This document discusses production work and a case study on Disney Pictures to understand the concepts of media ownership and vertical integration. Students are asked to work in small groups to imagine they are a film production company with unlimited funds that wants to achieve vertical integration. They need to draw a diagram showing the different media "arms" of their company. As an example, students will create a digital diagram called "Disney Pictures and media ownership."

1. Production Work
- See EB email

2. Case Study 1: Disney Pictures
LO: Understand ‘media ownership’ and ‘Vertical Integration’
Starter: Discuss with your partner- how many of
these terms can you explain:
Exhibition media ownership
Vertical integration distribution
Production Production company
Market Dominance

3. Definitions…
Copy these down

4. Task in small groups
Imagine you are a Film Production company
with unlimited funds. You want to achieve
vertical integration. Draw a diagram showing all
of the different media ‘arms’ of your company
you will need to create.

5. Disney and Media Ownership
Your task: create a digital diagram entitled
Disney Pictures and media ownership.

6. Example