The document is a media diary tracking media consumption from Monday to Friday. It shows that the person relies heavily on their phone for social media, communication, and news. They are exposed to many advertisements unintentionally across various platforms like phone, tablet, radio, and in public spaces. Most ads promote products, services, films and try to influence purchasing decisions. Keeping the media diary revealed how ubiquitous advertising is and how much media the person consumes without realizing on a daily basis.

1. Media Diary (Mon-Fri Period)
From Mondayto FridayI have kepttrack of the mediathatI have consumedinthatperiodof time.
The outcomesshownonthe table were all verysimilarfromeverydayshowingaroutine of media
platformsthatI was consumingdaily.
Monday:
Tuesday:
Date Time Duration Content Location Intentional
exposure?
Description of media
26/10/15 7:30am Estimated1
and half
hour
Phone In myroom Yes Looked through my
notifications on each of my
social media app
26/10/15 7:30am News In myroom Yes Read news on phone from the
snapchatapp
26/10/15 10am 30 minutes Music In myroom Yes Listened to music on the TV
whilegetting ready
26/10/15 10:15am 5 minutes Radio In the car No Listened to the radio not
intentionally whilein the car,
there were also a short2-3
minute news
26/10/15 10:30am 20 minutes Adverts Train No Adverts on the train areshort
and appealingto attract
consumers aboard. There were
adverts such as broadband,
recruitingjobs and family
outings to attractthe
26/10/15 12pm-
10pm
Adverts Theme park No There were various types of
adverts in the theme park that
persuaded people such as
26/10/15 10:30pm 20 minutes Adverts Train No Different adverts on train
26/10/15 11pm 1-2hours Phone House Yes Keeping updated with social
media and talkingto friends
Date Time Duration Content Location Intentional
exposure?
Description of media
27/10/15 4:40am 1 hour Phone In myroom No On the phone scrollingdown
social media to kill timeat early
hours
27/10/15 11:30am 30 minutes Music In the house Yes Spotify music,also exposes to
adverts in between music.
Mainly promotingsubscription
or to do with education i.e Uni
27/10/15 12pm 10 minutes Tablet In the house No Played games on my brother’s
tablet. Adverts were also
poppingup in between
games/videos
27/10/15 1:15pm 1 hour Radio Car Yes forcar
journey
Listened to the radio not
intentionally whilein the car,

2. Wednesday:
Friday:
there were also a short2-3
minute news
27/10/15 3pm 20 minutes Phone Yes Twitter, Facebook and
Instagram
27/10/15 6pm 1 hour Radio Car Yes For music once again.Updates
on traffic were also mentioned
on the radio
27/10/15 7:30pm 1 hour TV Friends
house
No – it was turned
on whileI walked
into the room
Reality show – X factor was
playingin the background while
I was in the room
27/10/15 11pm 20 minutes Radio Car Yes Listeningto music
27/10/15 12-
midnight
On-goingfor
the night
Phone In myroom Yes Talkingto friends through
social media i.eFacebook and
Twitter
Date Time Duration Content Location Intentional
exposure?
Description of media
28/10/15 8am 1 hour Phone In the house Yes On the phone scrollingdown
social media to kill timeat
early hours
28/10/15 1pm 4 hours Tablet In the house Yes Watched my series on
showbox (movie software app)
on my tablet. Now and then
there is adverts popping up
whenever I starta new
episode
28/10/15 6pm 2 hours Phone In the house Yes Looking down social media
and readingnews on various
sites
Date Time Duration Content Location Intentional
exposure?
Description of media
29/10/15 10am 15 minutes Radio Car No Listeningtomagicmusicon
the radio
29/10/15 10am 5 minutes News Car Yes Read news on phone from the
snapchatapp
29/10/15 11:40am 30 minutes Phone Outside Yes Communicatingwith friends via
text
29/10/15 3pm 5 minutes Adverts Outside No Billboardsouton the street
advertisingdifferentfilms and
food products.
29/10/15 9pm 10 minutes Phone Cinema No Notifications fromsocial media
would informme of the
activities my friends have
commented or tagged me in
Thursday:

3. Aftertakingdownmymediaconsumptions,Istartedanalysingthe type of mediumthathasbeen
usedthe most.I knowthat I am constantlyonmy phone asit isan easyaccessible device thatItake
and use everywhere Igo. Lookingthroughthe table Ispenda lot of hourson the phone than any
otherdevice/platformof media,Imainlyuse ittocommunicate withmyfriendorcheckup on my
social mediaappssuchas Facebook,Twitter,SnapchatandInstagram.It isa constant habitto check
my phone nowandthenas I get notificationsmakingithardtostay away frommy phone everyday.
Whenit came to advertsI foundouthow muchI have beenexposedtothemunintentionally.
Advertsare everywhere Igo,whetherit’swhen I’mtravellingonthe trainor when I’mon a media
textsuchas tabletsorphones.Mostadvertson devicestendstojustpopupnow andthenspecially
whenlookingthroughspecificitemsonshoppingsites,itwill thenappearonmy social networkand
will suggestitemssimilartoit, persuadingaudiencetoconsume the product.Also itisshownwhenI
was listeningtomusic;like Spotify,musicchannelsand YouTube.The advertsthatpopsuptendsto
be relevanttothe place or time,forexample withSpotifyitwouldpromote consumerstosubscribe
to themso that theywouldnotgetadverts inbetween theirsongsandalsoallow themtolisten
29/10/15 9pm 20 minutes Adverts Cinema No Adverts were shown before the
filmstarted in the cinema. The
adverts promoted other films
that were in the same genre as
the filmI was watching.There
were also adverts such as
29/10/15 11pm 15 minutes Radio Car No Traffic alerts on the road
Date Time Duration Content Location Intentional
exposure?
Description of media
30/10/15 8am 20 minutes Phone In myroom Yes Looked through my
notifications on each of my
social media app
30/10/15 8am 10 minutes News In myroom Yes Read onlinenews on Daily mail
on my phone. Adverts also
popped up, to download the
app
30/10/1 11:30am 2 hours Shopping Home Yes Purchased clothes onlineas
well as shoes – Mainly websites
that do not own stores such as
Missguided,Asos,etc
30/10/15 2pm 30 minutes Music Home Yes – however
not withpopup
adverts
Listeningto music on Spotify
also beingexposed to pop up
adverts that were in between
tracks.
30/10/15 3pm 10 minutes Phone Home Yes Talkingto people on whatsapp
30/10/15 3:15pm 5 minutes Radio Car No Magic stationwas puton by
mumon the way to the train
station
30/10/15 4pm 45 minutes Adverts Underground
tubes
No Billboardson the tube – various
types of adverts promoting or
trying to appeal audienceby
time consumingstrategy such
as poems.
30/10/15 5pm 1 minute News Tube No – someone
was readingit
Glimpseof the articlesomeone
was readingon the tube
30/10/15 5pm 20 minutes Adverts Bus Yes Posters on bus that promoted
leisureto do in London such as
the new filmof James Bond –‘
Spectre’
30/10/15 11pm 1 hour Phone Home Yes Scrollingthrough social media.
Mainly Instagramand snapchat

4. offline.
Thiswouldattract a lot of theirtarget audience asitisconvenientforthem.Anotheradvertthat
reflectstothe time andplace was whenI was on the train,there would be billboardsandadverts
that wouldpromote audiencetobuycertainad-onstotheirinternetusage thatwill allow themto
use evenwhenunderground,withthe targetmarketbeingawide audience,itisreachingouttoa lot
of theiraudience due toitbeingadvertisedatthe place where theywouldneedinternet
connections.Therefore Ithinkthatmajorityof the advertsare useful,asitinformsyouinformation’s
that youmay or may not knowandwouldbe useful inyoureverydayroutinesuchasthe internet
signal whenbeingonthe tube. Inaddition,withotherformatsof mediasuchastabletsandTV,it
showsthat the onlytime theyare usediswhenI have free time.Tabletsare alsoagreat tool of
technologyasitallowsusto watch episodesondemandwhereverwe are,inthe tablesabove the
onlytime Iusedmy tabletiswhenI want to catch up withmyseriesorplay games.Otherthanthat I
use my phone toupdate me withsocial media,althoughIcouldalsogetapps suchas Facebook,
Twitteretcon the device.
From recordingthe mediaintakesIconsume daily,itisclearto see of how much mediaIhave been
exposedtoowithoutintendingto especiallywithadvertisements.Theyare everywhere and
promotesdifferentaspectof the media,whetheritispromotingalifestyleora product. I do not
realise howmuchmediaisbeingexposedtousuntil youactuallynote downthe little information’s
youconsume everydayevenif itisjustfora second.