The documentary was about how Parliament has failed as a democratic institution. A mosaic effect was used to portray Parliament as fragile. Both the documentary and poster featured images of people moving in front of a stagnant Parliament building. The double page spread included the poster and an interviewee photo from the documentary. This synergy across the tasks promoted the anti-establishment message and appealed to younger audiences. A more personalized title could have further strengthened the brand across all pieces.