Most newspapers follow conventional layout techniques, with the masthead, date, and price listed prominently on the front page. The main article is usually centered on the front page and includes a headline, image, and brief introduction to draw readers in. Additional article titles are also typically included. Newspapers rely heavily on advertisement sales for revenue. The inside front cover usually continues the main article and includes additional sub-articles on the sides. Like the front, the bottom portion is often used for more advertisements. If an article spans multiple pages, subsequent pages will place it off to the side rather than in the center again. Local newspapers analyzed follow standard conventions but employ different stylistic techniques like limited colors or font sizes.