Media Framing

The document analyzes the effects of media framing on individuals with varying education levels. It hypothesizes that those with higher education who watch more local news are more susceptible to media framing and therefore more likely to view John Kerry favorably. Data from the 2004 American National Election Survey is used, comparing views on Kerry between those with high vs low education who watch more or less local news. The results show those with high education who watch more local news viewed Kerry more favorably, while education level did not impact views among those watching less local news.