The music video is for the song "So Sick" by Ne-yo and tells the story of a man dealing with a breakup. It shows him alone at first reminiscing about good times with his ex-girlfriend at different locations. He suspects she cheated based on text messages. Throughout the video, he sees her with friends and eventually learns the truth. The video uses flashbacks and changes in lighting to depict his sad and frustrated mental state after the breakup.

1. Music video
So Sick - Ne-yo

2. Genre
● Hybrid genre- R&B/Soul mixed with Contemporary R&B and Hip Hop/Rap
● *Contemporary R&B : A combination of elements of pop, rhythm, blues,
soul and funk

3. Narrative Ideas
Protagonist breaks up
with girl. States he is
“So Sick”.
He begins to reminisce on the “Good
Times” they had together by visiting
locations they used to spend together.
This is where the shots change from him
alone to them together in a “memory”.
Suspects cheating,
this has happened
way too many times.
Text messages
of somebody
named Jordan
was seen on the
phone.
As the video progresses the
protagonist will see his ex
hanging around with her
female friends.
At the end he finds out
the truth…...

4. Casting
● Amateur Modelling experience
● Height: 5 ft. 9
● Handsome
● Confident
● Male
● Ethnicity: Afro-Caribbean
Malachi Medley - Neyo

5. Casting
● Experience: acting (Drama GCSE A)
● Confident
● Height: 5ft (really 4ft11)
● Gender: Female
● Ethnicity: Romanian British citizen
Mary Onu - Cellina

6. Locations and settings
Ideas on location and settings for filming:
Suburban locations:
● Thamesmead
● Thames side
● Basketball court
Date locations:
● Creams (ice cream scene)
● Ice skating (Bluewater)
● Arcades (Bexleyheath)

7. Equipment
● Loan sheets
● DSLR camera (x2 at a time)
● (35mm Lens, Telephoto Lens,Lens Cap,Upload Cable,Charger)
● Tripod
● Steadycam
● Microphone attachment for DSLR
● TetherTools Tripod Roller
● Polaroid camera

8. Original Video Analysis
● Based on the loss of his girlfriend
● Shot of the setting of the video
● Presents to audience how he is feeling in his state of mind
● Connotations of abandoned mountain show...
● Ne-Yo in the middle of the shot- makes him the centre of attention
● Looking away from camera- connotes idea that- he’s thinking and frustrated
● Two sections above represent state of mind- cold, lonely and abandoned
● Colour editing- grey + cold + dark
● Outfit colour- grey + cold
● Colours imply he is in a dark state of mind, a colourless and monotonous life

9. Shot shows a quick
flash of the woman
Ne-Yo lost
Shot shows who else is
featuring in the song -
brings recognition to
audience of the famous
artists
Shot shows the name
of the main artist- font
used is Ne-Yo’s
personal font-used on
his albums
Wide shot of location
of the filming
Shot of house phone-
lyrics “gotta change my
answering machine”- flash
of a phone relating back to
lyrics
Wide long shot and close up shot-
emotions of Ne-Yo,how frustrated he’s
feeling- connoting idea- beating himself up
over losing her- can’t get over the idea that
it really happened
Long and close up shot, showing bad scenes of
the past/ memories - arguments and fighting-
Ne-Yo being aggressive
Close up- Ne-Yo reminiscing
the bad times- Ne-Yo wearing
diamond earring-symbol of his
wealth

10. Long shot- Ne-Yo being
aggressive- suggesting hatred
and violence of the
relationship- scene repeated-
Ne-Yo keeps overthinking it-
narrative of the relationship
Close up shot of ex- in red
light- danger, love and
hatred towards her
Reminiscing the good times- shows how the
relationship was good not always bad. Lighting-bright
not dark and dreary like bad times
Shot shows memory
of the two kissing-
how sweet and
cuddled up they were
Close up of Ne-Yo
shirtless in a bathtub-
looking seductive-
attracting female
audience
Shot of seductiveness- sex
appeal, Male Gaze theory +
romance within music video.
Ne-Yo in white- innocence and
purity- she’s in leopard print
lingerie- representing eye candy
and being a sex object.
Shot of Ne-Yo
dancing- stereotypical
R&B shot- sex appeal
to target audience
Mid shot of Ne-Yo
looking upset over
relationship and the
times they shared

11. Lyric Analysis
Beginning of the first and second Verse
● ‘Gotta change the answering machine now that I’m alone because it says WE can’t
come to the phone’
● Gotta change that calendar I have that’s marked July 15th, because since there's no
more you, there's no more anniversary
Chorus
I’m so sick of love songs,
So tired of tears
So done with wishing you were still here
Said I'm so sick of love songs so sad and slow
So why can't I turn off the radio?
Bridge
Leave me alone
(Stupid love songs)
Don't make me think about her smile
Or having my first child
Let it go
Turning off the radio

12. Theories
● Narrative theory
● Representation - the representation of race and ethnicity in the video
● Male gaze - How the women or men may be objectified
● Feminism - How the females are represented compared to the males
● Non linear narrative - flashbacks, going back and forth through a story

13. Digipak
● A digipack is a type of packaging for CD’s and DVD’s. They are typically
made from cardboard with an internal plastic that can hold one or more
discs.
● J. Cole digipak; His album Cole World: The Sideline Story
● Consistency and links all around, theme, colour scheme, mise en scne
typography.
● Examples………….

14. Digipak

15. Digipack
● Link with the narrative:
○ Ice Cream, Picture of the couple, black and white filter
● Consists of locations where the reminiscing takes place.
● Track listing section will include the couple together in love.
○ Shown through polaroid pictures
● Empty and full ice cream.

16. Magazine Advertisement
● Taylor Swift - Red
● Consistent colour scheme:
○ Greyscale, red and white.
● Stating facts:
○ Number of tracks
○ Platinum singles
● House Style: red font colour on important codes
and conventions on an album. Eg. the album
name and the singles.
● More examples…….

17. Magazine Advertisement

18. Magazine Advertisement
● The magazine advertisement will have that similarity in terms of the music
video and digipak.
● Have items that tell the story (Like Kendrick Lamar’s Section 80 cover):
○ Ice Cream
○ Pictures of affection
● Black and white but the ice cream colour is exposed.
● Have that consistent link with other sections of the project