Media Landscape And The Rise Of Digital Media Nov 2008
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This document discusses trends in the UK media landscape and the rise of digital media. It notes that while traditional print and broadcast media expenditures have remained steady or declined since the 1960s, internet spending has grown dramatically since 2000. It also outlines key milestones in the growth of internet usage and digital technologies, such as the rise of social media sites and on-demand streaming video services. The document concludes that digital and online media are becoming increasingly important parts of everyday life, especially among younger demographics.
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Media Landscape And The Rise Of Digital Media Nov 2008
- 1. Media Landscape and the Rise of Digital Media
- 3. Media Expenditure, 1987-2007 (£m) Source: Advertising Association Note: Internet spend consists of display, paid search and classified
- 4. Media Expenditure, 1960-2007 (£m) Source: Advertising Association Note: Internet spend consists of display, paid search and classified
- 5. Media Expenditure at current prices, 1960-2007 Source: Advertising Association
- 6. Media Expenditure at constant prices, 1960-2007 Source: Advertising Association
- 7. Number of Commercial TV channels
- 8. Number of radio stations, 1973-2007 Source: RAB Note: Analogue radio stations
- 9. Cinema Admissions, 1992-2008 Source: CAA/Nielsen EDI
- 10. Media Fragmentation Source: BRAD
- 11. Unique Visitors to Leading Social Media Sites Source: Comscore
- 13. Future Consumer will be Digital Focused Ave. hours/week % media consumption Print Internet Analogue TV Digital TV Analogue radio Cinema Outdoor Wireless Games 0 10 20 30 40 50 60 70 80 90 100 1900 1920 1940 1960 1980 2000 2020 2006 Source: OFCOM 50% of all media by 2007 66% of all media by 2010 80% of all media by 2020
- 17. 2002 UK internet access reached 50%
- 18. 2007 UK broadband penetration surpassed 50% due to triple play services (mobile, broadband & phone)
- 19. Currently 21 million digital TV households
- 20. 2006 mobile phone penetration reached 90%
- 21. USB mobile broadband is still relatively low at 6.9% but set to grow with mobile operators offering free laptops with mobile broadband contracts
- 23. BBC iPlayer largest audience 17million Internet TV IPTV Web TV “ Click n’ watch” Pre-downloads TV screen To PC screen