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G325 Critical Perspectives in
           Media
          Question 1b
      Key Media Concepts:
       MEDIA LANGUAGE
        Terminology Test
1. What is a media text?
2. Name a key theoretical tool used to
      help text deconstruction?
3. Sign = ? + ?
4. Who developed Semiotics?
5. What is denotation?
6. What are connotations?
7. Which Narrative theorist applied
semiotics to everyday life and culture?
8. Define Polysemic
9. What is Anchorage?
10. Define codes and the four
       technical codes
1. What is a media text?
2. Name a key theoretical tool used to
      help text deconstruction?
3. Sign = ? + ?
• Sign = Signifier + Signified
4. Who developed Semiotics?
        De Saussure
5. What is denotation?
6. What are connotations?
7. The narrative theorist who applied
semiotics to everyday life and culture?
8. Define polysemic = multiple
           meanings
9. What is anchorage?
10. Define codes and the four
       technical codes

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Media lang. terminology test