general, we found the feedback that we received for the texts that we
created for this project very useful for helping us improve our texts.
Also, we were really impressed with the amount of feedback we got and
thought that it appeared as though our poster, trailer and magazine
cover were all very popular.
I think that the methods of getting this feedback, by using a simple
questionnaire and posting the texts to our social networking sites
worked really well together as the questionnaires gave us more detailed
feedback whereas the use of social networking sites gave us a wide
reach.